Promotional Packaging = Content + Design

Promotional packaging 101: don't forget the content.

It might seem like an obvious place to start. And yet, it still happens. Projects kick off based on the product itself, then move to packaging, and then to marketing where the content gets knocked out. We understand that every project is a little different. Timelines vary from department to department. But here's the thing: every project should be content-driven - and it probably informs more steps than you know.

Particularly when it comes to promotional packaging.

The most unique packaging ideas start with a concept that the Sunrise Packaging team helps drive into reality. We can help bring concepts into a tangible state, but there are some things that need to inform the design before we can start.

3 Questions That Should Be Answered By Your Promotional Packaging Design & Content

Who Is This For?

Do you know your audience? From gender to age to personality characteristics and beyond, successful packaging begins and ends with knowing your audience. Promotional packaging designed for a new cosmetic line will look very different than promotional packaging created for bow hunting enthusiasts. Consider how your packaging can appeal to your intended customer base.

Why Would Someone Want This?

There are some cases where the plain, brown paper bag approach might carry the connotations you want for your product.

 

...But most of the time, you need to include some content on your promo package that *sells.* Tell your customers what this product will do for them. What it does better than your competition. What makes it unique.  This is the value proposition you're making to every potential customer. Your custom packaging solution should sell your product like a salesperson.

How Does This Package Fit With Your Brand?

Building a brand? Consider what this package is telling your customers. Everyone is familiar with the iconic design of Campbell's soup cans. From a glance, you can see that all of these products belong to the same branded family. Does your packaging match your product family? And if it doesn't, is it intentional?

Design With Intention

Promotional packaging should be intriguing, customized, exciting, and innovative. Like the packaging product pictured above that we just completed with Select Design, creating unique content for a promo box is worth the time investment. We love this fun style of packaging. And we can't wait to hear from you on how we can work together to create something great.

Cookie Packaging Gets Customized for the Holidays

oreo colorfilled cookie packaging

It’s Monday, so let’s talk cookies!

Suppose it should be about cookie packaging. Looks like Oreo is the latest in the lineup to give their packaging a dose of customization. In fact, they’re putting YOU in the driver seat.

Just in time for the holidays, the infamous sandwich cookie has rolled out a new line of Colorfilled packaging designed by New York-based artists Timothy Goodman and Jeremyville. The current designs are heavily pop art-inspired, quite literally filled to the brim with stylized seasonal goodness. As far as colors go….you get to pick them! That’s right, the packaging is customized on the spot. Want Santa to have a blue beard? Then Merry Christmas to you! Add little accessories like winter hats and scarves, fun phrases with classic cookie at the center, and even personalize it with your message.

say something sweet custom oreo cookie packaging

When your design is complete, you can actually get it made and filled with Oreos. The custom package holds 14.3 ounces of creme-filled bliss. That’s almost a pound of cookies! For craftier cookie lovers, the packaging also comes in simple black-and-white (much like the cookies themselves) with a set of markers to be colored in by the recipient. Mad props if you can color the whole bag before opening it.

Munchies aside, the packaging is beautiful, unique, and personalized making a bag of Oreos an even better gift idea. (Even if it’s a gift to yourself.)

Custom gift boxes and personalized retail packaging is an important aspect to remember this time of year. The attention these boxes draw is marketing that you cannot afford to miss out on. Not to mention it makes whatever’s inside that much sweeter. In the case of the new Oreo packaging, truer words have never been spoken. But presentation pieces like it are always the smart (and stylish) choice for packaging upscale products.

Images: shop.oreo.com

Distinctive, Appealing Custom Packaging

Distinctive, Appealing Custom Packaging

Custom Cosmetic Packaging, packaging design, full color print, custom sbs paperboard packaging, branding, custom display packaging

I consider the custom turned edge box packaging for Stick Bears soaps very distinctive, appealing custom packaging. The custom box packaging generates a very natural and luxurious feeling for their product which is what they are all about. Stitch Bears crafted a group of appealing soaps for their organic baby brand and use organic powder from goat’s milk as the soap’s key ingredient. Their custom design packaging fits so well with their product and branding! An additional novelty is the soap’s custom product design, which is crafted to look like a Popsicle. This is intended to diminish a child’s distaste of bathing by correlating their soap with something pleasurable. The wooden stick is also comfortable to hold when the milk soap bubbles become slippery. The custom packaging and design add amazing perceived value of the Stick Bears product and enhances their brand.

www.sunpack.com

 

 

Custom Presentation Packaging for Pro Sports Teams

Custom Presentation Packaging

Custom presentation packaging

With the value of many pro sports franchises now worth well over one billion dollars according to Forbes, It is extremely imperative for their custom presentation packaging to be of the highest quality to represent their brand. Professional Sports team’s average brand value alone is worth 21% of total team valuation (i.e. Carolina Panthers team value $1.25 B, brand value alone $262 M) again according to Forbes. That is why we at Sunrise Packaging have been the “go to” for many custom prestigious presentation packaging projects that we have completed on behalf of various pro sports franchises. Our clients know we will deliver the elegant custom presentation packaging they are looking for to distribute to their top vendors, season ticket holders and various media outlets.

Present Elegant High Quality With Custom Two Piece Setup Boxes

custom luxury packaging, foil stamping, full color print, branding

custom two piece setup box

This Wicked & Wonderful custom two piece setup box does an incredible job of presenting the elegant high quality sensation of their brand. Their custom box tests the self-control out of unsuspecting, self-respecting chocolate lovers! What I like this custom designed packaging is that there is a two piece setup box within a two piece setup box! This is a perfect example of the high consumer appeal of custom two piece setup boxes in select “luxury” markets. I think I need me some chocolate!

Mail Your Custom FlashPad™

Custom FlashPad Mailers Our customizable Flashpad™ has been so popular that we felt like we needed to create a sleeve to help protect it and make it easier for mailing campaigns and transporting them to different venues (and to keep them warm – hey, we’re from Minnesota!). The FlashPad™ is one of our most admired promotional packaging products because it is easy to use and easy to customize. The silk feel lamination and die cut foam inserts stylishly display your marketing and branding message. The Flashpad™ offers a wide-ranging variety of uses and gives your products remarkable shelf presence! Put a label on the sleeve and and mail it!

Custom Game Box & Game Board Packaging

Offset printed custom game boxCustom Turned-Edge 2 piece setup box for game boxes Custom Game Board Packaging

Since 1982, Sunrise Packaging has established a reputation as one of the foremost custom game box and game board packaging experts for custom game boxes and game boards in the world. We have production and design capabilities from our state-of-art facility to move your custom game board from concept until completion. Along with our pride in custom packaging for gamebox and gameboards, we can help by reducing the confusion and expensive errors that come from lack of experience. We love to develop strategy and long-lasting relationships that lead to success. We put our considerable knowledge and capacities to work for our customers to nail down the best conceivable pricing, the highest quality custom game and board games made, and the fastest possible turn around time.

Custom Game Board Design  Custom Setup Box Game Board Custom Game Board

 

Distinctive and Appealing Custom Setup Box Packaging

Custom Health and Beauty Packaging

I consider the custom turned edge two piece setup box packaging for Stick Bears soaps very distinctive and appealing. The custom rigid setup box packaging generates a very natural and luxurious feeling for their product which is what they are all about. Stitch Bears crafted a group of appealing soaps for their organic baby brand and use organic powder from goat’s milk as the soap’s key ingredient. Their custom design packaging fits so well with their product and branding! An additional novelty is the soap’s custom product design, which is crafted to look like a Popsicle. This is intended to diminish a child’s distaste of bathing by correlating their soap with something pleasurable. The wooden stick is also comfortable to hold when the milk soap bubbles become slippery. The custom two piece setup box packaging and design add amazing perceived value of the Stick Bears product and enhances their brand.

 

Direct Mail Marketing vs. E-Mail Marketing

When attempting to promote products for your company, you, as a marketer, must decide which marketing strategy would be the best bet for your budget.  Especially in the current struggling economy, marketers need to figure out what will be the most successful and cost-effective option.

direct mail marketing postcards and flyersSending out direct mail could be a very expensive option, especially in comparison to e-mail marketing.  All of the printing costs and shipping costs add up.  The question you must ask yourself is “Is it worth it?”  Does the return on investment outweigh the initial costs?  Also, the waste generated from direct mail does not make it the most environmentally-friendly option.  Although you can have your direct mail pieces printed on recycled paper with eco-friendly UV inks or renewable soy-based inks, there is no guarantee that the recipient will actually recycle the mail when they are finished.  There are benefits to direct  mail marketing campaigns.  They are able to gather a higher number of leads, compared to other marketing techniques.  They add a personal touch to your marketing campaign, and the recipients are much more likely to see a flyer or postcard, compared to an e-mail that can be deleted without even opening it.  A custom design CD/DVD mailer could attract more attention and the recipient might spend a longer amount of time looking at it.

e-mail marketingE-mail marketing strategies are considerably cheaper than direct mail marketing campaigns, but they may not have as high of a return.  In fact, most e-mail service providers filter out junk or spam mail from being sent to the user’s inbox, and sometimes legitimate e-mail marketing subscriptions accidentally get flagged as spam mail.  There is a very small chance that the recipient will actually open and read the e-mail, even if they subscribed to the e-mail advertisements.  But if it does work, it can get out to a large number of people at little or no cost.

Both direct mail marketing strategies and e-mail marketing strategies have their advantages and disadvantages.  A campaign that has a mix of the two strategies could be very successful.  Direct mail pieces that are sent out should at least have a website on them that recipients could easily visit.  If there is no way that consumers could respond from the ease of their own home, without having to mail something back out, the response rate may not be very high.  This, in turn with e-mail marketing could increase your rate of response and online sales.

Creative Tea Bag Designs

Creativity and innovation can be a part of both the product and the packaging with a connected theme. By doing this, consumers are interested in and drawn to your product more than they would be with plain packaging. With custom packaging, you can create a design that matches the personality of your product.

WDARU designed a line of creative tea bags for Maum that feature a variety of different little people that hook onto the side of your cup. They come packaged in boxes that match the theme of the characters inside. These cute little bags make drinking tea fun and different each time, which is a great way to get kids to drink tea.

creative tea bags swimmers

creative tea bags school bus and students

creative tea bags cups on shelf

creative tea bags water and swimmers

creative tea bags christmas tree santa

With these fun designs, people are sure to grab Maum tea off the shelf. With some thought and creativity, you can really transform your product into an attention-drawing piece of art. By creating a series of custom packaging, you can differentiate your product from the competition and keep your customers coming back for more.