Wedding Planning Binders

Ah, wedding planning binders. They’ve been a standby in an industry that’s incredibly trendy. Where brides (and grooms) spend an ungodly amount of time trying to be more creative, more innovative, more stylish, and so on. All for a ceremony that’s about as traditional as tradition can get. 

However, while brides go Bride Wars and work to out-do each other, wedding planning binders is the source for all the initiatives. It might seem that technology would have replaced the hard custom binder, and in some ways, it has. Websites like Pinterest are must-haves (spawning the term ‘pinspo’ for pin + inspiration) for getting ideas and learning how to DIY. Instagram is another source, as can be evidenced by the uptick in giant walls made of flowers after Kimye’s union. Instagram also allows instant photo sharing via hashtags, so wedding guests can upload and share their favorite informal pics at the event. 

But weddings are more than just pictures and ideas saved to a Pinterest board. There are more elements and sources of inspiration, beyond what can be pinned and posted.  As someone who works in the wedding planning world, custom binders can be a great giveaway to new clients. 

Uses for Wedding Planning Binderswedding planning binders

Getting Organized

The most obvious use is, of course, getting organized.  Include your own templates for the wedding planning, or allow the recipient to customize with their own. Many couples use color coding, custom fonts, and more to stay organized. For added adabtability, include envelopes for loose articles and receipts. 

Saving Samples

A big part of any wedding is the tactile piece. From invitations to centerpieces to colors, it’s important to both feel and see the materials prior to committing. Wedding parties want to see the colors, feel the materials, the embossing on invitations, everything.  Keeping it all one place makes it easier to compare, and also to do the following…

Showing & Telling

It’s ten times easier to show people something than it is to simply tell them about it. Hence the popularity of visual mediums.  Using wedding planning binders gives your clients the ability to show people the exact color swatches, the exact style of program, maybe even photos of arrangements and other tips. Be sure to include something eye-catching from your own business and industry to draw attention as well – this is a marketing tool, after all!

Standing Out In the Wedding Business

Working with weddings is a time consuming, emotionally-taxing role. You’re dealing with many people making big-budget decisions about what may be the most important day of their lives.  Bringing them on board means showing that you care. Whether you are a wedding planner, a caterer, photographer, or some other role, gifting wedding planning binders is literally the gift that keeps giving.  Plus, by incorporating your own subtle branding, website and more, you’re sure to add to your own business as well. 

Contact Sunrise today to start designing your custom binders for weddings! 

Custom Binders & Organizing

When I think of organization, I have to admit: custom binders do not leap to the top of my list. I'm much more likely to search for an app for organizing notes, recordings, or whatever I need on my smartphone than I am to pick up a binder. But recently, in the most unlikeliest of places,  I was reminded that some people are more tactile. 

I was watching Brooklyn Nine Nine, and the character of Amy Santiago was enjoying a new binder. 

Custom binders make some people happy

Simple Pleasures of Custom Binders

For those who don't watch the show, Amy is a somewhat Type-A detective with a penchant for organization and procedure. She's tidy, polite, and loves her binders.  Amy and her binders are something of a running gag, but there's something to the simple pleasure she receives.

In the hyper world of the TV cop show, it's understandable how something so seemingly simple can be soothing and bring calmness.  It's a small piece of sanity, a corner of control. When everything else is volatile and subject to the whims of coworkers and criminals, Amy's custom binders are 100% in her control. 

Why Bind It When You Can Scan It?

The ability to pick up and page through a binder is soothing. Users can see everything at once with just a few flips instead of searching through a smartphone. It's a conventional organization system; easy to pick up and intuit, versus someone's private devices. I know that my method of filing (or lack thereof...I prefer to tag things, then just enter a search query when I want it) isn't the same as others. Using a standard system within a binder makes it easier for the entire office to find common resources quickly and efficiently. 

Scanning/taking pictures of documents on the go is handy, but when it comes to document sharing (especially in a not-so-technology-literate organization), it can get tricky. Especially when no one wants to admit that they don't fully understand how to access something. Take the guesswork out by storing communal resources in custom binders. 

 

Options for Custom Binders

Here at Sunrise Packaging (Minnesota), we've been experimenting with some great new, more durable options for custom binders. New techniques include creating covers from a single piece of chipboard, increasing their ability to withstand pressure and the effects of time. Euro-scoring, or rounded corners, help people grasp binders more easily. It's a great option for larger documentation sets or files. Not to mention that pockets or adhesive trays can be added as well to hold discs, notepads, or anything else that could be useful. Contact us today to talk about your needs, discuss cover printing options, and more. Amy would be proud!

Custom Binder Spotlight: Laurel Mountain Photography

custom hardcover D-ring binder, euro scored spine. 100 chipboard, dull rainbow black ultima, laurel mountain photography, sunrise packaging custom binder

Laurel Mountain Photography is an award-winning wedding photographer. Their accolades list is so accomplished, it makes you wonder if anyone else is shooting weddings these days. Their style is elegance, their subject is black tie formal, and their materials have to match. The product is this beautiful custom binder complimenting Laurel Mountain’s classy style.

 

The chipboard cover features a 1-color silkscreen for that clean, minimalist look, proving that an overabundance of flare does not always stand out. Couple this with the organic-looking handwriting font and this custom binder is checking most of the boxes for this year’s trends.

 

The rivets are exposed but blend in beautifully with the Dull Black Rainbow Ultima wrap color both inside and out, creating a stark backdrop for the white lettering. The D-Ring is 4” nickel, sturdy enough to store and display an entire day’s worth of memories in photo form. The rounded Euro-scored spine offers both a unique luxurious look as well as flexible binding, perfect for sharing with a group.

 

custom 4 inch D-ring binder, euro-round spine, exposed black rivets, 1-color silkscreen, laurel mountain photography, sunrise packaging custom binder

 

This custom binder truly matches the sophisticated and professional level of Laurel Mountain Photography’s award-winning business, adding that personal touch to remind their clients why they are the best in show. A visual trade needs to send a clear message with every element. This custom binder is for proofs, meaning it goes to the client. It’s the frame around the masterpiece, so it must still exude a sharp, high-end feel. Laurel Mountain Photography certainly knows how to stun.

It was a pleasure to play a part in this custom binder design.

Stand Out With Custom Packaging

Branding, Marketing, and Sales are intimately intertwined and for the most part, what you say about one, you can say about the other. I get a lot of newsletters on a variety of topics. And one topic is Sales.

custom packaging customer relationshipsThe prevailing message since October has been: “Get out there and do something – anything – to stay in front of your customers.”

One way to stand out is to revise your packaging. New packaging shakes things up and gets you noticed.

You can do something simple like keeping the same shape and size while changing the graphics however you can be bold and completely change the size, shape, colors, texture, and message of your packaging.

If you choose the latter, you could design a limited edition, upscale package that is designed to be a collector’s item.

Whether you have a series of CDs and DVDs, a book, other printed materials, or a product composed of several elements, you need packaging and you deserve the best.

Here are two examples to get the creative juices working – Binders and Boxes:
The middle binder is a printed clear overlay binder that can be customized to its contents with a printed cover insert… A great way to maximize using it company-wide.

custom packaging binders

This box uses canvas-wrap material and a rope handle to create a unique sensory experience with users?

custom packaging canvas-wrapped boxes

When you’re ready to shake things up, Sunrise is here to help you create the right packaging for your product.

Introducing New Lightweight Eco-Binders!

Lightweight Paperboard Eco-Binder

Lightweight Paperboard Eco-Binder

Continuing our trend of constant innovation in the green packaging field, we are pleased to announce our new line of lightweight recyclable paperboard binders!

Our new 3-ring eco-binder are made from biodegradable cover stock, these binders can be screen printed or 4-color process printed with your cover artwork and feature pockets on both the inside front and back covers.

They also feature our standard nickel rings, which are recyclable at any scrap metal facility. These binders make a beautiful and functional addition to any office, presentation or event.

We have more information about our Lightweight Eco-Binders here.

 

Buy any of our undecorated Eco-Binders on-line at: shop.sunpack.com