It might surprise you to learn that different generations have different effects on the packaging industry. Baby boomers, which have thundered like a herd of elephants through the ages, dominate the pharmaceutical packaging market. Medical device packaging for them needs to be lightweight, easy to open, and clearly labeled. However, millennials have surpassed the baby booms to become the largest generation in United States history. Representing nearly 25% of the population, it’s clear that packaging for millennials requires a different tone, look and feel than previous generations.
Packaging for Millennials is Different
Millenials are defined as the generation born between the early 1980’s and mid-1990’s. While singular qualities range, like any generation, millennials are marked by their desire for uniqueness and creativity, and manufacturers are reacting with increasingly innovative and interesting packaging decisions. Their comfort with mobile devices and online shopping means that knowledge and possessions are quickly available at their fingertips. Ranging from their early twenties to late thirties, their purchasing power is primarily what’s driving the changes in packaging to meet their desire for instant gratification.
What Millennials Look For in Packaging
According to Packaging Digest, there are a few common things that millennials look for in choosing brands and, by extension, packaging for millennials:
- What does the brand say about me?
Millennials want to feel a personal connection to brands because brands say something about a person. In part, brands define who a person is and what their values are. As a generation with access to nearly anything, the choices are limitless. To assign meaning to those choices, millennials see their purchases as emblematic of themselves.
- How can this brand be customized to me?
It’s the insult of all insults: BASIC. To call someone basic is essentially to call them uninteresting. Un-extraordinary. Snd worst of all, boring. This is partially a reference to the millennial love for specialty product ingredients but also the packaging. Millennials consistently gravitate toward custom packaging, according to Supermarket News. Think of the Coca-Cola initiative recently, with people’s names on Cokes.
- Is it exclusive and high-end packaging?
Building on the customization factor, millennials love high-end private label branding. Think luxury and exclusive packaging. Or at least packaging that can be perceived like that.
- Who else is using it?
Social media gives everyone a platform to rant or rave about products, and millennials are very adept at picking up what’s hot and what’s not. Creating buzz is key to packaging for millennials. Include QR codes, hashtags, anything that invites interaction with the brand on the package itself.
How Packaging for Generation Z Will Go Even Further
There’s no sign of these trends stopping with millennials. Generation Z is coming up fast behind them, and they promise to wield even more market power. Expect them to want an even MORE personal relationship with their chosen brands.They’ll also expect to use their mobile-first identity to interact with brands constantly.
Contact Sunrise today for tips and ideas on creating packaging that speaks to millennials in their language.
In this booming housing market, the possibility exists for big business for mortgage lenders. The biggest problem is figuring out how to rise above the hundreds of other lenders customers can select. Marketing has changed a lot over the past decade. Interestingly, 2006 is also the last time the housing market was as strong as it is today. Ten years ago, Facebook and Twitter were new territory. Nowadays, a full social media strategy is the minimum for any marketing effort. The impact of other social sites, particularly review sites, has also impacted businesses. The feedback cycle is immediate and unfiltered, and people aren’t afraid to share their experiences with companies. The good and the bad. This is particularly important in industries where relationship building is still the standard for gaining business. You know, like realty and mortgage lending. A mortgage thank you is a no-brainer. But what kind of thank you?
Designing a Mortgage Thank You
Showing customer appreciation is harder than it seems, right? A company doesn’t want to come off too flippant, too robotic, or inappropriate. But in the interests of time efficiency, you can’t exactly spend a few hours everyday hunting down the perfect piece of artwork to complement a client’s dining room trim. Split the difference by creating a customized box. Sunrise Packaging, here in Minnesota, can help design something that meets your budget and image. And from there, come up with some ideas of how to fill it.
- Thank you note
Whether you buy a card or use custom stationary, take the time to write out the note longhand. We don’t have to explain why…right? If you don’t know what to write, Google it.
- Gift certificate for local businesses
Even if your clients are refinancing or not new to the area, a coupon or gift certificate to a local business is appreciated. Plus you can possibly build a kind of referral exchange with the other business.
- Local maps of resources
If they’re new to the area, it would be handy to learn about things that are nearby. Dog parks, microbreweries, escape rooms, whatever they’re particular deal might be. You know a lot about these people, you should have an idea of what they like.
- A cash card
It might feel a tad crass, but if we’re being honest, cash is the only universally appreciated gift. It allows the customer to spend it on whatever they want, without feeling obligated in any way. It’s not quite the gift that keeps on giving, but it’s close.
Choosing the Box Options
Believe it or not, but a box isn’t just a box. Take the time to figure out what needs to go *in* it, then we’ll know what types of custom box options it needs. How to make your branding stand out, what types of insert it needs to protect and preserve the gift, and best of all: how to make that perfect final impression. This is a business of referrals. Your mortgage thank you should have them talking about your company into the next decade.
Custom boxes or packaging are the best way to catch the eye of a customers. If your product is new to the market, unique packaging is practically a necessity. We offer a variety of cool packaging concepts, but some places take it to another level. Sometimes eco-friendly, always creative, these packages are the serendipitous results of marketing and manufacturing.
Full disclosure: we can’t personally make any of these boxes (and trust us, you don’t want to suffer through our baking skills). Sunrise Packaging focuses on custom rigid boxes, designed to high standards with luxurious finishing touches. While the products below definitely bring a unique vibe to presentation packaging, Sunrise products always convey luxury.
Our favorite out-of-the-box custom boxes are…
- The Pizza Box Pizza
Vinnie’s Pizzeria in New York is reinterpreting sustainability. Their pizza box pizza is, literally, a pizza within a box made of pizza. You can eat your box, then eat the pizza. Our only question: do you get to choose the flavor of the box? (UPDATE: the flavor is non-negotiably their personal Sicilian style).
Courtesy of Vinnie’s Pizzeria
- Come Home Gazpacho Andaluz
The quandary of how to carry multiple bottles easily and without occupying both hands has been tackled in the liquor world, but not so much in other food and beverage arenas. Gazpacho Andaluz answers that question with this box. It’s a one-handed operation with proper weight distribution. We’re loving the minimal, yet iconic, design. Sunrise doesn’t use these types of materials. Our focus is on higher-quality and resistant types of packaging, but this is definitely a custom design.
Courtesy of Come Home
- Nude Jr. Strawberry Milk
Milk comes from cows. Strawberries come out of the ground. Put them together, and the packaging is what you get. If drinking out of a strawberry-inspired udder is weird, don’t worry. The opening is at the top. While Sunrise does do custom plastic packaging, this isn’t one of them.
Courtesy of Nude Jr Strawberry Milk
- Sapore di Nonna Pasta
Pasta. One of the few foods that’s completely scalable in how it’s prepared, and enjoyed equally by poor college students and those in higher tax brackets. It’s delicious. Not in our wheelhouse, but fun. This product includes pasta and the spices to enhance it, but here’s the catch: it’s actually an invitation to Sapore di Nonna’s launch party.
Courtesy of Breno Cardoso
While all of these custom boxes are unique, there are several other aspects that went into their creation and design. Each one houses not only a product, but embodies the brand as well. The best custom boxes are the result of collaborations, both internally and with vendor selected to create it. As one of the premiere creators of custom boxes and packaging in Minnesota, Sunrise Packaging works closely with clients to develop quality products that reflect the organization.
Sunrise Packaging works closely with clients to create memorable experiences. Rather than the above, though, we use other methods. Like foil stamp packaging, thermoforming, and turned edges, to name a few. What do you want to convey with your packaging?