Premium Promo Packaging

As streaming becomes more and more mainstream, its affects on traditional music outlets is interesting. Some people have retreated back to using records and LPs; others are patiently waiting to see who wins out between Pandora, Spotify and Tidal. And through it all, radio continues to be a mainstay. After all, radio is the only that provides live interaction and chances to win. Increase your radio station's relevancy with premium promo packaging. 

We've all been that person at one time or another: we hear an offer for free tickets or some prize package on the radio and we call in. Most of the time we get a busy signal. But I can remember one shining moment when the surreal happened: I got through. I played trivia on a morning show, and I won. It wasn't anything nearly as exciting as tickets or cash, but it was their album of the week with a t-shirt, water bottle and window clings. It was one of those magical experiences that awesome in nearly every way except for one: the prizes arrived in a plain brown cardboard package. More or less tossed in, with a short note from an intern. Doesn't quite give you the experience you want to talk about, does it? Doesn't really hype up the excitement of winning, does it?

When it comes to winning a radio promo package, whether it's tickets, a gift card or more, Sunrise Packaging in Blaine, Minnesota, can help turn it into an event for the recipient. 

Premium promo packaging
Premium promo packaging

Why Promo Packaging Matters

In this world of social media influencers and viral videos, reaction is a marketing strategy in and of itself. Leveraging user generated content is not only low-cost but can yield high returns as well. When someone wins on the radio, it's most fun when they have a massive reaction. Screaming excitement, accidental expletives, it's all part of that live experience (and maybe sound bytes for future radio contest promos). Why dampen that excitement with lame packaging?

Whether your radio station giveaway includes tickets, gift cards, or some other special items, make that promo packaging work for you. Create something that's worth sharing. Our examples to the side show a couple types of packaging that get big reactions. 

The top is our FlashPad Wallet, created for the University of Nebraska. The FlashPad and FlashPad Wallet are perfect for gift cards, concert tickets, and any small items that can ship easily in an envelope. These types of promo packaging allow for plenty of space for promotional copy as well as clear branding. 

Got something a little bigger? Custom boxes are our forte. The example above - a promotional kit created for Campbell Soup - features a totally unique design. It's a play on the traditional front open box, with handles for easy transport and custom inserts to keep items in perfect order. The design outside the box is black matte with a laminate to catch the eye with every movement. It's a great example of promo packaging that makes sales, and can convert your listeners to influencers. 

Influencer Marketing and Promo Packaging

When we talk about influencer marketing, many people miss promo packaging as a key part of the equation. Like we stated above, the excitement of winning something - anything - is worth celebrating, from the moment of winning to receiving the package. Maintain the momentum. Contact Sunrise Packaging today to get started

Offset Printing For Your Custom Box Project

When it comes to packaging, most people might not pay much attention to the printing. Whether it's offset printing, or digital, or screen, it's probably not registered unless they're in the business. At least, they aren't noticing it consciously.

While the integrity of a custom box is the most important element when it comes to product safety, design is up next when it comes to drawing customer attention. Appealing to the five senses is a powerful way to create sentiment with customers. Particularly sight and touch.  This is why choosing your printing style wisely is important. And it's why we usually  suggest offset printing. 

What is Offset Printing?

Offset printing is a style of printing that's known for producing the highest possible printing quality. It allows for the greatest detail as well as color fidelity, and it works well with a variety of custom finishes. 

The example to the right is a custom magnet box created for DP Derm. We used offset printing which enhances the spot UV print used on the logo and the wave graphic. While you can't touch it through the screen, the soft touch lamination applied to the offset printed wrap is irresistable. These different features could be used with other styles of printing as well. But when it comes to creating something truly special for customers, it's best to indulge in truly luxurious options. And those options are best showcased by offset printing.

Other Printing Styles for Custom Boxes

We've mentioned some of the other types of printing Sunrise often uses for projects. They include: 

  • Digital Printing
    Faster and less expensive than offset printing, digital printing allows for quick turnaround and allows users to change the modify the output easily. 
  • Screen Printing
    Also called silkscreen or seriography, screen printing is usually used on binders and sometimes on boxes.

These different options all serve different needs, and Sunrise representatives can help you decide which one is best for your project. 

In addition to printing options, the possibilities for finishings is even greater. From foil stamping to debossing and print coatings, there's something to enhance every project. 

Contact Us!

Contact us today to get started on your next custom packaging project!

Casino Gift Packaging Ideas for Millennials

As any professional can tell you, a large part of marketing is generational. Strategies that work for baby boomers don't resonate with Gen X. And then millenials have completely different ideas from Gen X, and Gen Z is already rocking the boat before graduating. And for businesses like casinos, who have casino gift packages and robust campaigns, it gets a little tricky. 

Baby boomers make up the core of the casino mainstay demographic. But as this group ages out of the casino experience, it's necessary to start seeding younger generations. Millennials make up the most dynamic age group, as they come into prime earning and spending years. Anderson DD gives this comparison when it comes to how casinos need to reconsider their marketing strategies: 

  • Boomers and Gen Xer’s tend to spend 80% of their casino money on gaming, and 20% on food and entertainment
  • Millennials will be more likely to spend 30% on gaming and 70% on food, entertainment and non-gaming services
  • Unlike the “individualistic” Boomers and Gen Xer’s, are very social and group-oriented

With these things in mind, it's going to be very necessary for casinos to rethink and reinvest in keeping the attention of this generation.  The good news is that they can start by looking at their high roller packaging and rewards in terms of casino gift packaging.

Why Casino Gift Packaging Matters

Millennials crave customization and a personalized experience that shareable via Instagram and social platforms. Casinos already do great work with this via loyalty cards and other measures. But level up by creating a unique experience for casino patrons. 

Creating unique gift packaging for your loyalty cards creates something that is, on face value, instantly Instagrammable.  Casino gifts could include poker chips, USB drives, commemorative coins, the sky's the limit. Whatever you want to tie into a marketing strategy, it's possible. But beyond that, these die cut folders (example to the side) present a huge opportunity for casinos to connect with customers. 

Using casino gift packaging will help you target millennials by keeping your messaging short and concise, and allows for user generated content (photos and posts) to drive strategies. It also helps you craft a customized experience by creating more alternatives to their experience, allowing them to feel like they're driving. These opportunities might seem subtle on the surface, but fleshed out with a rounded campaign can lead to big gains. 

Design Your Casino Gift Packaging 

Contact Sunrise today to learn more about these die-cut turned edge folders... Or just ask about the casino packaging. We know what you mean!

Jewelry Boxes & Luxury Packaging in 2018

Luxury packaging is all about presentation. Ok, the argument could be made that most of packaging is presentation, right? But it's especially true when it comes to big-investment items. Fine watches, expensive jewelry boxes, unique cologne and perfume. All of these items tend to come in packaging that specifically serves to showcase the item. 

Jewelry presentation boxes tend to be especially ornate. But companies don't have to rest on classic, old-fashioned approaches like velvet boxes and silk cushions. As consumers seek out more unique styles, packaging has become more unique as well. Bakers twine replaces ribbons, and magnets replace clasps. Like these custom jewelry boxes we just completed for Lenny & Eva

Custom Jewelry Boxes For the Modern Buyer

The societal take on jewelry gifting has practically passed into the realm of satire. A hinged box, usually satin or velvet, pops open to reveal something shiny and expensive sitting on a cushion of contrasting color.  The ads usually some sort of high drama, the kind of aspirational marketing that looks pretty, but is essentially unrelatable for the masses. 

Modern audiences don't want that kind of fantasy. They want to know where the products they choose to patronize come from, maybe even who made it. Packaging trends reflect this desire for honesty and authenticity.

The boxes we made for Lenny and Eva reflect those desires. A brand designed to evolve with fresh designs seasonally while staying true to their aesthetic, we helped create jewelry boxes for them that can weather that evolution without going stale. These custom jewelry presentation pieces are wrapped in a plain textured paper and stamped with gold foil. Simple and classic, yet with a modern and unique spin that is all their own. 

These custom retail boxes will keep products safe from harm while promoting the Lenny and Eva brand at the same time. It's the ultimate coup for retail packaging: the customer now has two pieces which they'll keep around their home, both the jewelry and the packaging. 

Start Designing Your Custom Project 

Working with an organization on custom jewelry boxes or any personalized packaging piece lets Sunrise Packaging stretch our creative muscles. Let's see how we can help you meet your market's desires! Contact us today.

The Appeal of Throwback Packaging via “Stranger Things”

Sunrise Packaging is proud to be a Minnesota company. We take pride not only in the work that we produce, but the work that’s done around us in “L’Etoile du Nord.”  That includes projects that inspire nostalgia, like any good throwback packaging. 

So it was with no small amount of excitement that, when one of the lead characters of Netflix’s series “Stranger Things” appeared on screen wearing a hooded sweatshirt from none other than our local Science Museum of Minnesota, we were pumped to hear that the sweatshirt would be recreated. 

And it seems that we were not the only ones. The Science Museum of Minnesota’s online store crashed upon the timed release. However, as the social media accounts for the museum reiterated, there was an unlimited supply. All told, it’s rumoured they sold over 80,000 pieces of ‘Thunder Lizard’ apparel in one day. 

If that doesn’t speak to the buying power of nostalgia, I’m not sure what does. 

How Nostalgia Can Inspire Throwback Packagingthrowback packaging

“Stranger Things” is a massive hit for Netflix. Any promotion that can tie back to it–directly or indirectly–is bound to have a leg up in the bid for capitalizing on consumer nostalgia. But it’s not the only example. At the height of AMC’s “Mad Men” popularity, brown liquor (whiskey, brandy, etc) outsold vodka and *clear* liquors for the first time in decades. The ad folk’s penchant for Old Fashioneds, as well as 60’s fashion, influenced a wide variety of industries. 

Don Draper of “Mad Men” fame gave a stirring pitch in season one based on nostalgia, calling it delicate, but potent. When it comes to your business, helping customers connect with your brand is key. This is where nostalgia becomes a powerful tool.

NCR Silver lists some of the ways in which we can learn from the response to shows like these. 

Throwback Packaging Allows Customers to Embrace Something Familiar

Familiarity is one of the most important factors in creating throwback packaging. It might link customers’ back to their childhoods or something else in their minds. This doesn’t have to be a literal recreation, like with the examples above. Taking inspiration within the culture and finding relevant themes can achieve the same effect. 

Look for Opportunities to Blend Old and New

Like we said above, throwback packaging doesn’t have to be an exact recreation. Board games are one example. While games like Clue and Monopoly have been played for decades, they’ve found new ways to entice buyers. Game makers are resurrecting old packaging styles and typefaces, inspiring memories in customers.  However, they’re also adding modern, interactive features that appeal to today’s audience. 

Attract Brand Advocates with Throwback Packaging 

Creating brand advocates isn’t an easy thing for most industries. But from what we’ve seen, nostalgic packaging is one way there. Make sure to include hashtags, social channel handles, and other information is included on custom packaging. Not only does this generate more buzz, but allows you track more clearly as well!

Collectors Boxes: Creating Demand for Products

Collectors boxes have been around for a while, but what makes a good collectors box is less well-defined. 

If we take a trip back down memory lane, let's consider some of the retail packaging crazes within recent memory. Funko pop dolls come to mind. Minecraft. Pokemon. Beanie Babies. In the cosmetic packaging world, Urban Decay's special palettes sell out within hours; Kylie Jenner lip kits within minutes. Even cereal boxes, like the limited edition old school monster designs. And one of the most popular and omnipresent campaigns in recent history: the Share A Coke campaign, where individual custom labels entice customers to "share a Coke with... [insert name here]."

What do all of these have in common?

Collectors Boxes: What Sets Them Apart?

The easy answer? Put 'limited edition' in front of any custom packaging, and it will increase demand. But the success of these craze-inducing campaigns goes deeper than that. 

Sunrise recently partnered with Solid Ink to create unique collector's packaging. This project utilized a turned edge design with four color printing and matte lamination. Created for their unique Chris Garver and Horitomo collections, the project specifications demand that these custom box sets reflect the brand as well as the inspiration.

Overall, it works as a great case study of what goes into a successful design and creation of deluxe box sets.  In short, it's tapping into what your audience already knows and desires, tying it into your brand, and limiting access.

Create Demand

Solid Ink created these limited edition boxes with the intent of creating demand. It's econ 101: supply affects demand. With these boxes in limited supply, and only available in certain places, it increases the demand. It might seem like a strange analogy, but the Beanie Baby craze of the 1990's is the poster child for this kind of strategy. As a particular Beanie Baby became more popular, the company would conscientiously pull it from the line up, creating--all together now--demand (and price inflation, but that's another story).

Create Something Original

It takes time, skill, and no small amount of luck to create something that captures the collective conscience and enters the zeitgeist. Most importantly, it has to have elements of originality. Even if something similar exists, or another version didn't quite succeed, taking time to find out what the missing element is could be the difference between a generic mobile app and Flappy Bird.

Create Brand Tie Ins

The tattoo industry is all about originality and body modification as an art form. It makes sense that the stars of that subculture are held in high regard. Their name lends authenticity to products, and enhances the sense of uniqueness around a collectors boxes set. When your target audience recognizes someone they admire as part of a brand, it creates an instant resonance. 

Let the Design Support Your Product

Sunrise Packaging has a practiced hand at creating limited edition packaging and collectors boxes. We worked with Prince on album packaging, numerous sports teams on gifts for season ticket holders, and other types of deluxe boxes. Bring us your ideas, and we'll bring them into reality. 

Artisan Liquor Packaging

As you peruse the shelves of your local liquor establishment, you might notice a series of words used frequently in marketing materials. Handmade. Small batch. Craft. Artisanal.  What's it all about, and why is it on my liquor packaging?

In short, it means that these liquids don't come from a mass-produced factory, churning out jugs of alcohol by the tons. It gives buyers a sense of place, a connection to a product, to know that it's rare, or local, or simply imbued with something a little extra special. 

Some might tie it to the general farm-to-table movement; we just see it as taking pride in what you consume. 

Unique liquor packaging

Liquor Packaging Showcases Craft & Company

As a Minnesota local company, we love living in a land that takes pride in everything from turbulent weather to the range of homegrown distilleries, breweries, and wineries in the region. Every one of these alcohol artisans has a story and a mission for what they create. We work to design packaging that showcases their unique perspectives. 

Unique liquor packaging

In the example to the left, the gin company manages to avoid the ubiquitous terms we listed above by using a quirky, funny tone. We embellished their strategy--literally--with deep, rich colors that offset each other. It's a blue tower that's sure to stand out on any product shelf. 

When it comes to box construction, we used rigid chipboard to keep the bottle safe on both shelf and in shipment. You can even add custom foam inserts or thermoformed trays to add additional protection and presentation packaging elements. With the users in mind, they can slip the magnetized flap open to check out the product inside. It's not tricky, it's not dramatic. It's just great design. 

Serving a Growing Market

Great products sometimes have a hard time finding their audience, and this the case sometimes when it comes to liquor. When a consumer is faced with a shelf of vodka or whiskey, it can be overwhelming to choose one. However, one of the most common reasons customers cite for trying something new is that they liked the packaging (no lie). 

Ready to invest in liquor packaging that helps your product stand out without resting on tired marketing cliches? Contact us today!

Healthcare Marketing Packaging Strategies

2017 has been a volatile year when it comes to healthcare, and that has repercussions on healthcare marketing as well. Just as the customer experience, or CX, has become a major factor for other businesses, healthcare has proven to be no exception. Consumers are empowered to shop for the best care and service, and they aren’t shy about letting others know when they’ve had a negative experience. Additionally, the healthcare model in the US is transitioning to one based on transparency, quality and patient satisfaction.

Every change brings challenges and opportunities. DMN3 has identified some of the key marketing trends that could affect custom packaging decisions for the medical industry.

Healthcare Marketing Trendshealthcare marketing

One of the key factors influencing these shifts is the focus on the consumer. In previous years, doctors acted as the key decision-makers. They prescribed treatments or medications, made referrals and acted as the end-all, be-all when it came to health. 

While doctors still serve in that role to a degree, there’s been a shift of power when it comes to decision-making. Here’s what’s happening: 

  • Hospitals are buying up individual physician practices and forming bigger systems. While this allows them to coordinate care more efficiently for patients, it turns doctors into employees. They become part of an integrated system that has to work through channels and people. Doctors can still advocate for things, of course, but they may not make the final purchasing decision.
  • While WebMD might convince you that you have a terrible, terminal illness every time you look up symptoms, it’s a gamechanger for healthcare marketing. Consumers can do a ton of research prior to even setting foot in a doctor’s office. They see a visit as something more akin to a collaboration than a consultation.  This gives both parties responsibility for treatment. 

These factors support the shift originally noted in the MM&M /Ogilvy CommonHealth Healthcare Marketers Trend Report 2016.  While doctors are still the primary audience for healthcare marketing, payers and consumers are increasingly targeted. These are the new decision-makers.  Additionally, digital marketing and digital content is becoming more important than traditional channels.

Effects on Healthcare Marketing Packaginghealthcare packaging

Medical device packaging and healthcare packaging is subject to a lot of requirements. Not the least of which are the requirements of a changing market. As the audience for healthcare marketing changes, so do their expectations. As consumers take increased control over their health and making purchasing decisions, the desire for better packaging is sure to follow. 

In the example on this page, Minnesota’s Sunrise Packaging used conventional techniques to design custom boxes that are unique and user-friendly. Magnetic closure is easy for hands of all strength to use while keeping contents secure. The decorations are also kept to a minimum, not detracting from the product but adding to it. Additionally, the custom foam insert keeps the product safe and padded. 

Users want packaging that meets their needs and expectations. The best way to do that is creating a style that is recognizable while innovative. We’ve got the tools to make this happen for you!

Options That Make For High End Retail Packages

High end retail packages speak to customers. 

Not literally, of course (but who knows what might happen in the future?). But all it might take is a swift glance over a familiar box to evoke a memory. Positive, negative, those parts of are out of control for manufacturers and companies, but the point is clear: when you have a strong brand that speaks to luxury, quality and comfort, your packaging should reflect that. 

Why Packaging Matters

Some might be quick to dismiss packaging as most important for mass produced consumer brands. It’s necessary for boxes to stand out on a crowded shelf, helping customers identify the one they want quickly. Or to catch their eye long enough to consider trying something new. 

But it’s the seed of brand loyalty that transcends economic status. Whether it’s a loyalty to Captain Crunch cereal or to Cartier watches, customers who exhibit appreciation for a specific product still want to feel like they’re part of the club. Cultivating that seed is partly done through packaging. 

Features of High End Retail Packages

high end retail packages

custom luxury packaging

It’s easy to assume what features a cheaper package might feature to cultivate brand awareness. Color is the main one, with graphics coming in second. But when it comes to high end luxury packaging, customers want a little more. 

  • Make it a tactile experience
    If you turned the lights off and ran your fingers over the packaging, what sense would customers get? Utilizing features like embossing, hot stamps, soft touch lamination, and more can stimulate the senses to entice customers in a different way. 
  • Turn the mundane into the extraordinary
    Opening and closing boxes isn’t something that registers with most people. Unless there’s something that stands out in people’s minds about it. Using a unique closure, like magnets or a custom molded snap enclosure, can do just that. 
  • Create contrast
    Light reflects differently on different materials and colors. Using a matte finish with glossy embellishments will draw attention to the various contrasting elements. Or simply mix up the colors, pairing black with white or other opposites that work well together. 
  • Design a pause
    An unveiling is a spectacular affair, and the first time your customers see your product–as their own product–should be as well.  One way in which package designers do this is to add a moment before the *big reveal.* It’s like going through the wrapping paper to get to a birthday present. Your excitement is heightened because you know this is something you want, and the paper is the only thing in the way. Badly designed processes can lead to buyer’s remorse and increased product return rates. All things luxury producers want to avoid. 

Contact Sunrise Packaging

We love talking high end retail packages. Different features work for different industries, and we’ve a bit of experience in the field to help guide you.  Get in touch today!

Custom Thermoforming Packaging Options

When it comes to thermoforming packaging, there’s more than meets the eye. 

It’s the ultimate in custom packaging, as the pliable plastic is molded specifically for products. This perfect fit is part of what is driving the market for this specific type of packaging. In fact, PRNewswire estimates that the thermoformed plastics market will hit over $16 billion dollars by 2015. Demand will increase from industries as diverse as healthcare to automotive to construction, driven by this style’s unique properties. So what’s so special about this style of packaging?

Thermoforming Packaging Options

There are a few styles when it comes to thermoformed packaging.  Each one has different applications and advantages, and work differently for different products. Here’s a quick rundown: 

Custom Thermoformed Trays

Highly versatile as well as usable, thermoformed trays are precision-formed to provide the highest level of protection for products. They can even be created with a locking mechanism to ensure that nothing shifts or breaks in transit. These custom trays can be inserted and heat-sealed into boxes or binders to hold not only your products, but companion content as well. USB drives, discs, manuals, you name it. It’s important that your customers experience your products in an ideal setting, right? Custom thermoformed trays create that ideal setting, anywhere and everywhere. 

Thermoformed Blister Packaging

Originally used for packaging aspirin, blister packaging is a lightweight, easy-to-open option for custom thermoformed packaging. Blister packaging is comprised of clear plastic housing your product and adhered to a backing like cardboard or foil. While the idea of easy-to-open packaging might not be at the top of your list of considerations, it’s proving to be a main motivator for some shoppers. Driven by the aging baby boomer market, usability is an increasingly large concern, especially for healthcare and medical devices. 

Custom Thermoformed Clamshells

Clamshells are an increasingly popular option for items that customers want to see before buying. For obvious reasons, it’s not always in the best interests of retailers and producers to have customers opening their products, fidgeting with them, and then walking away. By encasing products in clear plastic, customers can see the exact product they’re looking to purchase. And by making the packaging securely tamper-proof, they know that it’s in perfect condition. We recommend adding a printed insert as well for your branding and more marketing real estate!

Learn More About Thermoformed Packaging Options

Minnesota’s Sunrise Packaging has years of experience in this market. Contact a representative today to find out what style can work for your product!