Thermoforming Packaging Outlook

When it comes to custom packaging, thermoforming is about as literal as you can get. 

Design and personalization appear in all of our projects. But when it comes to truly crafting packaging around a product, thermoforming provides the best amount of customization. This style of personalized packaging takes a sheet of plastic that is heated until pliable, and then molded to the desired shape. You've experienced a variety of thermoformed packaging, and maybe not even realized it. For example, any time you have opened medicine in a plastic container with a foil back... That's blister packaging. If you've slid a plastic tray out of a box... That's a thermoformed tray. 

The incredible array of possibilities for thermoforming is part of what makes it such a dynamic industry. Digital Journal projects that the market for thermoformed trays, blister packs, and more will see steady growth through at least 2026. Plastic trays and custom plastic packaging have become an important aspect of packaging. As more and more people turn to shopping online, the need for packaging stability and protection increase. Not to mention the ability to capture freshness and keep products firmly sealed. 

 

How Industries are Personalizing Thermoforming

When it comes to specific industries, thermoforming allows them to not only package with integrity, but also with precision and intentionality. 

Take a look at the image to the side. These cosmetics are packed in safely and securely, but also with an element of presentation. All users who purchase this product will be able to have a consistent experience, from any part of the country.  Not to mention that these containers, otherwise fragile and full of precious substance, are protected from the potential pitfalls of transit and retail shoppers. 

Healthcare packaging is another industry which often uses thermoforming. We discussed pill packaging above, but this style of single-servings also helps with compliance packaging. Compliance packaging ensures that users are taking the correct dosage/amount at the right time. Adding features to the packaging design, like a clock or other graphics, along with the individual blisters, assists users in being responsible and understanding how their medication works. 

Thermoforming Market Growth

These two industries are hardly the only ones out there using thermoformed trays, blister packs, etc. The food industry, horticulture, electronics/technology, and more have adopted thermoformed products as part of their packaging lineup. Learn more about the options we can provide to you to keep products safe and sound through our thermoforming options!

2017 Fragrance & Cosmetic Packaging Trends

Trends come and go, and this is especially true of the ephemeral world of fragrance and cosmetic packaging. Certain features and styles--cigar style boxes, magnetic closures, custom setup boxes, etc.--tend to be more prominent in some years than others. Cosmetics and fragrances are a dynamic division of packaging; they're subject to the whims of the fashion world, but loyal customers tend to be drawn to both respectful tradition for the past while enjoying modern innovation. What would Chanel No. 5 be without its stark, elegant style? It's a tall order for any designer to incorporate all these elements. 

However, there are some constants in this ever-changing industry as identified by Cosmetics Design. These guidelines aren't specific only to fragrance and cosmetic packaging, but could be incorporated into the style of any industry that desires their packaging to be creative yet artful and address commercial interests. 

Fragrance & cosmetic packaging

Fragrance & Cosmetic Packaging as Art

According to the Pratt Institute 2016 recipient for fragrance packaging design, FangYi Chu, the most important aspect of design is storytelling: 

Through the creative direction, including logo, fonts, and color, the story can be displayed to everyone.

In this sense, custom packaging should endeavor to embody a narrative that speaks to customers. 

Resourceful Innovation & Packaging

Concerns have arose across customer bases when it comes to sustainability. Buyers are becoming hypersensitive to sustainable sourcing and eliminating waste, yet desire usable and functional packaging that is also aesthetically pleasing. At Sunrise Packaging, we can utilize recycled materials for boxes as well as employ other eco-friendly techniques in finishing as well as other stages. 

Cost-Effective Packaging

"Cost-effective" encompasses many things. Obviously, cost is one part of it. It can reflect size, meaning that customers are finding value in smaller cosmetic packages which makes them easier to carry for travelling. All in all, as Cosmetics Design points out, it means a smaller commitment from the customer. The increased ability of customers to peruse the world via the Internet means that they don't only have to buy from big name retailers who carry big name cosmetics and fragrances. They can purchase from anywhere, and the selection means that customer loyalty can easily shift. It's an opportunity and a detriment to the market. In this sphere, creative fragrance and custom cosmetic packaging could make or break whether a customer returns or not. 

Fragrance & Cosmetic Packaging

Trends are usually cyclical, but when it comes to hyper-stylized industries, those trends take to take on new twists. With some foresight, designers can find inspiration while retaining classic elements. 

For more information on the topic, refer to:

2016 fragrance packaging trends that will still matter in the New Year

By Deanna Utroske, 21-Dec-2016

Novelty beauty packaging comes and goes, but a few trends Cosmetics Design covered this year will carry over into 2017—for fine fragrance and perhaps some other categories as well.

Nifty Netbox PopUp Palettes

In honor the recent release (and soon-to-be sold out) Urban Decay Through the Looking Glass eye shadow palette, I decided to revisit the original Alice in Wonderland palette (though note that these are not Sunrise products). What I love about these palettes is, first and foremost, the eye shadow selection. Urban Decay is super pigmented without feeling heavy or weighty, making it easy to vary the intensity. Secondly, the packaging for these palettes is always fun and interesting. The magnetic closure, or netbox, as Sunrise calls them, adds an interesting element. It helps ensure that what lies beneath that top flap stays secure and accessible for days to come. The drawer feature is one of my favorite features. It’s great to pull it out, see all the colors at once, and formulate your blending plan.

alice in wonderland netbox urban decay

Courtesy of Urban Decay

Alice in Wonderland vs. Through the Looking Glass Netbox

The obvious precursor to Through the Looking Glass. The original Alice palette netbox takes obvious inspiration from the original illustrations for Alice in Wonderland. Whimsical mushrooms swirl around the mirror in the pop up portion, the caterpillar looms over Alice, and it’s basically a must-have for literary Alice memorabilia fans and collectors. This was one of the first palettes for which I popped the $60, and the one that made me a convert.

As one of those people, the fact that there are no original shades in this palette isn’t as much of a bummer as it would be others.  That might sound surprising, but Urban Decay is notorious for re-purposing older shades in palettes. But it can be frustrating, so it pays to do your research prior to investing in a palette. From a purely financial standpoint, it’s a steal to get 16 eye shadows, two mini eyeliners, and a mini primer potion for that price. Buying each individually would run around $200. Granted, these are smaller than you would buy individually, but still it’s still a better deal.

through the looking glass urban decay netbox

Photo courtesy of Bustle.com

On the other hand, Through the Looking Glass makes up for it. With 20 new shades and a great design, this netbox delivers in more ways than one. One frequent offenses of the pop-up palettes is that they tend to skew toward the glittery-shimmery side of things, but there’s a good amount of matte shades for change. Another deviation in this palette is the organization of colors. They’re organized into columns according to character. Depending on how creative you are, this might make blending easier or feel limiting. I tend toward the former.

What’s your favorite palette and why?