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Thermoformed clamshell packaging is beneficial to the manufacturer of retail goods and improves the shopping experience for consumers. While clamshell packaging can be frustrating for shoppers to open, they offer valuable protection in the stores from young children or other inconsiderate shoppers. Clear plastic packaging is generally cheaper and easier to produce than cardboard boxes, requires less manpower to manufacture, enhances the shopping experience, and brings products safely to the consumer. Thermoformed clamshells are a water-resistant and durable case best serving fragile products and electronic devices from any wear and tear that can occur in shipping and warehousing. One of the most beneficial features of thermoformed packaging is that it provides shoppers with the ability to see the product without opening the package. Customers can see the actual size of the item and all accessories included. Finally, clamshell packaging is a cost effective solution. Transport costs are lower because the thin gauge plastic is much lighter than cardboard, and takes less space than styrofoam. In general, production logistics are simplified with this kind of packaging.
One of the biggest trends in the plastic packaging industry today is eco-friendliness, and that comes as no surprise. Consumers are highly interested in sustainable plastic packaging, even concerned about sustainability and the purchasing choices they make. Due to their demands in the retail market, packaging companies (including Sunrise Packaging) have had to improve their methods, designs, and materials. Recyclability and reusability are the top features that are beneficial to the consumer, so it is up to the packaging provider to develop packaging that is easy to reuse or recycle by the average person’s standards. To attain this standard in your retail packaging source, look for suppliers with recycled or recyclable materials. Also, packaging companies with in house tooling give you the opportunity to create a custom package which could include a locking or reseal able feature. By offering an added benefit, you increase the value of your product and gain a consistent consumer following.
Any business that manufactures or sells retail products knows that shelf appeal is a major packaging goal. Shelf appeal is the ability of product packaging to entice the consumer to purchase. With the expansion of social media and the ability to do research from a mobile device, the concept of shelf appeal has gotten complicated. The shelf is basically where businesses duke it out for the win. Creating highly compelling design has gotten extremely important for packaging companies. There are priorities that manufacturers need to maintain: display packaging versatility, and demonstrate security and price. First, packaging needs to be as versatile as possible. Custom thermoformed plastic packaging opens the door to a whole new world of packaging options and features that should not go unexplored. As a packaging company, we must think of the product and package as a three dimensional object that can be displayed in any direction and at any height- this increases shelf appeal! Thermoformed packaging also takes care of the practical concerns of security and price. Once tooling is taken care of, thermoformed plastic packaging is extremely economical for the buyer. Finally, the clarity and security of clear formed plastic allows the consumer to take a close look at all features of the product without putting it at risk for damage. A custom manufacturer can even implement further security features for added protection. Businesses in the retail market consider all packaging options to reach the optimum level of shelf appeal, and custom thermoforming is that option for many products.
Thermoformed plastic packaging offers flexibility, which is a vital characteristic in most markets and a huge selling point for manufacturers. Plastic offers the ability to provide packaging and products that few other materials can over a wide range of market segments.Plastic packaging can improve overall quality of a medical product’s life. By thermoforming a custom package, you offer a superior ability to protect products against contamination, and ultimately, patients against infection. The chemical resistance, transparency, and durability of plastics enhance safety and efficiency in lab, hospital and home use. Plastics conform to nearly any shape and guard against most impurities and are the ideal solutions for shipping, protecting, and storing intricate and expensive medical device instruments.
One of the biggest complaints about thermoformed clamshells is from consumers. While clamshell packaging keeps items secure for shipping, cuts down on shoplifting, and saves manufacturers money, these packages can be very difficult to open. Clamshell packages have even inspired the term “wrap rage” that is a symptom of the frustration caused by trying to open them. In fact, in 2004 over 6,000 Americans went to the emergency room with injuries from trying to open difficult packaging. Here are a few tips to avoiding wrap rage and injury.
Don’t forget to check the back of the package before heading straight to the sharp tools. Sometimes, manufacturers include slits or perforations as a starting point for consumers to open the clamshell package. This addition is in response to consumer complaints- they did it just for you!
Another way to go about opening a clamshell package is by using a manual rotary can opener. Open the clamshell as if it were a can, and the sharp wheels will cut the plastic without putting your hands at risk. While the opener won’t go around the corners, it will give you a good start on the side.
Finally, it is important to realize the dangers of some of the tools used for opening these packages. Cut the thermoformed plastic carefully around the edge with your best scissors or box cutters- but do not cut through the middle as you could risk damage to the product or its instructions!
Blog Source: wikihow
A fishing equipment transitions from the traditional clamshell package to a blister due to foreseen added benefits. Pure Fishing will present 35 products in a new line of fishing equipment that will be easier for consumers and better for the environment. To debut this fall, the tackle, lures, rods, and reels will be packaged in sustainable and secure Natralock packaging. Graphics will be enhanced and the material will be glare-free, improving the visibility of the product on the shelf. To adhere to the concern of consumers, opening the package will simply require scissors for easy opening as opposed to the hard to open clamshell packaging. This package will also use paperboard that contains up to 30% recycled materials along with a thermoform blister packaging. Pure Fishing projects that the new package will reduce their plastic usage by 67%. In turn, the cost for shipping and the products themselves will be reduced because the weight of the plastic is 29% lighter than the previous package. This change yields nothing but benefits for this company. The package will sustain the presentation benefits of plastic thermoforming while being eco-friendly and easy to open.
Plastics packaging can serve many purposes and markets. Most recently, it was pointed out by the Institution of Mechanical Engineers that plastics packaging can help prevent food waste. The report emphasizes the need for developing countries to seek out innovative packaging and storage approaches that will vastly decrease their amount of food waste. It points out specifically that “inIndia, for example, 21 million metric tons of wheat annually perishes due to inadequate storage and distribution, equivalent to the entire production ofAustralia. In neighboringPakistan, losses amount to about 16 percent of production.” While it may be an investment in resources and machinery, decreasing the amount of food waste could vastly improve community health and food production storage.
Source: Plastics News
A study conducted in a re-creation of a shopping environment examined the differences in how customers shop for products. This study mainly compared clear plastic clamshell packaging or a printed paperboard box. Shoppers fixated longer on clear plastic clamshell packaging proving them to be a more attractive option to consumers. Over 76% of the 68 participants covered ages 18-65 years old with divers income claimed to be the primary shopper for the household. Participants were directed to wear eye tracking glasses as they shopped one of five random shopping lists. Each of the products on the list were available in only one option, but one was packaged in a clear plastic clamshell and the other in a paperboard box. Recorded eye movements gave insight to what caught the consumers’ attention as well as why they chose the products they did. This thorough study resulted in the following significant findings: clear plastic clamshell packages were fixated on for 343% longer that paperboard packages, clamshells also received 675% more fixations than its opponent. Plastic clamshell packaging was found significantly faster than paperboard packages and purchased 402% more often.
About 85% of all consumers shop with emotions. Product packaging has the ability to draw in a consumer to chose that specific item. Immediate response is said to have an impact on a consumers decision. They see an item and make an immediate response if they will purchase the item or not. A common trend that is currently rising is that consumers will go into a store and leave spending more then they intended on. This is due to affective product packaging.
Product packaging has the opportunity to grab your attention. Everything from words to colors have the ability to catch your eye. Messages behind packaging are proven to have the biggest affect on consumer purchases. Messages can range from what the product does to how it makes you feel.
Here are a few examples of product packaging that display a message…
The annual Global Green Brands Study revealed that interest in green products has increased significantly in the past year. The research polled over 9,000 people in 8 countries.
Personal care, grocery, and household products still have the greatest presence among companies in the Top Ten Green Brands List which was produced from the survey (See the list below). This is due to the increased intelligence consumers are getting on green products. Interestingly, the study also found that consumers are ready to take their green purchases to the next level by spending money on big ticket items such as cars and technology.
TOP TEN GREEN BRANDS LIST:
1. Seventh Generation
2. Whole Foods
3. Tom’s of Maine
4. Burt’s Bees
5. Trader Joe’s
6. The Walt Disney Company
7. S.C. Johnson
10. Starbucks, Microsoft (tied)
Just like last year’s study, more than 60% of the consumers polled said they wanted to buy products from environmentally responsible companies even if that meant paying more for them. In fact, consumers in developing countries were willing to pay up to 33% more for green products.
PACKAGING STILL A CONCERN
Another interesting finding from the poll was the concern over packaging, especially among US consumers. 71% believe companies use too much material in packaging while about 50% feel that packaging that can be recycled is more important than packaging made from recycled or biodegradable materials. Only 34% of US consumers polled said they consciously purchase products that use less packaging.
Packaging was also critical as a communication tool. Communicating product benefits to US consumers was vital. Packaging helps explain why a product is green and how green a product is. 40% polled say that packaging is their PRIMARY source for information on environmental issues regarding products.