Custom Magnet Boxes for a New Era

It doesn't matter the age. It doesn't matter the intelligence. Sometimes it doesn't even matter what the product is. The fact is, custom magnet boxes are loved by everyone. 

If we had to put a reason as to why, it probably boils down to the same reason we've talked about before: magnets are just cool. And super versatile. Nearly any box style we produce can be modified to include magnetic closure. Sometimes in the form of a flap, or otherwise, depending on the packaging style. 

And when we say that nearly every product's packaging is enhanced by magnets, we're not kidding. Check out this piece we created for Haute Smokes. Haute Smokes is a California start-up focused on one of the hottest up-and-coming legalized markets: cannabis. 

Custom Magnet Boxes as Cannabis Kits

When California legalized marijuana in early 2018, the floodgates opened. Not only does this stand to turn into a multi-billion dollar industry (in no time at all), it's one that provides opportunities across the business spectrum. One way in which this is helping to boost business is in products like these. 

Cannabis kits and smoking accessories will only grow in popularity and demand as more and more states move to legalize pot. Haute Smokes is on the cutting edge of the market. And they know that it's smart to start with expectations high, especially when positioning their product as sophisticated and glamorous. Custom magnet boxes are the ticket to providing users with an experience before they even view the product. 

Designed to evoke Old Hollywood elegance, Haute Smokes products are for customers who want to not only engage in an experience, but make an impression. And we're excited to be able to design packaging that reflects that.

Customers are immediately treated to the visual experience: art deco-style lettering, embossed with gold. The matte black packaging ensures an immediate impact. The touch of the packaging is soft, with clean lines and crisp wrapping. And upon opening, with the *snap* of the magnet, they're treated to a beautiful product. 

The magnetic closure is really just one part of the overall experience when it comes to packaging. The secret is to make it subtle--and then surprising. 

Custom Magnet Boxes In Any Element

Using custom magnetic boxes is a surefire way to engage users. In an age where customer experience is paramount to earning repeat business, it pays to consider every option. And in our experience, magnets can make that sale. 

Interested in learning more? Contact us today!

Unconventional Set Up Boxes

Using the term "set up boxes" might make sense to you or it might not. If you're not attuned to the packaging industry, it probably doesn't mean much. But that's where we like to take the chance to educate you.

A setup box consists of two pieces. In layman's terms, a top and bottom. The bottom is usually made of strong chipboard with a custom wrap on it. Otherwise known as turned edge, this stylish finish can take on different elements depending on your needs. The top fits snugly over the bottom. Also made of chipboard, it slides on and off easily; you've no doubt encountered this style as it's often used for game boxes, smartphones, and more.  

As you look through our two piece set-up box gallery, you will see the unlimited potential of this customized box style. Sunrise just completed an interesting variation for Findlay Technologies. 

Set Up Boxes By Design

Confused? Look closer. 

By design, this might appear to be another cardboard package delivered by any mail service. Once you read the address label, it becomes clear that this isn't just another mailing box. While pictures don't quite do it justice, the feel of the box gives it away as something special as well. 

You can't quite tell, but these are set-up boxes. The boxes are wrapped with a digitally printed / matte lamination material. From the corners, you can just the turned edge finishing on them. 

We love the unconventionality of this box. It takes multiple sets of expectations and flips them, creating a sense of surprise and fun the for the recipient. Here's what we mean.

Expectation #1: It's just a plain cardboard box 

But from that first touch, the customer realizes that it isn't. Part of engaging users is finding ways to engage their senses, and with this design and style, they're all in.  And once they open the box, they're treated to even more potential customization. Thermoformed trays, custom inserts, the sky's the limit. 

Expectation #2: It's just another set up box

Using a design that usurps expectations helps engage users, but it also illustrates different features of a particular packaging style. While these setup boxes share characteristics with others, the content and design are what set it apart.  Set up boxes lend themselves well to a variety of finishing options. And their hardcover durability makes them trustworthy packaging for nearly any product. 

Design Maketh the Set-Up Box

So the lesson that we learn from this? Taking the time to figure out the overall effect you want your packaging to have helps determine the right box style and the right design.  Taking something seemingly conventional, like setup boxes, and turning them into something truly unconventional, is a challenge we love taking up. Contact Sunrise today to talk through your needs and ideas for your set up boxes!

Creating a Board Game Box: 3 Things to Consider

Thinking about making your own custom board game box? Read this first. 

Sunrise Packaging has worked with a lot of unique projects over the years, but some of the most innovative and excited creators are those who make games. It’s a true passion project. And we hate to see that excitement fizzle out over some of the most common things that game makers miss or don’t consider when they design their custom game board box. custom game board box, custom game board

On the surface, creating game board boxes isn’t an overly complicated thing. But like any packaging project, there are things to consider that an outsider might not think about beforehand. The weight of the packaging materials, for instance. The mobility of the game box. The design and print quality of the box. Not to mention the copy for the box as well. In a way, custom board game boxes aren’t unlike product launch kits in everything they need to accomplish. 

Custom Board Game Box: Choose Your Own Adventure

Things that every game maker should consider when it comes to crafting their own game board boxes. Essentially, it comes down to one thing: plan ahead.

  1.  What’s your budget?
    Knowing what you want to spend can help determine other options. If you want to make money on your custom game, it’s completely necessary to have a budget in mind for what you want to spend on packaging on top of the game production costs. 
  2. How do you want users to interact with the packaging?
    Customer experience is of increasing importance. Not to mention that a great unboxing video could increase sales dramatically.  Sunrise Packaging can help craft boxes with handles and magnet closure as well as custom inserts and printed elements inside the box itself. Get creative, but keep the whimsy in check. Outlandish ideas aren’t always the most sustainable
  3. What will entice buyers?
    You’re browsing online and see a interesting game. You click on it, and read the position description. Alternate scenario: Walking through a store, you see an unfamiliar product. You’re compelled to pick it up and find more about it. How do you decide whether or not to buy it? Make sure to craft content that will speak to buyers and compel them to actually purchase it, not just pick it up for a moment.

Proper planning is the most important part of creating a custom board game box that will sell. These are just three things that you should consider. 

Contact Sunrise Packaging for Guidance

Making your own game packaging might seem more cost-efficient, but it’s not if you have to spend hours upon hours doing it. Leave it to the experts; we’ll leave the game making to you. Contact us today!

Combination: Turned Edge Blister Packaging

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This is a turned edge product that carefully and strategically utilizes custom thermoformed blister packaging in order to create a unique and comprehensive packaging solution. An informative piece that covers the benefits and uses of crops from Minnesota Grain in Eagan, this packaging solution is not only a great marketing piece, but it provides the recipient with real time samples of each item in order to recognize and truly learn about what they have to offer. They say in order to make money you have to spend money, and in this case, Minnesota Grain has done that by making a solid investment in educating their clientele and potential buyers. The thermoformed plastic acts as a blister with the turned edge flat, making it possible to show a variety of grain samples. The placement of each blister is in line with the accompanying descriptive text. As both a turned edge manufacturer and custom thermoformer, we love projects like this that use our strengths!

Formed Trays Complement Rigid Packaging

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All of the packaging solutions shown above serve different purpose in different markets. While the basic construction of these items are all widely varied, they do have a thing or two in common; each item uses a thermoformed tray to complement a turned edge exterior. Custom plastic trays are not as common as say blister packaging or clear clamshells, but they do allow the retailer to enhance their product and add value for the customer. On the far left, we seen a rigid hinged box that holds the recently released Google chrome cast. In the boxes tray, we see a nice white plastic that has a thermoformed cavity that fits the device perfect. This keeps a valuable electronic application safe in transit as well as giving the consumer a good experience when they open it up at home. The middle picture is for a cosmetic line; where we see thermoformed trays the most. In a rigid two piece setup box, this plastic tray categorizes each item, creating a gift set or lotion kit, if you will. This shows the shopper or gift receiver exactly what they are getting and can serve as a tray even after the purchase has been made. Finally, we see a project that we did right here under our roof. The Kwikpen kit shown in the far right picture has a setup similar to an album or hardcover book. With a tray on each panel, this kit is held together with two complementary trays that fit perfect for snapping closed. the Kwikpen has its own cavity, as well as the other elements in the medical sales kit. Three different packages, three different markets, all benefit from a custom thermoformed tray.

Blister Packs and Clamshells Everywhere!

 

Start Seeing Blister Packs

When you go into just about any department store or pharmacy, you can often find a wall or two–and an aisle or three–that are covered wall-to-wall in product merchandise. Product, product everywhere, encased in individual blister packs or plastic clamshells. Why? For starters, blister packs are a simple solution to both protecting and displaying retail merchandise. A retail ready solution that has withstood the test of time.


Theft-Deterrent and Marketing Strategy in One

thermoformed plastic blister packs for electronics retailThe most common types of packaging are made of thermoformed thin-gauge plastic. This particular gauge is used for packaging cosmetics, electronics, as well as items vital to the pharmaceutical industry. The main benefits of this packaging category prove the value of blister backs. Thermoformed packaging is tamper-evident–and often tamper proof! This is a great deterrent of theft, and makes for a highly-noticeable attempt. The clear plastic packaging gives the consumer the opportunity to actually see the product in its entirety. A product a consumer can see is a product that they will believe. Finally, high volume markets–such as with electronics–require speedy manufacturing and fulfillment to keep up with consumer demand. Blister Packs and clamshells are a fairly standard design, decreasing the turnaround time on orders


 

A Time-Honored Process

With in-line thermoforming processes, packaging manufacturers are able to produce both blister pack cavities and full two-sided clamshells in an efficient and streamlined way. Roll-fed into the thermoformer, thin gauge plastic travels through an aluminum mold that, when applied with heat and a vacuum, will conform the material to that exact shape and size.

Thermoforming is an old process, only fairly changed since its inception, but it is a proven solution for churning out reliable, protective retail packaging.

Learn More about Blister Packaging

Sports Electronics Packaging

We found this packaging example on the online gallery, Packaging of the World. Housing sports electronics products, these plastic thermoformed cases offer security and display qualities that are perfect for a retail environment. The challenge that the packaging designer was faced with was the need to refresh the brand to appeal to a younger audience. The designer used accent colors on the packaging in order to categorize products without confusing their targeted consumers. We love this creative use of plastic formed packaging- it does not stay constrained to a classic clamshell or blister pack. These are truly unique packaging solutions that will add value to the product and intrigue more consumers. sportline-potw-01

Variety Clamshell Package

Thermoformed plastic clamshells can come in just about any shape or size. The reason for their popularity in retail and supplier markets is largely due to their versatility and wide range of capacity. The basic purpose of custom thermoformed packaging is to hold an item as specifically as possible. Think about it, whether they are electronic gadgets, children’s toys, cosmetics, or tackle like this picture shows- each product sits nicely in a secure package that is formed to its own size and shape. The packaging shown here is a great one to highlight because it accommodates a selection of items that could be much more attractive to a consumer. Shopping is full of decisions, and giving shoppers the option to purchase a combination could vastly improve your sales.IMG_5563

 

Why Thin Gauge Plastic?

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The majority of the thermoformed packaging solutions that you will see are made from a thin gauge plastic material. As an inline thermoforming manufacturing company, we believe that thin gauge plastic is one of your best bets when designing and producing custom plastic packaging products. Small sized blister packaging and clamshells from Sunrise can be made with a wide variety of different thing gauge plastics that offer different benefits suited to your needs. In retail and food industries, thin gauge plastic is the most common used material. This is because of its malleability and quick forming capabilities. Most often received in material rolls, thin gauge thermoplastic can simply be setup with the inline thermoformer and automated through the process. For fast moving items in the retail world, this is beneficial to both retailer and supplier!

Plastic Clamshell Solutions

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Plastic clamshells can be seen in a wide variety of retail stores. From large scale department stores to small mechanical or electronic outfits, clamshell packaging is applicable to so many products that are sold today. The main reason for the popularity of clamshells is the protection they offer product while giving the consumer the best possible idea of what they are about to purchase. What many consumers may not consider, however, is how economical and environmentally conscious it is of these companies to opt for plastic clamshell packaging. A thermoformed item, plastic clamshells most often use a clear, sometimes recycled and always recyclable PVC grade plastic. A thin and clear material that allows for efficient inline thermoforming manufacturing. Producing large quantities of plastic thermoformed trays, blisters, or clamshells is a fast process for most manufacturers after tooling and setup. Consider plastic packaging solutions like clamshells for your next retail venture. Even with startups or smaller quantities, stock clamshell sizes can be a viable option. Sunrise Packaging has a selection of seven new clamshells to choose from. Even order online!