The intricate box shown here is a custom, and interesting package that holds the new line of chai tea from the one and only Oprah Winfrey. The custom die-cut cover of the green box offers a multi-dimensional design that intrigues customers and promotes a well branded product. Here at Sunrise, we love the use of creative design and bright colors to create kit that really stands out against the competition. The use of color and design makes the entire set cohesive and reinforces the brand of tea. While Oprah herself does not need to introduce herself to the world, the brand recognition of her name and chai tea design makes this packaging solution a winner.
We found this creative box on the Packaging of the World creative packaging design gallery and just had to share! This packaging solution definitely thinks outside of the box and case. Made for a limited edition music compilation, Soulfinger music production and soul music artists have come together to create a collector’s item. This highly detailed, unique piece adds value to the music collaboration by making the entire set special and gift-like. Both the construction of the box and material choice are out of the ordinary, but in a way that catches the eye of the consumer and entices them to at the very least pick it up!
Many brand owners are feeling pressure from all angles when striving to grow their business. Brand owners and decision makers need to drive new and existing market growth by changing packaging to meet custom preferences. However, this challenge is met with another to do more with less by containing or reducing costs. Many organizations find the need to be more strategic to fulfill these two objectives. For unique expertise, specialists can provide specific insight and intelligence to obtain these goals which eliminates the need to build up the same level of expertise across the board. Companies use either internal or external resources to gain this level of knowledge, but whichever route they take their strategy should cover the following results; minimal cycle time from design to prototype and to market premiere, overcome demand spikes by ensuring the availability of necessary resources, stay current on real-time market intelligence and pricing trends, and finally maximizing cost advantage and speed-to-market by evaluating internal capabilities and possible external partners. By strategically assessing their packaging practices, companies can enhance their competitive position while simultaneously optimizing costs and minimizing the factors the drive cost up.
Blog Source: PackagingDigest
Consumers view packaging as the motivation to buy in the last ten seconds of the purchasing decision. Research on good packaging tells brand owners how to purchase their products and why. First, the packaging should reflect the conditions in which it will be sold. In other words, it should embody the benefits of the product and how the customer will be using it. Another packaging strategy is to incorporate unique shapes and structures. This helps differentiate products from its competitors and stick out on the store shelf. Along with this notion, the external packaging of the product should include the brands “personality” through its branding and characters. Customers need simplicity in the message, therefore the best thing a brand owner can do is to keep its claims simple and only print out what is essential. This needs to include compelling claims about how the product is different/better than others, price should not be the only difference. Finally, consumers’ eyes are drawn to the right and left corners of packaging. Put reassuring messages here to reinforce your brand message.
Read More at Green Book
There are a lot of details to remember that buyers need to keep in mind when they look in to packaging solutions for their business. It is imperative that decision makers are honest and forthright with one another not only to ensure a quality business transactions but also to avoid complications in the future. Honesty is key in these proceedings. More than contextual honesty, it is helpful to share past business experiences and things you have learned with those around you. Buyers are to be aware of big mistakes they could be making because their business ventures surround money and purchasing.
The bigger the mistake, the bigger the financial loss. Here are some things for buyers to keep in mind in order to avoid losing their company money:
– Be thorough with details: there is nothing worse than phone call upon phone call just to answer simple questions that you could have answered the first time around. As a buyer, provide as much information and detail to eliminate the possibility of confusion and mistakes. Explain specifically what the product is being used for so manufacturers keep that in mind during the quotation process.
-Stay up to date: Manufacturing processes change with technology and time. This is an unavoidable fact that buyers need to keep in mind. Keep asking about new technologies and how they can serve your organization.
– Don’t let price be the deciding factor: Keep in mind what you are getting for your money. Yes, one option may be less expensive at first but does it live up to the quality of its competitor? Does it include delivery costs, and will it arrive on time? Look past the number provided in the quote and read up on what you sacrifice going for the cheaper option.
Frito Lay of North America recently resolved their legal issue over patent rights. The company was working to attain the patent rights for the bio-based multi-layer films used in packaging their products.
The collaborative agreement was made between the Frito-Lay company and Innovia Films Ltd. The end result was a strong patent position for Frito Lay while allowing Innovia to practice under said patents which include use or resale of Innovia products by global customers for bio-based products. According to the CEO of Innovia Films, the agreement is beneficial to the company and will allow them to further product development and supply of these eco-friendly, renewable and compostable films.
Hershey Co. partnered with Academy of Art University in San Franciscoto allowing students to design a new package. For the Valentine’s Day season 2013, Hershey Co. is distributing their Pot of Gold chocolates. They have asked students to design a customized heart-box. Contemporary is the look for 2013. The winner receives the Hershey Design Excellence Award and Hershey Co. also donated $20,000 to the Academy of Art University. Hershey is pleased to contribute to future designers’ education and they are excited to see the work they create.
Each year there is an egg drop competition held that goes to prove, packaging can make or break an item. When I was in school, the egg drop project was very competitive. The rules were as followed: the egg must be raw, you must use at least three different materials, the egg must survive a twenty-foot drop, if the egg breaks then no points are awarded, and no parachutes are allowed. This project challenges young students to examine packaging in a fun perspective. Here are some fun designs I found.
One thing that all of these packages have in common is durability. They are durable in the situations they are faced with. Propellers were added to make the straws more durable in the air since the packaging is being dropped. Check out this video Sunrise Packaging has added to demonstrate the durability of the DVD cases that are available for purchasing.
We all know the famous rivalries in business such as Coke vs. Pepsi, Microsoft vs. Apple, and Ford vs. General Motors. Although we have these business rivalries, do we know why they start. Competition is one of the ingredients in how business is shaped. It is a natural occurrence based on two separate parties vying for the same goal. Businesses try to win acceptance from consumers, which is where rivalry and competition essentially begins.
Consider Coke vs. Pepsi, one of the oldest rivalries in American business. Also known as the Cola Wars, Coke and Pepsi started competing with each other in the 189os. Coke dominated the market, but Pepsi was always close behind. The brilliance behind the Cola Wars was that they both had different ideas of how to attract consumers and control the market. They both implemented innovative marketing campaigns throughout the years to gain even a fraction of the market. They also modified pricing and brand strategies to get a little closer to victory. It has been over 100 years now that this rivalry has existed and it still continues today.
Competition and rivalry is a healthy part of how businesses operate. Competitors help each other learn and move forward. Do you think Coke and Pepsi would be where they are today if they didn’t have an intense rivalry? Coke and Pepsi are successful because they were able to improve themselves individually based on what they learned from each other. Competition also helps the marketing process. Consumer needs and wants are uncovered during rivalry, which allows creative marketing tactics to be used. Now that social media has entered our lives and has grown into a big phenomenon with outlets such as Facebook and Twitter, marketing can be taken to a whole new level, opening doors that we never knew existed.
Although competition and rivalry don’t have reputations as being based around something good, in reality they have shaped the way we do business. It can’t be all that bad if Coke and Pepsi have survived over 100 years of rivalry and both are still going strong.
One key way that you can gain customers and brand/product recognition is by changing up the design of your packaging. Yes, if you have a “classic” design, you do not want to change it up too much and risk confusing or losing customers, but you also do not want your product to look outdated. An old design can blend in with the competition, and you want your product to “pop” and stick out on the shelf.
Kayem needed a new design for the packaging of their hot dogs. “Classic is one thing, but ‘stale’ isn’t a term a marketer wants people to associate with his edibles.”
To change the packaging effectively, Kayem had to do a lot of market research to figure out what was wrong with the old packaging and what could make it better. First, Kayem removed the banner, “DELI”, because customers did not know what that meant. They decided to stick with “Old Tyme” to convey emotion and describe their hot dogs as being tasty and classic. They also decided to add “gluten-free”, “made in the USA”, and “no fillers, no artificial flavors, no byproducts” to the packaging. These statements have always been true of Kayem hot dogs, but they decided to focus on the health and quality of the food, otherwise consumers would not know. Kayem also decided to stick with the blue packaging to differentiate themselves from the competition and added a pictured of a cooked hot dog to grab the consumer’s attention.
Kayem’s new packaging design proved to be effective. After 12 weeks (ending July 11, 2009), Kayem’s volume rose 7.3 percent and sales were up 15.7 percent, according to ACNielsen’s Grilling Index. The new packaging is proven effective, because it catches attention and people are recognizing the brand.