Your sales kit should be generating more sales for your organization.
It sounds like common sense, doesn’t it? Unfortunately, as the saying goes, common sense isn’t all that common. Too often, a sales kit becomes flooded with materials that aren’t doing the job. As organizations try to save money in marketing by making materials more general, sometimes they can lose relevance as well.
A sales kit should…
- Tell customers who your company is
How do you introduce yourself to someone you want to impress? Apply those same principles to your organization’s introduction. Take the time to write a customized letter to the recipient. Write it like you would write a cover letter for a job application (for more information on the how and why of doing this, see Business Know How).If you don’t have the time or resources to do that, create different versions of a document. Take something versatile, like company brochures, and provide targeted information for different industries. Incorporate branding through letterhead or by purchasing custom packaging for these materials.
- Tell customers what you do
What documents best convey not only your company’s successes and business, but also give a sense for *how* you do it? Give potential new clients an idea for what they can expect from you. Chances are they can find similar services and/or products elsewhere. But if they’re looking for premier customer service or another aspect which your organization can provide, highlight that in your sales kit.An ideal way to convey this is through a custom turned edge binder or a catalog binder. Using higher quality materials increases the chances of the recipient keeping and examining the materials. People are less likely to throw something away if they think it’s expensive.
- Show customers why they should care
This is the hook for customers. Presentation packaging for your sales kit can make the positive first impression you need to secure the sale. It can also leave a lasting impression as the client returns to the materials inside. It also helps convey a sense of the way in which you do business, as well as your company’s aesthetic and reinforce branding.Custom sales kit packaging can take various shapes and forms, but there are many ways to show your values. Committed to sustainability? Use recycled materials. Looking to make an impression from the first touch? Ask about our finishing options or enhanced options like magnetic closures.
Additional content ideas for sales kits
Sales sheets, catalogs, and brochures are all expected items in a sales kit. Consider incorporating more traditionally-oriented marketing collateral. Bark Creative has a great list of suggestions which includes things like:
- Recent press releases on your company
- News stories about recent awards or industry honors/mentions for your company
- Client testimonials
All of the above can add a kind of narrative to your sales kit. Adding presentation packaging that reflects branding and core values leaves a positive impression. If you are concerned about space or overwhelming the recipient, there’s always the option to save these types of content on a USB drive. The main advantages? Even more customization by using press releases or testimonials from clients in similar industries. And it will be easier to update on the fly!
What’s the most effective part of your sales kit?
It is important to conduct qualitative research and preliminary tests on new packaging concepts before launching them in store. One guiding principle is to keep shoppers in a shopping mindset the following tips can make a big difference in your research and results. At sunrise we help a lot of companies with their market research by prototyping. Sometimes all it takes is to touch and feel your product before it is released in the market.
1. Present packaging concepts within competitive context- When concepts are shown next to competition, it is more realistic to the shopping experience and allows us to gauge competitive differentiation, which is critical to in-store success.
2.Minimize side-by-side design comparisons-Conversely, when shoppers see alternative design systems for the same brand simultaneously on a side-by-side basis, it immediately takes them out of a shopping mode and encourages a focus on aesthetics.
3.Show concepts in their totality– It is important to remember that shoppers encounter packages in their totality and that the “gestalt” of a design is often more than the sum of its parts. Therefore, you should consistently show shoppers full packages and then probing to understand which design elements are driving reactions.
4. Show concepts alone (without marketing support)– Finally, it’s important to remember that packaging typically has to work on its own, without the benefit of advertising or point of- sale support. In this day of fragmented media, it is simply unrealistic to assume that shoppers have recently seen your commercial.
Blog Source: Packaging News
To catch the eye of a targeted consumer, branded promotional packaging can make a world of difference. The best way to accomplish this is through using high end materials and design to catch the attention of prospective clientele, and gaining interest for new product roll outs. By improving printing processes, product layout, and overall design, a brand can interact with its marketed consumer while improving and promoting their brand identity in general. When a company participates in interactive promotional packaging of their product, they hold the consumer’s attention and ensure higher rates of consumption in the future. The goal of this type of packaging design is to become more involved in the decisions of the consumer and their purchasing experience. Here at Sunrise, we see a wide variety of packaging solutions that are created to promote a new product line, or even awareness of existing company services. From USB packaging like a Flashpad used to distribute information, to large scale product demonstration kits like the Key Surgical case shown here, companies are finding innovative a creative ways to extend their brand.
Sometimes the best way to promote the rollout of a new product or product line is to simple give distributors and clients a sample kit of what you have to offer. As they always say, sometimes you have to spend money to make money, which is exactly what you do when investing in a promotional kit for your brand. Shown here are just a few promotional packaging solutions that stand out to us. Of course, the e-cig box and the Starbucks box were both made by Sunrise Packaging (we thought we would throw in the disc box because it is just so cool!). Each product kit should have an element of design, a way to display the product, and durability to keep sample products protected. These kits used high quality turned edge boxes to portray a luxury design and brand representation. In order to display the product or line, both Starbucks and Mistic used high-end water-jet cut foam to hold each item in its proper place. These durable promotional kits do more than just show your customers what to expect in the new product line, they show you that they are willing to invest in a demonstration kit to show you their standards in quality!
Ever since we released the rigid USB packaging solution, the Flashpad™, it has grown to become one of our most popular and useful products. The idea originally came from the need to add shelf presence to an otherwise forgotten promotional giveaway. Think about marketing events and promotional mailer attempts that you have received. Often the postcard, small office utensil, or pamphlet goes noticed but discarded and forgotten. By developing the Flashpad™, we created an affordable packaging solution that offers you more real estate for branding as well as a display feature for your promotional flash drive. USB flash drives are extremely useful in an office setting and make information distribution a piece of cake. By using USB packaging like the Flashpad™, companies guarantee that their marketing efforts do not go unnoticed. As a custom manufacturer, we receive a wide range of needs and requests from our customers. Our versatile output and flexible manufacturing team are able to create elaborate and unique luxury packaging solutions. So when some of our clients wanted to take the concept of the Flashpad™ and tweak it to hold something different, we were all on board! Shown here are just a couple of variations of the Flashpad™ that show just how customizable this USB packaging solution is. Made with a simple turned edge flat with customer supplied artwork, we are able to provide unique die-cut foam to be adhered in this hardcover “book”, if you will. If you want to see how the Flashpad™ is made, or any of our other interactive packaging products, visit our youtube channel to see what we have to offer!
Watch the latest youtube creation from Sunrise Packaging, Inc. just released today! While we have talked about these custom boxes before on our blog at www.sunriseboxes.com, we thought an interactive video could show you the two piece setup boxes in action. Made with turned edge manufacturing, these rigid setup boxes use provided artwork from Starkey and soft touch lamination to display and protect a new line of hearing aid technology. Compatible with Apple products, the new product needed to go into an equally compelling packaging solution. Our favorite feature on this box is the development and installation of a rigid PVC window. Different from any packaging window you will see in retail outlets, this thermoformed window is created specifically for this application. It is slightly formed into a tray in order to lie flush with the top surface of the box. The plastic material that is used is also a thick material that protects the product from tampering and other external factors.
This limited edition box for the Barcelona Home Match Jersey adds elegance and value to an otherwise ordinary item. As well know, limited edition products for sports organization can yield high value due to authenticity and the specialized nature of the product. The high end box shown here was created as a student project, and was meant to transmit the values of the sports club while getting fans excited for the following season. We found this packaging solution on Packaging of the World and had to share how even a simply constructed rigid setup box can be designed to strategically add value to any product. The use of open space in the design and high quality materials exude a finished, professional product.
We found this packaging solution on thedieline.com and just had to share! We love the concept of taking a durable rigid box and designing it to look like a completely different thing. This custom cigar-style box takes advantage of the printing capabilities that accompany turned edge manufacturing. Designed by Think Packaging, this rigid box holds a variety of new Beck’s beers and looks like a boombox! The new range of Beck’s beers was released New Zealand and uses this design to show how a variety of musical genres has influenced the exclusive set.
The rigid box shown below is a variation of a classic cigar-style box with a small addition that makes a big difference. Notice how there are two panels extending from the main tray instead of the standard one. This is simply an elongation of the rigid flat that wraps around the box tray that sits flat open. This creates an extra cover to shield the contents of the box. Not only does this serve a functional purpose, but it allows the designer extra space for branding and design. Surface real estate for packaging can be used up in a flash, so more space to extend your design and mission statement is a valuable asset. This box was used as a part of a promotional marketing campaign. Exuding class and sophistication, this turned edge cigar style box with custom design and silver foil stamp adds value to your marketing repertoire.
As a custom packaging solutions provider, converter, and manufacturer, we are privileged to be able to see first hand exactly where our demand is and where our niche fits into the needs of our customers. What we have noticed is the immense growth that the rigid and turned edge products have seen within just the last few years. Whether our clients need packaging for retail items, large size demonstration kits, or even small promotional pieces, turned edge packaging solutions offer customizable and dependable options for our long time and new clients to choose from. Shown above are three examples of the many rigid items that we are capable of making here at Sunrise Packaging. First we have a three ring binder made for a company packaging a recipe cookbook, then we have a presentation box for Snap-On tools displaying their newest product line. And finally we have an interesting take on our promotional product, the Flashpad™. This rigid flat has custom die cut foam adhered to the inside creating the look of a small hard cover box, yet housing important sample products for our client to distribute. Contact Sunrise Packaging to see how in-house manufacturing and rigid packaging solutions can add value to your products and services. Brand representation and visibility plays such a large role in successful business- don’t let the opportunity pass you by!