Jazzing up your company catalog isn’t a quick process. It takes a lot of thought, opinion polling, and research to try and get it right. Here are a few tips in creating an effective catalog.
1.The first tip is to not try and jam everything into a few pages to be cost effective. This will overwhelm your customer and will likely leave the pictures too small. Instead try weaving white space effectively into your design. This is especially true for photos that you want to draw the customer’s attention.
2. Another way to create an effective catalog is to create consistency from page to page. A layout that your customer finds easy to navigate will certainly help this process.
3. Finally, ensure that the color scheme is in sync with the color scheme of the company. This means company cards, website, etc. This should be a continued branding effort. Therefore it should be a continuation of what the company looks like not a deviance from it.
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Graphic design is one way that can really make packaging for your products stand out from the competition. It makes your packaging eye-appealing, thought provoking, creates brand identity, and can allow the consumer to focus on the product for a longer period of time. Effective packaging draws the consumer in while displaying the information about the product. This can be done with the tools of illustration, color, typography, the types of packaging materials used, as well as the form of packaging.
Especially when the market is doing poorly, it is important to be a step ahead of the competition and differentiate yourself by having creative packaging. You want to be the first to catch the consumer’s attention and have your product stand out on the shelf. If this is done effectively, you could increase your customer base and boost your sales. DzineBlog displayed many creative packaging designs to help give you inspiration:
Customized and creative packaging can help your product stand out from the competition. If you would like help creating your own custom packaging, contact one of our Design Experts.