Imagine a brand new customer walking down the aisle of a typical retail store, this potential customer has never purchased your product before and just wants to get in and out. A quick glance of the shelves and in a split second picks up the product next yours and walks away.
It is in this split second that customers either choose your product – or they don’t. As choices increase and it becomes harder to be competitive, packaging is one way to catch the eyes of potential customers and increase sales.
Who wouldn’t want to increase sales? The great thing about creating attractive packaging is you can do it with out busting the bank. Simple and efficient is all you need.
Take the less is more approach. When designing packaging you want to create a unique package that will grab the customers’ attention, not suffocate them. To do this, create packaging with sleek lines and cohesiveness.
One way to give your packaging a professional look is to use the turned edge technique. Turned Edge is a sturdy construction that produces an extremely durable, finished product. Take a look at this YouTube video to better understand how turned-edge covers are made.
Choose a color palette and stick with it. To pick the color palette that will best represent your product, know your audience and what colors appeal to them the most. Then use those colors with the colors that represent your company to make packaging relatable to the customer.
Another way to create eye-catching packaging is through, giving back to charitable causes. Consumers are more willing to buy products from companies that are interested in the same issues as they are. In fact, sales can increase upwards between 14 to 18 pct when companies use their packaging to support a special cause.
Along with the issue of cause packaging, be sure your company is staying in tune with hot button issues regarding packaging. For instance Going Green, reducing packaging waste, the economy, ease of use and convenience, to name a few. When customers can see you’re aware of what’s going on in the world, they are more drawn to your product.
It truly is all about a split second decisions when trying to reach customers. Packaging can help you make your brand the one that stands out; the one that is taken off the shelf; the one that is purchased; the one that makes money.