Casino Gift Packaging Ideas for Millennials

As any professional can tell you, a large part of marketing is generational. Strategies that work for baby boomers don't resonate with Gen X. And then millenials have completely different ideas from Gen X, and Gen Z is already rocking the boat before graduating. And for businesses like casinos, who have casino gift packages and robust campaigns, it gets a little tricky. 

Baby boomers make up the core of the casino mainstay demographic. But as this group ages out of the casino experience, it's necessary to start seeding younger generations. Millennials make up the most dynamic age group, as they come into prime earning and spending years. Anderson DD gives this comparison when it comes to how casinos need to reconsider their marketing strategies: 

  • Boomers and Gen Xer’s tend to spend 80% of their casino money on gaming, and 20% on food and entertainment
  • Millennials will be more likely to spend 30% on gaming and 70% on food, entertainment and non-gaming services
  • Unlike the “individualistic” Boomers and Gen Xer’s, are very social and group-oriented

With these things in mind, it's going to be very necessary for casinos to rethink and reinvest in keeping the attention of this generation.  The good news is that they can start by looking at their high roller packaging and rewards in terms of casino gift packaging.

Why Casino Gift Packaging Matters

Millennials crave customization and a personalized experience that shareable via Instagram and social platforms. Casinos already do great work with this via loyalty cards and other measures. But level up by creating a unique experience for casino patrons. 

Creating unique gift packaging for your loyalty cards creates something that is, on face value, instantly Instagrammable.  Casino gifts could include poker chips, USB drives, commemorative coins, the sky's the limit. Whatever you want to tie into a marketing strategy, it's possible. But beyond that, these die cut folders (example to the side) present a huge opportunity for casinos to connect with customers. 

Using casino gift packaging will help you target millennials by keeping your messaging short and concise, and allows for user generated content (photos and posts) to drive strategies. It also helps you craft a customized experience by creating more alternatives to their experience, allowing them to feel like they're driving. These opportunities might seem subtle on the surface, but fleshed out with a rounded campaign can lead to big gains. 

Design Your Casino Gift Packaging 

Contact Sunrise today to learn more about these die-cut turned edge folders... Or just ask about the casino packaging. We know what you mean!

Casino Packaging for High Rollers

Some rules of marketing apply to all sectors, but when it comes to niche industries, like casinos, the rules are different. While a health organization has no problem promoting health, casinos typically don’t  promote excessive gambling. It leads to creative angles that tap into different areas of the subconscious. One area in which this is evident is in casino packaging options. 

The goal of any casino is to bring in players. It’s no coincidence that many casinos use magnetic cards to run… Well, everything. These cards make it easy to move around the space, from checking in to rooms to paying for meals to gambling. They also enable casinos to know exactly where you are and what you’re spending. Casinos are pros when it comes to using data to inform marketing decisions. And if you’re a major spender or high roller, there’s an incentive to keep you on the premises. And to get you to return ASAP.

Casino Packaging for High Rollerscasino packaging

From those handy magnetic cards and other resources, casinos know a lot about their clientele: 

  • Visit frequency
  • Room and meal preferences
  • Gaming and entertainment habits
  • Betting amounts
  • Stores you visit and items you buy

And that’s the tip of the iceberg. Savvy casinos are using this mountain of data to market to their desired client base to draw them in for special events, offers and more. It’s about meeting their needs before they know they need or want something. 

In the image to the right, the project we completed for Harrah’s Reno Hotel plays on a few marketing tropes specific to casino packaging. To engage high rollers and provide them with something unique, we created personalized packaging to hold limited edition poker chips. These custom pads utilize luxury packaging detailing. They flip open, evoking an exciting hardcover story book, revealing a present designed to appeal to high rollers. Casino packaging like this can be customized with die cuts to hold loyalty or membership cards, keys, poker chips, or other souvenirs. 

Branded with your organization’s colors and logos, this style of customized packaging is designed to enhance the customer experience. 

The Best Investment Is In Your Customers

All industries want to keep and retain their customers. But for casinos, the payoff from customer loyalty is what drives the bottom line. Finding ways to please and delight them–and create incentives that keep them coming back–is the best way to earn their loyalty.

Contact Sunrise today to learn more about designing effective casino packaging!