CBD Boxes for Marketing

Just two short years ago, the global cannabidiol market was valued at over $4 billion dollars. With Grand View Research predicting an annual growth rate of 22% by 2025, it might be an understatement to say that the marketing is booming. With the demand for CBD simultaneously the largest it's ever been and growing, producers need CBD boxes to store these products in, right?

And that's where we come in. 

As more and more regions approve cannabidiol infused products, adoption and utilization will grow. We're excited to provide "Made in the USA" packaging for CBD, keeping these products as close to home as possible in every way. 

Designing CBD Boxes

Depending on when you grew up, the depiction of marijuana and marijuana-adjacent products might have a certain tinge to them. Classic movie and TV depictions usually include a giant, black light-lit pot leaf. Heavy colors, patchouli, and more tend to cloud of perception of these kinds of products. It's the job of CBD producers to help modernize those depictions, and our job to enhance their new brand standards. 

Looking at this recent project we created for Kaiser Day, it demolishes those old depictions. Their boxes are light and clean, utilizing a simple silver foil stamp for decoration. We love the simplicity of these CBD boxes. Not to mention the custom insert protection products and ensuring a picture-perfect delivery, and the modernized plant stylization inside the closing flap as well. 

An Industrial Facelift

As CBD and cannabidiols become more common and acceptable, a change in perception is bound to happen. We're excited to partner with organizations like this who are leading the charge in modernizing and helping to reshape those perceptions. If you are a CBD producer, we'd love to check out your brand and partner on CBD packaging options. Get in touch with our sales team today!

Growth Strategies for CBD Packaging

Cannabidiol, or CBD, is one of the most popular wellness products to emerge in the last few years. With revenue in the billions--and no sign of slowing--it's not an understatement to say the market is hot.  And with a hot market comes an influx of products and grades of CBD packaging. 

One of the major difficulties every brand faces is how to stand apart in a market. It's even harder with an increasingly-saturated market. As scientific evidence mounts in support of CBD oil, it's more important than ever for a product to find its footing, its audience and its packaging appeal.

Why CBD Packaging Matters

Brand differentiation is key to gaining a foothold in the CBD market. And one of the most effective ways to do that is to have unique packaging. Depending on how your business operates - storefront, mail order or otherwise - there's a benefit to investing in quality boxes for your CBD products. 

The obvious reason is to protect your products during shipping and transportation in general. Most CBD also benefits from cool, dark spaces, and Sunrise can craft custom foam inserts for this reason. But there's the shelf appeal to packaging, and that extends far from the classic shopping trip. With the popularity of unboxings on Instagram and TikTok, video reviews through Reels and YouTube, the visibility of a product has never been higher. Ensuring that your customers (or influencers) have an experience to share is the best use of your marketing dollars. 

Growing Quality Content

Content creation is another hot part of any marketing strategy. Marketing teams can do this, naturally. But leveraging user generated content is even better. When customers are excited by a product and want to share it, it's definitely a bonus. Crafting experiences that customers want to share starts with crafting unique packaging.

Talk to us more about your ideas for experiential marketing through packaging. Contact our team today!