Why Businesses use Google+ Pages

 

Google+ Pages, similar to the old fashioned Yellow Pages, allows businesses to connect with customers on a interactive level. While many businesses manage a number of social media outlets, why should they add Google+ Pages to the list?

The biggest reason businesses use Google+ Pages is because of the connections it provides. Each month, over 1 billion people use Google’s search engine. Google+ Pages show up in search results. “Direct Connect” allows users to type a “+” in front of the company’s name and they will be directly connected to the company’s Google+ Page. People who have a personal Google+ account can “+1” your company and be able to read every post and also talk with your employees face-to-face. All these connections result in better social search rankings. Sales is another connection that Google+ excels at. When someone +1 your page it opens up a lot of opportunities. This direct action allows you to have a direct response.

The features Google+ has also is a big enough reason for a business to jump on the bandwagon. “Hangouts” allows your team to work on shared files in Google Docs from remote locations. These “hangouts” can also be used for communication of ideas and notes. Your suggestions within these discussions can also be commented on by your customers.

Google+ Pages are a great way to build SEO, connect with your customers, and provides features to help enhance your business team.

Marketing Via YouTube

YouTube was developed by Chad Hurley, Steve Chen, and Jawed Karim in 2005. Since then it has become the second largest search engine behind Google. YouTube offers an array of different things, from music videos and commercials, to even the keyboard cat, YouTube has something for everyone. But did you know that YouTube is a helpful marketing tool? It is not obvious why a video sharing site would benefit businesses through marketing, but in fact marketers can utilize YouTube to distribute content and messages to consumers, hoping to inform or attract them to a product or service.

YouTube is a great way to give a business a presence online. Social media outlets like Facebook and Twitter are a available to create a presence online, but why not expand that by using YouTube and allowing users to literally see information. One of the great benefits of YouTube is that its free, meaning it won’t hurt a business to try it out.

Here are 5 other benefits YouTube offers for marketing purposes:

1. YouTube never sleeps: A user is able to access YouTube at anytime, which means a marketing message will always be available for people to see.

2. Watching vs. reading: We have grown into a technologically advanced society as technology seems to change every time we blink. We have now become conditioned to use our eyes more. We tend to rather watch something than read something.

3. High traffic: Millions upon millions of people visit YouTube daily. These people become potential viewers fora marketing message you may have. Since traffic is so high for the site as a whole, potential traffic for a particular video increases.

4. Personality: Some companies have no personality or you can’t put a face to a name. YouTube allows to give a business a face and lets users know that it has a soul. It shows that there is a personality behind the company profile and allows users a chance to really get to know who you are and what you do.

5. Versatility: YouTube is a very versatile tool for marketing. There are many possibilities of uses and it allows for creativity to surface. YouTube can be used to demonstrate a product, create brand awareness, or promote something new. There is no limit to what a company can do using YouTube for marketing.

YouTube has grown into a popular site that is no longer just a video sharing outlet, but a search engine as well. It is also a place for marketers to be creative, allowing a company to come alive.

Sunrise Packaging has just debuted on YouTube. Check out our video!

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