The Future of Medical Device Packaging

New Research is Forecasting the State of Medical Device Packaging Through 2020

 

According to a press release from PR Newswire, the custom medical packaging industry is set to grow. In 2014, medical devices packaging accrued $21.64 Billion. By 2020, analysts are projecting it will rise to an industry total of $30.5 Billion.

Key=Surgical-medical-sales-KitWhile markets typically grow, this particular report spells relief for presentation packaging companies. Why? Because the medical industry was set to cut back on its packaging budget in order to favor R&D funding. While this is also important, one can’t really sacrifice quality when it comes to medical packaging and custom medical kits. With so many precise components and specific instructions, custom medical kits need to be as organized and clear as possible.

More than just an aesthetic, industry standards require medical devices packaging to to meet certain compliances. Tamper-proof or child-resistant. Coupling a high-end presentation kit with custom thermoformed trays and compartments, for example, is one way to fulfill these requirements. And the room for innovation keeps growing, perhaps adding to the growth factor.

Key Surgical medical device packaging Open

Compliance packaging is vital to the medical industry. It doesn’t just apply to custom medical sales kits, but to medication as well. Pharmacy Times draws attention to a study that suggests a large portion of patients are not taking their medication as prescribed, which will most likely cause an increased desire for clarity for compliance packaging.

You may wonder what compliance packaging for medications has to do with medical packaging and custom medical kits, but those worlds may be colliding faster than you think. An anti-overdose drug will be stepping up production to combat the rise in drug overdoses, and may soon be carried by first responders in various forms for administering. Specialized delivery will require new devices, and thus specialized packaging. New devices and custom medical kits will give the respective industries a rise; a fortunate side effect of an unfortunate problem.


Key Surgical diecut Foam inserts_medical sales kit_medical device packagingThat’s one of the double-edges of the medical industry. Growth might be good for the industry as a whole–the medical device packaging industry–but sometimes it is at the behest of a sad statistic. Undeniable, however, is the need for high-end presentation boxes, medical sales kits, and proper medical device packaging that will meet these high standards, be functional, and present the products clearly and accurately.

 

 

As always, Sunrise Packaging is committed to delivering custom medical sales kits and launch kit boxes that fit the needs of any product or project.

The Unboxing Phenomenon

We live in a world where being a “YouTube Celebrity” is a thing. Actual people, making a living from ad revenue generated by viral video views. According to Vogue, 24-year-old PewDiePie–the biggest YT celeb of them all–cleared $4 million from attracting viewers. Yeah.

 

So what are these personalities doing in these videos? Humorous lists, makeup tips, and reviews seem to round out the rundown, but there’s also this thing called an unboxing.

 

What is an Unboxing Exactly?

Oh, it’s exactly what you think it is.

 

It’s opening a boxed product (or products) for the first time and sharing its contents with viewers. Why? Well, it ends up being kind of a mash-up of a product review and that Christmas morning thrill of opening something new. That firsthand reaction giving a sense of honesty and transparency.

unboxing a product, presentation packaging

Image: PCMag.com

While YouTube celebrities are gaining from this trend, many “minor league” YouTubers are jumping on the bandwagon. Click the magnifying glass and search “unboxing” and you’ll see what I mean. Whether it’s a push for viral video stardom or an honest passion for sharing, the results are the same. If custom packaging is the first draw at retail, unboxing is undoubtedly the second. Buyers who feel a sense of regret from passing up a product might end up searching for the product online. If there’s a video of someone opening it available, this will get them even closer to the product before having to make the purchase.

 

In the realm of custom packaging design, you can take this one of two ways. One, model your custom box in such a way that the product is more visible, or adjust the graphics so what’s inside is more obvious. This could include using digital offset printing to include an image of the product along with a description, or utilizing clear thermoformed packaging–clamshells, blister packs, etc. A stronger retail-ready box might make it so your buyer doesn’t have to go to YouTube.

 

On the other hand, you might want to play up this angle. Maybe you want your custom box unboxed! If there’s one element that’s clearly the star of these unboxing events, it’s the packaging. That first moment of the video when you see the custom box with its turned edges intact, its tuck tabs still tucked, that’s when it’s the most appealing, isn’t it? There’s really something about a box that hasn’t been opened yet. All the potential it holds. The mystery! The suspense! Isn’t that what really drives people to these unboxing videos? That curiosity of what happens when the box opens?

 

So if your product starts with a rigid two-piece setup box, or a full wraparound box made of chipboard, maybe you want to court a YouTube unboxing.

Fulfillment

And if it doesn’t? Maybe it should. CNN reports that unboxing videos on YouTube have increased by a whopping 871% since 2010. And if the views are any indication of popularity, that’s some potential free advertising.

 

Start with Presentation Packaging that Accents the Product Inside.

 

Custom box design is an important part of the retail step, and with the evolution of YouTube, it’s become an even more prominent step than ever before. Even if an unboxing isn’t what you’re going for, it’s probably a good idea to keep in mind what draws people to the videos. That passion for what’s inside starts with what’s on the outside. As you might’ve guessed; even with how new the unboxing trend is, it’s still based in Marketing 101. Impressive packaging draws crowds.

5 Cool Features for a Standout Custom Game Box


 

Central City custom game box design, turned edges, offset printing, and glossy lamination

Central City Box Art

I can safely say that board games are the name of the, well, game around my homestead lately. My roommate and I have been spending our spare time discussing everything from hit points to game mechanics to hypothetical company names. Maybe it’s that Gen Con is just around the corner, or that an old friend of mine just launched a Kickstarter campaign for his custom game due out next year, but something is definitely in the air.

 

 

 

The indie custom game scene appears to be at its peak, and I’m absorbed with all the aspects. As much as I’m a geek about story and characters, I’m also a geek about the design side. The game board intrigues me, sure, but I’m what you’d call a custom game box enthusiast too. Between graphics, blurbs, and logos, I love to judge the proverbial book by its cover.

 

Last week, I found myself at a game shop. Surprise surprise. As I made my way up and down the aisles, I tried to keep track of what caught my eye. It wasn’t necessarily the graphics. I mean, sure, a splash of color or a cool character rendering couldn’t hurt your custom game, but what really drew me in was the packaging. An interesting shape or texture. Features.

 

Which of course got me thinking. So if you’re a game designer about to box up your hot new board game, then you may want to consider these…

 

Cool Custom Game Box Features

Handle It

custom handle box

Handle boxes make a great presentation for press kits, but they can also add a little flare to your custom game. A game box that looks like a briefcase or a treasure chest could certainly benefit from this little element. Plus, handles are just plain handy. They make your game easier to transport. Keep your meeples upright, peoples!

 

Magnetic Personality

cigar style magnet box for custom game design

Who doesn’t love magnets? Think about the last time you got a box or a device with a magnet. Now think how much time you spent playing with said magnet. It’s like a game within a game! Okay, maybe I’m just easily entertained, but magnets do add an extra level of security. The smooth snap enclosure also increases the value of your game by leaps and bounds.

 

Sleeves FTW!

example of a heat-sealed sleeve with turned edge printing and lamination

How many times have you had a board game that you loved but lost the rules? Or some other important paper element–a card, or a booklet perhaps? What if you included a sleeve in your custom game. It could safely hold rules, cards, maybe even a custom DVD to go along with your game. You could even utilize the sleeve to create a little window into your game box, another cool design feature!

 

Hold Out for the Fold Out

die-cut custom game board with turned edges and glossy lamination

You might think this idea is bonkers, but I think it’s the next revolution in game design. Folding game boards are pretty standard, but what if your custom game box became your board game! Yeah, I said it! Using buttons, magnets, tuck tabs, it wouldn’t be a stretch for the box could transform into a gameboard. Major cool factor in my book.

 

Notch Your Usual Box

example of custom packaging with thumb notches

Thumb notches, thumb notches, thumb notches. You gotta have the thumb notches, especially when it comes to custom game design. This is true for any box really. This handy little design feature makes your game infinitely easier to open. What’s the point of having thermoformed compartments for all your individual pieces if you’re just going to shake everything loose trying to get the box open. Cards all scattered, meeples everywhere like a mini hurricane hit. A little thumb notch goes a long way.

 

It can be tricky to stand out in any market, but with custom game design on the rise, the market is about to get even bigger. No matter what game box feature you go with, always remember to stand out, make a splash, and blow your audience away!

Custom Packaging Spotlight: Ramble FX Twin Bender Setup Box

Minnesota’s own Ramble FX knows that an elegant piece of equipment like their Twin Bender fuzz pedal needs elegant custom packaging. The custom box we crafted for them definitely fits the bill. It truly puts the custom in customized.

 

custom two piece rigid setup box by sunrise packaging for ramble fx, turned edge, soft touch laminate tray with diecut foam insert

 

This luxurious custom package is a very unique combination of elements. The Ramble FX box is a rigid 2-piece setup box which means it has a strong, durable construction of sturdy chipboard that almost completely telescopes shut. A sliver of the bottom tray remains. This design is as functional as it is visual; the flash of red compliments the box while also providing a handhold for ease of opening. A custom package should always consider having this element or thumb notches for a smoother user interface.

 

The top or outer layer of this custom packaging sports the impressive Ramble FX logo, brought to life with crisp graphics and protected with a soft-touch lamination. This soft-touch feature ratchets down the glare as well as giving the packaging a high-end feel. When you have your hands on the Twin Bender custom box, you know it’s a fine piece of hardware before you even open it.

 

The bottom tray has it’s own unique glossy lamination, giving the red a glow while also giving the bottom a smooth, clean texture. The lower tray is fit with a foam insert, die-cut precisely for the pedal and matching the colors of the rest of the packaging. The devil is in the details, as they say.

 

Ramble FX Twin Bender custom packaging. turned-edge box design, rigid two-piece setup box, offset printing, glossy lamination, soft touch lamination, diecut foam insert

 

The Ramble FX custom box has a highly-impactful presence, garnering an appreciation from the buyer that is opening their purchase for the first time, or the onlooker that may be in the market for a fuzz pedal. Truly impressive, unique, and personalized for a standout look. A beautiful frame for a masterpiece of musical equipment, and a testament to the added value of custom packaging.

 

As always, it was a pleasure to contribute to this truly artful custom packaging presentation.

Full Service Flash Drive Packaging


If you follow this blog with any consistency, you probably know how awesome the FlashPad™ is. If you don’t, here’s a brief reminder why it is the top tier of custom flash drive packaging.

 

The FlashPad is a turned-edge hardcover binding that, when affixed with a die-cut foam insert, essentially becomes a book. This “book” in turn can hold a flash drive, pen, or any other like materials. The near-endless customization options and sharp presentation make these pads a memorable packaging choice. Not everybody opens up an email…but everyone opens up a FlashPad.

But you might not realize how convenient it is to get your FlashPad from SunPack into your client’s hands. We’re practically a one-stop shop. Sure we make custom flash drive packaging, but we’re also a custom corrugated box and thermoforming facility–which means we can do so much more for you.

 

It’s Truly Full Service Flash Drive Packaging.

 

Let’s run through it, shall we?

 

Make and Modelcustom usb drives for flashpad flash drive packaging

You’ve decided you want to make a splash with the FlashPad. You’ve seen the statistics,and you know flash drive packaging will do the trick. So where do you begin? Well, technically you can start with the flash drive itself. These aren’t your father’s custom flash drives. You want one that’s dinosaur-shaped? You got it. Sunpack can get you the drive of your dreams. Consider it done.

 

 

Lock and Load

Let’s not forget why you’re going with flash drive packaging here. You’re going for all the great features a USB drive offers. Most important of all, the freedom that comes with massive storage space. With a flash drive, you can add that extra video. You can put the whole manuscript and the sequel. You can include all the photos you want. And guess what? We can load them up for you. You don’t have time to plug-and-load a hundred flash drives with all your e-materials. Let us handle that.

 

Dress it Up

FlashPad, custom flash drive packaging from sunrise packagingHave you ever heard the phrase “Dress for the job you want, not the job you have?” That’s the FlashPad in a nutshell. It’s peacocking. It’s utilizing something unique to make a lasting impression on your potential client/publisher/producer/whatever. If you’re an independent businessperson, just a startup, this is your chance to send a message of professionalism. So choose your design well. Make the FlashPad look like your book, or give it the crisp, clean logo treatment to really brand yourself. In any case, we have you covered. With offset printing, turned edges, foil stamping and embossing, you know your custom flash drive packaging will look the way you want it.

 

Seal the Deal

When your flash drive packaging is looking dapper, the next step is to make sure it’s protected. Secure. That’s we we’ll shrinkwrap it for your. Fresh off the line, will make sure those colors stay sharp, those smudges stay off, and those prying eyes keep out until it reaches your recipient.

 

Special Delivery

And speaking of recipients, we can even take care of that too. Our corrugated packaging facility can create a custom mailer that perfectly fits your flash drive packaging. You can even customize that too. Add your logo or your office address. Heck, we can even seal it up and mail it for you.
What did you think I meant by Full Service Flash Drive Packaging. Just one of the awesome things we’re doing at Sunrise Packaging these days.


 

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The SunPack Social Media Family

Social media presence is like luxury packaging.

 

It needs to be brilliant and sharp. It needs to have a name on it, and preferably some contact info. It needs to be impactful. Relevant. Modern, and kept up-to-date. It needs to jump out at its audience. Catch eyes, turn heads. And it needs to do all of that on the fly.

Business lives online, and Sunrise Packaging is no exception. So please allow us at Sunpack to show you our “digital packaging” as we run through the heavy hitters of social media and how we use them to stay fresh, trendy, and always connected.


 

Symbol_Linkedin_Sunrise Packaging custom packaging social media


Linkedin

If the social media outlets were a group of friends, Linkedin would be the guy that always wears a suit. Clean and network-driven, Linkedin has proved it has staying power in the social media world, being both a more professional Facebook and an online resume.

 

Sunpack on Linkedin

See the friendly faces that drive the custom packaging machine and keep us in your career Rolodex.


 

official-youtube-logo sunrise packaging social media custom packaging


YouTube

Talk about an underdog story. What started as a hub for funny cat videos has become the  cornerstone of social media marketing. Now that “going viral” and “Internet Celebrity”  are officially in our lexicon, it is hard to remember a world without YouTube.
Sunpack on Youtube

Check out cool videos! Everything from tooling processes to sneak peak product reveals.


 

pinterest_logo_full sunrise packaging social media on pinterest custom luxury packaging


Pinterest

Who doesn’t love Pinterest, right? The scrapbook of Internet! The Online Idea Board! “Pinning” is probably the quickest form of social media out there today, giving folks the ability to grab anything and put it on their digital to-do list, sharing great ideas and lifehacks with friends and followers.

 

Sunpack on Pinterest

Keep up with our products, of course, but also see what we think is cool in the world of luxury packaging. Clever ideas are our precious gems–and we’re always ready to polish!


Facebook_logo


Facebook

Well, if it isn’t Ol’ Blue Eyes himself. The original and still the king of the social media palace. Zuckerberg’s social experiment has soared to heights he didn’t even know existed. The best place for posting anything and everything. Everybody’s on Facebook. You know it’s true.

 

Sunpack on Facebook

What don’t we post on Facebook? New blogs, promotions, product reveals and more!


Googleplus


Google+

Still hanging in there. While it may not have made the sonic boom it intended, Google+ still benefits from a smooth interface and quick turnaround. Sort of a mashup of Facebook and Linkedin, but benefitting from all the best assets of its social media predecessors.

 

Sunpack on Google+

Google loves businesses. Look there for all our in-depth industry coverage, plus our regular announcements.


twitter-icon, social media page for sunrise packaging, custom packaging, luxury box design


Twitter

The neighbor kid that started hanging around Facebook in Junior High. While it seemed like Twitter was just a scaled back version of the Face-phenomenon, it famously gave us the #hashtag and has since become a place where writers, designers, musicians, and other creatives show off their wares.

 

Sunpack on Twitter

Well, if it’s for creatives, you know we’re there. Follow along!


StumbleUpon-icon, social media page for sunrise packaging, your custom box expert


StumbleUpon

The new kid on the block, more or less. StumbleUpon is like Pinterest without all the frills. Tailored to your specific needs (much like custom packaging!) this social media outlet shows you websites, graphics, and any other cool Internet curios that you might not know about.

 

Sunpack on StumbleUpon

A hub for all our blogs, conveniently organized by category. Plus anything else that strikes our fancy on this clever little site.

Know any other great social media spots we haven’t listed? We welcome a heads up!

Customized Incentive Games: Bored to Board in 5 Steps

Jungle Safari customized incentive game

Customized incentive games are a great way to boost sales at the same time as boosting morale. Why? Because they’re fun. Incentive games are so well received because employees because they’re competitive. They can also take the place of a raise or bonus that just isn’t in the budget. But just like with any game, customized incentive games have rules. Not just for the player, but for the game-maker as well.

 

It’s Called Gamification.

 

And it means using elements of game development to promote an increase in productivity. It’s taught in business classes and preached about in textbooks. It’s not just a fun thing to talk about in the breakroom. It’s a trusted motivational tool.

 

How Can Customized Incentive Games Help?

 

There are many different variations of incentive games, but customized incentive games set the gold standard. Anyone can tape a twenty over the water cooler and say most sales wins, but what about tomorrow? And the next day? Seems like that would get expensive. And what happens when you don’t put up the bill one day? Chills. But a creative boss can do better (and probably save a little dough along the way) by creating a unique game experience with a board game that is tailor fit to your business. Many companies use custom board games for corporate retreats, team-building activities, meeting a sales goal, or even as a holiday bonus. Later we can get into ideas for customized incentive games, but for now, let’s talk about the universal rules for business owners considering customized incentive games.

 

Personal

This should be an obvious element of customized incentive games. Customized means personalized. A game that is made specifically for your business or trade. Let’s look at the Monopoly model. A standard chipboard game board with a border of squares where players need to progress. If you owned a restaurant, you wouldn’t fill the squares with goals like Be Positive or Promote Synergy. You would want something like Sell 5 Desserts in One Shift, or Sell 3 Bottles of Wine. Be specific. A good game shouldn’t have wiggle room. And while we’re being personal, consider adding some inside jokes or an experience unique to your business.

 

Attainable

Nobody likes an unfair game. Customized incentive games are no exception. Incentives are always pretty tensile. Some employees are content with their performance and don’t want to be pushed.  But a game that’s fun is contagious. Competition is contagious. Know what isn’t contagious? An impossible goal. No server is going to sell 20 bottles of wine in one night, or 20 cars in a day. A game like that is over before it even begins.

 

Interactive

Another problem with taping a twenty over the water cooler? There’s nothing to do. Except your job, of course. But how’s that incentivizing? It’s important to get up out of your chair, especially in an office setting. Even the smallest excuse to be less sedentary is a win. If you’re a CEO of a chain, consider sending a customized incentive game to every branch of your business. Something that can be set up at the front of the office. After a few people get up to move that piece, everyone will want the chance.

Custom Game Boards and customized incentive games with turned edge chipboard for business or  home entertainment.

Attractive

Just like any game at a retail store, the package needs to sell. Your employees won’t be sold on a piece of paper tacked to the wall. That’s about as memorable as a staff meeting. Use the opportunities of a customized incentive game to really wow your staff. A durable chipboard game with turned edge printing gives the game a real feel. Like they’re playing a real game. Playing to win.

 

Payable

Which brings me to the biggest rule: the payout. Maybe it’s money. Maybe it’s a free night’s stay at a hotel. Heck, maybe it’s a pair of socks. Whatever the payout is, make sure you can actually pay it out. You customized incentive game is only as good as your word. And if you promise winnings that can’t be paid, you lose the trust of your employees. You get one shot. If your incentive game doesn’t deliver on its promise, nobody will play again.

 

Experts estimate that 70% of the world’s top performing businesses use gamification to boost their sales. It is a proven method for improving productivity. And it isn’t just for employees. Elements of gamification can be geared towards consumers as well.

Product Launch Kits and Why You Need One

Product launch kits are like battering rams for new business owners. These customized kits don’t just put a foot in the door–they kick it in and take a stand! For a variety of reasons, launch kits can put your product at the top of the charts when it comes to retail.

 

What are Product Launch Kits Exactly?

 

Fair question. For packing such a powerful punch, one might think a product launch kit is some sort of secret weapon. A specific tool, like a wrench. In actuality, a launch kit’s real power relies on its ability to be customized. Adaptable. A launch kit can be tailor fit to any consumer or company.

 

Physically, product launch kits are customized corrugated boxes, typically with an E-Flute wall structure for emphasizing graphics and logos. An appealing, attractive box that can store and support a new product, as well as any informational materials that come along with it. Keeping those elements in mind, the options for a final launch Kit are nearly limitless.

 

Under Armour E-Flute product launch kit for marketing

 

Where to Start

 

When trying to decide on the right product launch kit, it’s important to consider where your product is at in the marketing/retail process. Is your product fresh and new, barely out of the prototype stages? Is your product an established tool or concept that has seen plenty of shelf time? Is your product practical, or is it for pleasure? Or entertainment? Is your product trying to reach a typical shopper? Or is it specialized to a particular industry, like medical equipment?

 

For products fresh out of the gate, product launch kits are invaluable. There’s no substitute for getting your product into the right hands. Tactile contact is still one of the biggest advertising tenets. When you get your hands on a wrench, you know what it does, right? This isn’t always true with a brand new invention or product, which is where a launch kit comes in. It can answer questions, show diagrams, all while keeping your product in a potential buyer’s hands. Product launch kits can even be made to look like actual retail packaging to give a store a peek at what your product might look like on their shelves.

 

But maybe your product has been around the block. Maybe your product isn’t even a product. Perhaps it’s a new idea for a non-profit organization, or a new promotion from a timeless sports team. In which case, your product launch kit might be more of a relaunch kit. This is also an effective tool, breathing a second wind into a classic model. Maybe your custom launch kit could be more subtle in its design, opting for a glossy laminate with a stark logo instead of informative blurbs and splashes of color.

Custom presentation packaging product launch kits for Minnesota Vikings

Customization is King

 

No matter which stage in the spectrum your product–or property–is at, the best part of a product launch kit is its ability to be loaded with SWAG. When fit with a die-cut foam insert, or thermoformed tray, a launch kit can store not only the actual product, but related materials, flash drives, and any other relevant promotional materials. If you’re a gym, maybe you want to include a water bottle with your logo, or a personalized sweatband. With a custom foam insert, a launch kit can house just about any giveaway goodie. These promotional items will add value and also increase notoriety.

 

custom presentation packaging, Custom cigar stle box, custom packaging, foil stamping, sbs trays

 

Bottom Line? In today’s market, it will be difficult to make a splash without some sort of custom product launch kit. The days of pamphlets and firm handshakes are over. With so many products and innovations, don’t you think your business card should be a little more three-dimensional?

 

 

Luxury Packaging Convention 2015 is Coming

Luxury Packaging Enthusiasts Unite!

 

Looking for a convention to call your own? Then pack your bags for London.

 

High-end custom packaging is a big deal. Not just in Minnesota, but around the world. It’s so big, in fact, it takes one of the world’s largest cities to do it justice.

 

This September, the Luxury Packaging Convention 2015 is coming to Olympia. This is one of London’s most famous venues. The convention will be comprising both the West and Central Halls. Boasting 4000 industry heavy hitters, the LPC promises to be one of the biggest expos of custom printed package vendors of all time. It’s basically the San Diego Comic Con of custom packaging.

Make a Splash

 

Personalized packaging is not just for gift card boxes. It has grown to be a staple of branding and marketing. From small startups to the big dogs of business, quality printed graphics adorning your materials is as important to having a phone number. So whether you’re a customized packaging aficionado or just a marketing guru trying to stay ahead of trends, the 2-day convention might be the  perfect place to bask in the glory of high-quality box art. Plus, drumming up some professional connections never hurts. So get those passports up to date, custom print those Credit Card Drives for maximum exposure, and get ready for the big show!

What Your Custom Printed Box is Saying

  • Who are you?
  • What do you stand for?
  • What are you offering?
  • What do you bring to the table?

These are all questions that are answered at first glance. Is it fair? Irrelevant. In the modern world, so much is conveyed instantly and visually. You hear people all the time referred to as “the full package.”

So isn’t it even more true for an actual package?Rigid box, Rigid Mag box, luxury box, presentation kit, launch kit, sales kit, marketing kit, custom die-cut foam, full color printed mag box

Whether you’re angling for a record deal, trying to stand out at a tradeshow, or show your team encouragement, you have to ask: what is my custom packaging saying about me? Do splashes of color on your custom presentation kit really show your team’s clinical, professional demeanor? Or would a stark white soft touch packaging that makes your logo pop be the better choice? Does that matte black lamination bode well for your house painting career? Or would a multicolored custom printed press kit show your true colors?

 

If personalized packaging is your canvas, are you painting the right picture for your business?

Whatever the message is, the custom printed box is going to deliver proudly. Customized means standing out. Getting recognized. Differentiating your brand from the rest of the pack. And whether you emboss it, foil stamp it, or give it the custom silk screen treatment, high-quality custom packaging is going to be what gets your foot in the door.