The Eco-Division of Staples

We all know Staples in the world’s largest office products company, but did you know they also have a business to business division called Staples Advantage? Staples Advantage works with companies to develop customized programs in areas such as specialized pricing and account management. Within Staples Advantage is something called Sustainable Earth. This is a division that offers eco-friendly products that provide safer alternatives for companies and the planet.

Recently, Sustainable Earth has expanded their line with eco-friendly kitchen, break room, paper, and janitorial products. The kitchen line offers compostable products like cutlery, bowls, plates, cups and lids. These products are certified by the Biodegradable Product Institute because the cups and lids, for example are made from corn-based materials and the cutlery is made from sugarcane. The new paper product line features items such as facial tissues and toilet paper that are made from 100% recovered paper fiber and contain a minimum of 40% post consumer content.

Staples Advantage hopes to provide eco-friendly solutions for businesses to help then achieve their sustainability goals. Apart from the eco-friendly products, they also provide recycling services and energy efficient technologies to help companies make a difference and become more eco-friendly.

Social Media and B2B Lead Generation


A new study by Leadforce1 shows that social media right now might not be the best way to garner leads for B2B companies. In fact, very seldom are visitors from top social sites looking at product or contact pages. This suggests that they’re not in the market for the company’s products or services rather, they’re most likely to be interested in a company’s blog or ‘About us’ page.

This ranked list reveals the site pages of interest for visitors coming from Facebook to visit B2B websites (#1 being the most visited page):

1. About Us
2. Blog
3. Management Team
4. Contact Us
5. Careers
6. Products

Another list shows the rankings of site pages of interest for Twitter users visiting B2B websites:

1. Blog
2. About Us
3. Products
4. Contact Us
5. Management Team

These lists may not seem too promising for sales however, the visitors seem to have an interest in learning about the company which is a common behavior and usually the first step in B2B relationship building.

In addition, most B2B site visitors from Facebook and Twitter are not sticking around for very long. This data reflects the percentage of visitors referred from social media sites to B2B sites who only visited a single page before leaving:

1. Facebook- 63%
2. Twitter- 63%
3. LinkedIn- 39%
4. Wikipedia- 39%

LinkedIn and Wikipedia referrals generally were more likely to browse around on a company’s website before moving on. Further, LinkedIn visitors were most interested in “Careers” pages suggesting that the network refers many job seekers.

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