Within the past year, the popularity of QR codes have ramped up in recognition as technology increases and they are incorporated into packaging of products. Throughout our blog posts this year we have emphasized the use of QR codes in product promotions such as with General Mills and Budweiser. QR codes are great ways to for consumers to interact with products they love as well as presenting a way to simplify the lives of those who want to interact with their favorite brands.
Although many people are aware of QR codes, it doesn’t necessarily mean that these things were meant to last as once initially thought. Having been an owner of a smart phone for quite some time, I have yet to interact with a product via QR codes. This lack of interaction piggy-backs on the findings of a recent study by comScore, which states that only 14 million American mobile device users have actually interacted with a QR code. In essence, less than 5% of the American public has scanned a QR code.
There can be many reasons that American’s having fully utilized QR codes to their full potential though. Inadequate technology, lack of education, and a perceived lack of value from QR codes are just some of the reasons mobile barcodes are not clicking with Americans.
One finding suggests that as humans, we are very apt to be drawn in by visuals, as is the case with packaging. It may be hard for QR codes to get any sort of reaction or emotion out of us. Perhaps in the future there will an a more visually appealing alternative to the QR code that will spark more interest and positive responses to the consumers.
So, if QR codes aren’t meant to last, what will take its place? It sounds like a new technological development is starting to show up and it is called mobile visual search (MVS). With MVS, all you need to do is simply point at a product or a logo with your smartphone’s built-in camera and shoot a picture. Within a few seconds of snapping the picture, the MVS will provide company and product information, or it may even presne the option to make a purchase of the product using your mobile device. MVS is already being used around the world and is starting see MVS pop up. For example, companies in Argentina and South Korea currently allow commuters waiting for subways or buses to view images of groceries or office supplies.
Check out the following link: 10 Funniest QR Code Fails