Thinking about making your own custom board game box? Read this first.
Sunrise Packaging has worked with a lot of unique projects over the years, but some of the most innovative and excited creators are those who make games. It’s a true passion project. And we hate to see that excitement fizzle out over some of the most common things that game makers miss or don’t consider when they design their custom game board box.
On the surface, creating game board boxes isn’t an overly complicated thing. But like any packaging project, there are things to consider that an outsider might not think about beforehand. The weight of the packaging materials, for instance. The mobility of the game box. The design and print quality of the box. Not to mention the copy for the box as well. In a way, custom board game boxes aren’t unlike product launch kits in everything they need to accomplish.
Custom Board Game Box: Choose Your Own Adventure
Things that every game maker should consider when it comes to crafting their own game board boxes. Essentially, it comes down to one thing: plan ahead.
- What’s your budget?
Knowing what you want to spend can help determine other options. If you want to make money on your custom game, it’s completely necessary to have a budget in mind for what you want to spend on packaging on top of the game production costs.
- How do you want users to interact with the packaging?
Customer experience is of increasing importance. Not to mention that a great unboxing video could increase sales dramatically. Sunrise Packaging can help craft boxes with handles and magnet closure as well as custom inserts and printed elements inside the box itself. Get creative, but keep the whimsy in check. Outlandish ideas aren’t always the most sustainable.
- What will entice buyers?
You’re browsing online and see a interesting game. You click on it, and read the position description. Alternate scenario: Walking through a store, you see an unfamiliar product. You’re compelled to pick it up and find more about it. How do you decide whether or not to buy it? Make sure to craft content that will speak to buyers and compel them to actually purchase it, not just pick it up for a moment.
Proper planning is the most important part of creating a custom board game box that will sell. These are just three things that you should consider.
Contact Sunrise Packaging for Guidance
Making your own game packaging might seem more cost-efficient, but it’s not if you have to spend hours upon hours doing it. Leave it to the experts; we’ll leave the game making to you. Contact us today!
Minnesota was front and center for the last week of January. As host to Super Bowl LII, our state leaned into the “Bold North” moniker and created a great experience for locals and visitors alike. From the amazing Polaris backflip to Land O’Lakes Farm Bowl, Minnesota’s homegrown brands brought it in a big way. MN marketers might be ready for a break, but not for long. March 2019 will see the Final Four come to Minneapolis. We’re excited to see the stunts and innovation, and can’t wait to help build brand activation kits to support it all.
Brand activation is the act of driving consumers to act by means of interactions and experiences designed by the brand. Brand activation kits support these interactions and experiences. As a Minnesota company, we know Minnesota brands, their values and their challenges. Not the least of which is designing an outdoor environment in the subzero Minnesota winter.
Homegrown Brand Activation Kits
Sunrise Packaging can design packaging for any sort of brand activation. The goal of any marketing initiative is to garner a response; while it’s one thing to get people talking, it’s another to get them to pay attention and remember your brand.
Brand activation itself can take many forms. Experiential marketing, consumer promotions, shopper marketing, all of these things can be part of it. Since there are many ways to implement, it’s usually easiest to give examples to explain brand activation. When we think back to the different Super Bowl LII experiences created by different brands, we get an idea of some of the elements that make successful brand activation campaigns:
First and foremost, it needs to be unique to be memorable, right? There’s no point to it if it doesn’t increase consumer interaction with your brand, and if the consumer doesn’t remember you…
A crazy experience, zip-lining across the Mississippi River, is almost as unique as it gets. However, would it work for any brand? For a brand focused on thrill-seeking and adventure, yes. For a candy store? Not so much.
- Full of MN Pride
As varied and interesting the various strategies were, there was one thing they all have in common. Minnesota, the Bold North tagline, was front and center for every single one.
As Minnesota brands start thinking about their plans for the next major event to come to Minnesota, include brand activation kits in your overall strategy.
The Bold North, Round 2
March is usually a little more moderate in weather than January (well, most of the time). That said, the one million+ visitors who braved the Minnesota winter for the Super Bowl weren’t afraid of a little weather. Neither are we. Contact Sunrise Packaging today to design your brand activation kits!
High end retail packages speak to customers.
Not literally, of course (but who knows what might happen in the future?). But all it might take is a swift glance over a familiar box to evoke a memory. Positive, negative, those parts of are out of control for manufacturers and companies, but the point is clear: when you have a strong brand that speaks to luxury, quality and comfort, your packaging should reflect that.
Why Packaging Matters
Some might be quick to dismiss packaging as most important for mass produced consumer brands. It’s necessary for boxes to stand out on a crowded shelf, helping customers identify the one they want quickly. Or to catch their eye long enough to consider trying something new.
But it’s the seed of brand loyalty that transcends economic status. Whether it’s a loyalty to Captain Crunch cereal or to Cartier watches, customers who exhibit appreciation for a specific product still want to feel like they’re part of the club. Cultivating that seed is partly done through packaging.
Features of High End Retail Packages
custom luxury packaging
It’s easy to assume what features a cheaper package might feature to cultivate brand awareness. Color is the main one, with graphics coming in second. But when it comes to high end luxury packaging, customers want a little more.
- Make it a tactile experience
If you turned the lights off and ran your fingers over the packaging, what sense would customers get? Utilizing features like embossing, hot stamps, soft touch lamination, and more can stimulate the senses to entice customers in a different way.
- Turn the mundane into the extraordinary
Opening and closing boxes isn’t something that registers with most people. Unless there’s something that stands out in people’s minds about it. Using a unique closure, like magnets or a custom molded snap enclosure, can do just that.
- Create contrast
Light reflects differently on different materials and colors. Using a matte finish with glossy embellishments will draw attention to the various contrasting elements. Or simply mix up the colors, pairing black with white or other opposites that work well together.
- Design a pause
An unveiling is a spectacular affair, and the first time your customers see your product–as their own product–should be as well. One way in which package designers do this is to add a moment before the *big reveal.* It’s like going through the wrapping paper to get to a birthday present. Your excitement is heightened because you know this is something you want, and the paper is the only thing in the way. Badly designed processes can lead to buyer’s remorse and increased product return rates. All things luxury producers want to avoid.
Contact Sunrise Packaging
We love talking high end retail packages. Different features work for different industries, and we’ve a bit of experience in the field to help guide you. Get in touch today!