Designing Sustainable Cosmetic Packaging

Sustainability is a big topic these days. As the world becomes more conscious of the effect that our waste has on... Well, just about everything, the more interested consumers and organizations are in different initiatives. Zero waste, carbon neutral, and other environmentally-friendly terms are becoming more and more common. Cosmetic packaging is one industry that is working to meet these concerns in a different way. 

The Sustainable Packaging Initiative for CosmEtics (SPICE) launched recently. Cofounded by L'Oreal, its primary focus is simple: shaping the future of sustainable beauty and cosmetic packaging across the industry.

The State of Cosmetic Packaging

While Sunrise has yet to create any customized sustainable cosmetic packaging for customers, we're looking forward to the partnership. In our current design mode, we work primarily with customers on concepts and designs. SPICE has created a tool that *grades* the sustainability of packaging on a spectrum of metrics. It brings ecodesign into the overall design process in a seamless way. 

The tool consists of an interface designed for cosmetic packaging engineers. It can calculate the footprint of packaging layer by layer, provide an overview of its environmental impact, and more. It can also allow for variants and simulations within a packaging design build. Overall, it's a malleable tool that can have far reaching impact.

The Future of Sustainable Packaging

Sustainable packaging efforts have varying struggles based on the industry. A tool, like the one SPICE created, can make it easier than ever for organizations to see their impact and make changes. And we know that it's not an overnight process to change. Like many other packaging companies, Sunrise is new to the sustainability game, and relies on consumers to lead the charge. But, as always, we're ready for the challenge!

If you're ready to engage Sunrise on a new cosmetic packaging initiative, let us know. Reach out to our team today!

Luxury Packaging For All

Luxury packaging is about more than just high-end consumer goods. 

When we think about the term, certain things come to mind. Watches. Jewelry. Perfume and cologne. And many more. But in reality, many elements of luxury packaging are found in everyday items. And maybe in places that would surprise you. Medical and healthcare packaging is one industry that frequently utilizes common elements of luxury packaging.

 

Everyday Luxury Packaging

When you think about it, it's not so surprising that medical and healthcare boxes are so similar to luxury packaging. These items are generally expensive--like the products we mentioned above--and need careful and innovative packaging to maintain their integrity. A watch packaged with a fluffy cushion in a hard case looks sharp, but also needs that protection to stay whole. The same goes for many medical devices. In the example to the side, you can see a recent project we created for Starkey Labs. A brand known for quality, service and empathy, we worked closely with them to ensure that this product not only emphasized those brand attributes, but also was also an accessible piece for their clients.

Luxury For All

We used several luxury packaging principles in creating this piece, which houses hearing aids and supporting items. The soft touch lamination and offset printing create an approachable impression full of soothing stability. The thermoformed tray and other elements keep the items safe and secure in place.  These are elements that wouldn't be out of place in, say, a box holding designer perfume. Luxury is more than a price point at Sunrise Packaging. It's a leveler for equality. 

Learn more about how we can use luxury elements to level up your packaging efforts!

Sample Kit Case Study

We often think of a sample kit as a way to introduce people to a new product. But sometimes, it's part of a strategy to reintroduce folks to a brand.

Bose is a well-known brand (to put it mildly). Words like quality and innovative are synonymous with their products. But in recent years, an increase in competition has led them to rethink their strategy.

Sample Kit Design

You're getting ready to listen to some music - what are you using?

There are a few choices these days. Maybe you said Air Pods, or Beats by Dre. Pods, buds, or over ear headphones, there's no lack of options nowadays for music. This is where Bose opted to revitalize their marketing strategy, and worked with us to create a sample kit for their flagship product. 

The sample kit we designed with them is a cigar style box with soft Nuba wrap, popping with 4 color printing in their trademark brand. The die cut sleeve teases a glimpse of the color, and adds a pop of flair to the kit. Overall, the effect is classic and enticing.

Where a Sample Kit Fits in an OmniChannel Campaign

Sample kits play an important part in any omnichannel marketing campaign. They're the perfect point to pull together the messaging and graphics utilized via media outlets. By balancing branding and marketing, sample kits can be used to reach influencers, the target market, and beyond, all while reinforcing a brand built on high quality products. 

Creating custom boxes for Bose is an important project on a big stage. But at Sunrise, we bring our A game to projects of every size. Are you looking to revitalize your brand? Whatever the scale, we can help. Give our sales team a call to get started.

Nonprofit Marketing 2020 Plans

Nonprofits have unique needs that are different than for-profit organizations and corporations. Nonprofits want to grow their donations, increase volunteer interest, and more. It's about raising awareness and inspiring people to donate their money and their time. Which is why nonprofit marketing needs a leg up from time to time. 

Hubspot sums it up well:

...Marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community.

At Sunrise, we can help you create material that support these varied marketing needs and audiences. 

Supporting Nonprofit Marketing

At Sunrise, we have a variety of materials and products that can be easily adapted to the needs of nonprofits. Using a templated item reduces cost and increases efficiency and expediency. We can get it out to you for less. While that might sound a mite dismissive, know that the real branding and customization in many of our products comes in the finishing. 

Check out the example to the side. Custom pads created for Habitat for Humanity in their signature blue, with a quote from former President Carter on the inside facing the keys to the home. It's a total package that is not only a keepsake for the recipient, but a marketing piece in it's own right as well. 

Adapting to the Market

It's been a crazy year, and things don't really show any signs of slowing down. The services provided by nonprofits will be more in demand while donations will be down with the economy. However, the need to maintain branded materials won't disappear. And it might just prove to be more important than ever to maintain visibility and stay top of mind for those who do have the means to donate.

Make the most of what you can, and contact Sunrise to help in your packaging needs!

Box Construction Informed by Style

When people talk about construction, they're usually not talking about box construction. They might talk about cranes. Skyscrapers. Majestic, sweeping bridges, or unmistakeable jackhammers. In light of these admittedly bigger projects (at least physically), we'd like to present something smaller, and more immediate. Box construction isn't something that we take lightly. And it deserves more consideration. 

Hear us out. 

Constructing memorable packaging takes more work than simply folding cardboard. There's the material to consider, and the finishing touches. What will the product be, and how can we mirror or forecast it with the box styling? How can we bring it all together?

Box Construction Styles

As a study in style, let's look at the setup box

You've almost definitely held a setup box in your hand. It's ubiquitous in the technology world, especially for smartphones. You probably remember opening up the box for the last smartphone you purchased. The box was probably small, tailored to the brand (white for Apple, black for Samsung, and so on). As you pulled the top off, it probably resisted a little before begrudgingly sliding off slowly. Your new phone--an expensive but exciting purchase--lay cradled inside. 

Did we get it right?

Setup boxes are evocative and classic. They're constructed in a way that makes them firm and rigid, yet--as you experienced--yielding and personal to the user. 

Packaging & Personality

All packaging must (or at least should) be branded. And with a brand, comes personality. 

As we stated above, the chic blankness of an Apple product is practically iconic at this point. So are the set up boxes they use to house their phones and tablets, with no spared expense to create the perfect stage for their products. When someone opens your product packaging, what personality are they witnessing?

Let your product's box construction do the talking for you. That is, after you talk with our team about this project. 

Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.

Liquor Packaging for Distilleries

When the economy takes a downturn, there are some industries that actually see business increase. Liquor is one of them, so it's no surprise to us to see liquor packaging projects becoming more and more frequent.  Like this project for One Eight Distilling. While we capitalized on some existing box styles, the end result is a completely customized box and sleeve design. 

And this custom aspect matters big time in liquor packaging. A high percentage of purchasing decisions are made on the packaging alone. It becomes a bit of an emotional thing. Customers look for designs and elements that appeal to them in some way, and they buy it.  Drilling down on what appeals to the target customer base is your job. Creating packaging that drives sales is our job.

Driving Sales with Liquor Packaging

Packaging is especially important for distilleries and hard alcohol. It can be hard to stand apart, especially for undeveloped palates who aren't necessarily shopping for specific brands, but for what appeals to them. Hence the emotional buying piece. Whiskies, vodkas, gins, and other liquors vary widely in price point. For a customer to indulge in something high end, the packaging is what sells it. 

Taking a closer look at the photos above, you can see that there are several parts to the package. It starts with the standard box, and then a sleeve is layered on top. Both of these are screen printed in black ultima, but it doesn't end there. We also included some custom foam inserts to keep the product samples snug and protected inside. 

This liquor packaging example is striking and elegant. It's clear that this a high end product and deserves the consideration of the buyer.

Alcohol and Liquor Packaging

The packaging styles you see at a liquor store ranges just as widely as the products themselves. From kitsch to class, a single aisle will probably have products reflecting every possibility. We've had experience helping products communicate their brand in a variety of ways. We guarantee we can design the perfect packaging for you.

Contact Sunrise Packaging to learn more about our design process!

Wealth Management Branding

Wealth management branding is something that takes time to build. A brand is something that goes beyond just a name and tagline; it's something that should encompass the ethos and mission of your organization. In the financial planning world, it can be hard to stand out. But, if you can define your purpose in an upfront manner and use it to inform some of the larger content and marketing decisions, it will help your organization stand out. Designing packaging that complements a brand becomes easier as well. 

Crafting a Wealth Management Branding Strategy

What do you do? Why? Who's your ideal client? 

These are just a few of the questions that can help inform your wealth management branding strategy (for more, check out this Financial Advocates piece). Your marketing and branding efforts should inform how you talk about these five elements:

  • Products
  • Services
  • Target client
  • Value proposition
  • Passion

As this alignment becomes more apparent, then it can branch out to help inform other initiatives. 

In the project above for Beacon Capital Management, look at the different elements present. From the lighthouse imagery to the tagline to the use of color and box style... What do all of these elements communicate?

Asking the Right Questions

Building a brand is an ongoing process. Share your successes, community feedback, and more in your marketing channels, and use it to inform design and content decisions. This example showcases how imagery and words can evoke specific sentiments and feelings about an organization. Leave it to Sunrise Packaging to bring your brand into a tangible form. It's our job to know when to recommend soft touch lamination, embossing details, and more finishing options. 

When you're ready to firm up your brand with customized packaging, call Sunrise!

Blank Boxes Provide a Branding Opportunity

There are a lot of reasons that a marketing department might want to opt for flexibility in their materials, including marketing kits or custom gift boxes.  Blank boxes aren't a common request at Sunrise Packaging, but we have the capacity to help create a malleable box style that can be easily customized for whatever use it be put toward. 

Don't be put off by the term 'blank boxes,' either. Sunrise can create a base box style that is hardy, sturdy and secure, leaving the next level of customization up to you and your organization.

Blank Boxes are Perfect for Promos, Sales, and More

In the example to the side, you can see how we worked with an organization to create a custom, two-piece setup box that provides value and recognition. It's as close to a blank slate as a box can get, from a literal perspective. 

Traditionally, an organization might come to us with their content for the box prepared. From taglines to social media handles to instructions, most boxes start with an intent of what it's going to hold. But there's another approach that works just as well, and that's to start from the opposite end. Create a box that can be used in multiple ways, and utilize different customization tactics as necessary. Organizations can use stickers or decals to further customize the box, capitalizing on earlier decisions like size, color and lamination.

Check out some of these ideas for enhanced personalization for blank boxes, like stickers, inserts and more.

Easing Brand and Budget Concerns

Budget and brand uncertainty can be another reason that blank boxes are preferred by some organizations. It's cheaper to purchase boxes in bulk, and less customization also lowers the price as well. If your brand is in limbo for any reason - a possible logo redesign, or other change coming--but packaging is needed, it can be ideal to stick with something simple. 

Whatever your reasons might be for requesting blank boxes, Sunrise has got you covered. We can help create something that is higher quality than a bulk production site, but still flexible enough for your needs. Talk to our sales team today!

How to Work the Magnetic Flap Box

Magnetic flaps on their own are used widely not only in packaging. Binders often use a magnetic flap for closure, as do some styles of journals and books (Bibles are probably the most common). Even some purses use magnetic flaps to ensure tight closure. The magnetic flap box is also increasingly popular, and that's in part to the versatility--and universal delight--of magnets.

It starts with the traditional hinged cigar box. The overlapping hard cover, with magnet, is the additional feature that elevates a simple box into something a little more. While the magnet is the *connecting* piece, so to speak, other elements can take your simple box to the next level.

The Magnetic Flap Box in Action

In the example to the side, created for CME4Life, you can see some of our favorite options at work.

First and foremost: the magnetic flap. It allows for a seamless design from top to bottom, creating a continuity for the eye to follow. It continues as the user slides their finger under the flap to open, revealing the product in full.

This digitally-printed box also features vivid colors. Sunrise can ensure color-matching with this process so that your logo and brand recognition are never compromised in the printing process. It's also laminated. Lamination can enhance colors as well as create another tactile touchpoint for users. This particular example uses matte lamination, one of our favorites. It makes the box as a whole soft to the touch, smooth, and adds a layer of protection to the piece.

Other Magnetic Flap Box Options

This magnetic flap box is just one example of many that Sunrise has handcrafted over the years. Other features which we think make this style of packaging especially pop include:

  • Custom inserts
    In short, inserts keep packaging neat and products safe. Made to order for every project, we can ensure that our custom inserts will fit to perfection.
  • Thermoformed trays
    Sunrise has a custom tooling department that means no delay or travel between workshops for your packaging creation. Thermoforming is a great option to highlight product features; it's literally like a little stage for your items!
  • Personalized foil stamping
    One of the most popular options out there. Foil stamping is a striking customization option that immediately creates a sense of luxury for any package.

And this is just scratching the surface of what's possible with packaging customization. Contact Sunrise today to design your project!