Marketing Kit Design

Marketing kit design is one of our favorite things at Sunrise Packaging.  While they go by different names depending on the industry and organizational history, if you're looking for information on an advertising kit, media kit, etc, the same principles can apply.

Generally speaking, these types of presentation packaging are geared toward information sharing. Whether it's about sharing your brand, your business, or otherwise, it's the best way for any company to control the narrative.

Universal Principles of Marketing Kit Design

Information sharing utilizes a few basics that should be standard in any marketing kit. Here are some suggestions to help determine your content from Xtensio.  And while you focus on that piece, we'll take control of the package design.

  • Overview and summary. Make sure that you provide a cursory overview of your company in plain language that a news or media outlet can replicate in their format. Check this often to ensure that the contacts are current!
  • Press releases with milestones and accomplishments. Let your track record speak for itself. Include information on accolades received alongside major mentions of your company's growth.
  • Consider visualizations. Graphs showing market share, charts of organizational reach, any way that you can cut down on words and show your meaning can amp up your marketing kit.

Creating an Iterative Media Kit

Don't forget to keep your marketing kit and related materials updated with new contact information as well as with any new awards or mentions. These are materials that should be designed as interchangeable over time, as they probably change frequently and should be as current as possible. But the container for these materials is what should be designed as malleable as possible - and that's where we come in. 

At Sunrise, we have decades of experience in creating marketing kits. From three ring binder style to front open boxes to portfolios and beyond, we can help you decide how to create a packaging design that will stand the test of time. And the test of new information. 

Contact our team today!

Brand Activation Kits for Minnesota Brands

Minnesota was front and center for the last week of January. As host to Super Bowl LII, our state leaned into the “Bold North” moniker and created a great experience for locals and visitors alike. From the amazing Polaris backflip to Land O’Lakes Farm Bowl, Minnesota’s homegrown brands brought it in a big way. MN marketers might be ready for a break, but not for long. March 2019 will see the Final Four come to Minneapolis. We’re excited to see the stunts and innovation, and can’t wait to help build brand activation kits to support it all. 

Brand activation is the act of driving consumers to act by means of interactions and experiences designed by the brand. Brand activation kits support these interactions and experiences. As a  Minnesota company, we know Minnesota brands, their values and their challenges. Not the least of which is designing an outdoor environment in the subzero Minnesota winter. 

Homegrown Brand Activation Kits 

custom turned edge packaging design, Custom Rigid Turned Edge Box Packaging, custom turned edge box, full color print, custom box design, retail display box, branding

Sunrise Packaging can design packaging for any sort of brand activation. The goal of any marketing initiative is to garner a response; while it’s one thing to get people talking, it’s another to get them to pay attention and remember your brand. 

Brand activation itself can take many forms. Experiential marketing, consumer promotions, shopper marketing, all of these things can be part of it. Since there are many ways to implement, it’s usually easiest to give examples to explain brand activation. When we think back to the different Super Bowl LII experiences created by different brands, we get an idea of some of the elements that make successful brand activation campaigns:

  • Unique
    First and foremost, it needs to be unique to be memorable, right? There’s no point to it if it doesn’t increase consumer interaction with your brand, and if the consumer doesn’t remember you…
  • Relevant
    A crazy experience, zip-lining across the Mississippi River, is almost as unique as it gets. However, would it work for any brand? For a brand focused on thrill-seeking and adventure, yes. For a candy store? Not so much. 
  • Full of MN Pride
    As varied and interesting the various strategies were, there was one thing they all have in common. Minnesota, the Bold North tagline, was front and center for every single one.

As Minnesota brands start thinking about their plans for the next major event to come to Minnesota, include brand activation kits in your overall strategy. 

The Bold North, Round 2

March is usually a little more moderate in weather than January (well, most of the time). That said, the one million+ visitors who braved the Minnesota winter for the Super Bowl weren’t afraid of a little weather. Neither are we. Contact Sunrise Packaging today to design your brand activation kits!