Liquor Packaging for Premium Spirit(s)

Premium. Artisanal. Top shelf. They all describe a certain product and imply the highest quality. And that's a key part of liquor sales. Liquor packaging is focused on bringing that brand quality to mind, but needs it's a bit of a balancing act. 

Liquor retail packaging can run the gamut, but it's understandably reduced to just the bottles themselves. Limited shelf space means lots of competition, and if your odd-sized container doesn't fit? Well, unless you have an enthusiastic, established customer base, chances are you're going to be discontinued quickly. However, that's not the case with a product like Jagermeister, or Veuve Cliquot champagne, and others. 

Established Liquor Packaging Takes Chances

When your brand is established, the risk of being "disco'd" dwindles down to zilch. In fact, releasing limited editions of spirits with unique boxes and accessories can drive sales up without raising the ire of your store associates. 

In the example to the side, you can see an extremely limited edition gift set for Jagermeister. This gift set included special tasting glasses and other limited, exclusive paraphernalia. For brand fans--and for this particular spirit, there are many--it's a slam dunk purchase. Aiding the sale of this gift set is the attractive packaging. Black soft touch, with gold foil stamp, makes this set look as lush as the product it holds.  And with the liquor packaging market on the grow, we wouldn't be surprised to see more high quality liquor boxes like this on store shelves more often than just the holidays.

Premium Brands Use Premium Packaging

Whether your customer base is looking for a smooth vodka, aged bourbon, or small vineyard productions, the packaging is what will ultimately draw them in to even try your product. Make it an experience for them. 

When your ready to get serious about your liquor packaging, call Sunrise for our years of both retail experience and knowledge in this market!

Artisan Liquor Packaging

As you peruse the shelves of your local liquor establishment, you might notice a series of words used frequently in marketing materials. Handmade. Small batch. Craft. Artisanal.  What's it all about, and why is it on my liquor packaging?

In short, it means that these liquids don't come from a mass-produced factory, churning out jugs of alcohol by the tons. It gives buyers a sense of place, a connection to a product, to know that it's rare, or local, or simply imbued with something a little extra special. 

Some might tie it to the general farm-to-table movement; we just see it as taking pride in what you consume. 

Unique liquor packaging

Liquor Packaging Showcases Craft & Company

As a Minnesota local company, we love living in a land that takes pride in everything from turbulent weather to the range of homegrown distilleries, breweries, and wineries in the region. Every one of these alcohol artisans has a story and a mission for what they create. We work to design packaging that showcases their unique perspectives. 

Unique liquor packaging

In the example to the left, the gin company manages to avoid the ubiquitous terms we listed above by using a quirky, funny tone. We embellished their strategy--literally--with deep, rich colors that offset each other. It's a blue tower that's sure to stand out on any product shelf. 

When it comes to box construction, we used rigid chipboard to keep the bottle safe on both shelf and in shipment. You can even add custom foam inserts or thermoformed trays to add additional protection and presentation packaging elements. With the users in mind, they can slip the magnetized flap open to check out the product inside. It's not tricky, it's not dramatic. It's just great design. 

Serving a Growing Market

Great products sometimes have a hard time finding their audience, and this the case sometimes when it comes to liquor. When a consumer is faced with a shelf of vodka or whiskey, it can be overwhelming to choose one. However, one of the most common reasons customers cite for trying something new is that they liked the packaging (no lie). 

Ready to invest in liquor packaging that helps your product stand out without resting on tired marketing cliches? Contact us today!