Perfume Packaging Reveals Your Personality.

Did you know that you link scents with memories?
A single smell can bring a flood of memories. We connect smells with people, places, and feelings, so it’s no wonder people are willing to pay up to $100 for 3.4 oz. of perfume. (Actually the most expensive bottle of perfume is a whopping $215,000!)

So why pay $100 for a few fluid ounces? It’s a combination of fragrance, brand, and you may have guessed it – packaging.

Why does it matter who makes the perfume or what bottle it comes in?
Because consumers buy perfume that reflect their personality. Daring, Classy, Flirty, Fun, Sweet, Sexy, Cute, High Class – all of it is said through the  fragrance and packaging. As Christian Dior said, ” A woman’s perfume tells more about her than her handwriting.”

Dolce & Gabanna Thumbnail

Take Dolce & Gabbana Light Blue
Its packaging is simple, clean, chic. It catches a consumer’s eye because it looks classic.
Combine a timeless look with a trusted name and you have a best seller. Dolce & Gabbana Light Blue was introduced in 2001 and has been at the top of women’s perfumes best sellers lists since.

Another trend that has exploded since entering the market is celebrity fragrances.
Everyone from David Beckham to Avril Lavigne has a line named after them.

Although celebrity scents don’t necessarily have the longevity of classics like Chanel No. 5, celebrity scents sell very well. Britney Spears, Paris Hilton, Hilary Duff, and Sarah Jessica Parker have experienced enormous success with their lines.

One of my personal favorites has probably caught your eye at the department store too. It has unique packaging you can’t pass up.

(Click to view larger image.)

Harajuku Lovers by Gwen Stefani, which carries five different scents in five doll-decanters. The cute bottles appeals to a young adult age group. Stefani also personalized it to appeal to her fans. (Her backup dancers are called Harajuku Girls.)  She made it more personal for each buyer by giving them the option of choosing the doll that reflects who they are. Stefani also launched the perfume in limited edition packaging called “Sunshine Cuties” and “Snow Bunnies.” Sunshine Cuties is set to release Spring 2010.

(Click to view larger images.)

Harajuku Lovers has only been on the shelves for two years but  it appears it has found a permanent place in buyers’ hearts.

Here are more perfume bottles for you to check out – maybe you’ll find your new signature scent. (Click to view larger images)

The following perfumes are:
(Row 1) With Love by Hilary Duff, Live Luxe by J.Lo., Can Can by Paris Hilton, Vera Wang Princess
(Row 2) Clive Christian No. 1 Imperial Majesty ( the $215,000 bottle of perfume), Daisy by Marc Jacobs, Flower Bomb by Viktor & Rolf,  and Be Delicious by DKNY.

Innovative Packaging Tips

As discussed in earlier blogs, new packaging can lead to an increase in sales.  However, sometimes it’s hard to know what path to take in terms of innovation.  Here are a few tips from Peter Renton’s article in Packaging Digest that discuss different innovative options along with some real world examples.

Create a Reusable Package

Pom tea is unique in design, and exceptionally eye-catching.  Renton’s article discusses the truly original design:

“The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass.”

Add a Little Extra to Your Packaging

Renton’s article points out Amy’s pasta sauces, specifically that “it looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.” Fans of Amy’s products would agree.  All of their packaging is simple, usually with appetizing pictures. And their products for a gluten or wheat-free diet are exceptional.

Merge Two Packaging Concepts
Renton also discusses the Anheuser Busch bottles.  Wow – what a great idea  to make a beer bottle out of recyclable aluminum!  From being a brand that is known for being less exotic than others, they have certainly stepped it up in the class and style factor!  It would not be surprising if these bottles lead to new customer sales.

For more innovative packaging tips visit:

Packaging Digest

Creative Packaging: Coca-Cola Bottles and Cans

We cannot stress enough how important it is to differentiate your product from the competition.  If there are comparable products, one of the main ways to differentiate your product is with packaging and design.  A creative and unique package will help your product stand out and “pop” on the shelf.

Coca-Cola did just that with their special edition bottles and cans of soda.  With custom packaging, they can create their own distinctive design that the competition can not compare to.  And since there is a limited amount of these designs produced, they could become collectors’ items.  Since they are eye-appealing with creative design, along with the fact that they are rare, these bottles are likely to be snatched up from the shelves.  Here are some of our favorite special edition Coca-Cola bottles and cans that we found online:Custom Packaging Coke Bottles City Girls

Custom Packaging Coke Bottles Ugly Betty

Custom Packaging Coke Bottles Shoes

Custom Packaging Coke Bottles Stripes

Custom Packaging Coke Zero Bottles 007

Custom Packaging Coke Bottle Designs

Custom Packaging Coke Cans Summer