Did you know that you link scents with memories?
A single smell can bring a flood of memories. We connect smells with people, places, and feelings, so it’s no wonder people are willing to pay up to $100 for 3.4 oz. of perfume. (Actually the most expensive bottle of perfume is a whopping $215,000!)
So why pay $100 for a few fluid ounces? It’s a combination of fragrance, brand, and you may have guessed it – packaging.
Why does it matter who makes the perfume or what bottle it comes in?
Because consumers buy perfume that reflect their personality. Daring, Classy, Flirty, Fun, Sweet, Sexy, Cute, High Class – all of it is said through the fragrance and packaging. As Christian Dior said, ” A woman’s perfume tells more about her than her handwriting.”
Take Dolce & Gabbana Light Blue
Its packaging is simple, clean, chic. It catches a consumer’s eye because it looks classic.
Combine a timeless look with a trusted name and you have a best seller. Dolce & Gabbana Light Blue was introduced in 2001 and has been at the top of women’s perfumes best sellers lists since.
Another trend that has exploded since entering the market is celebrity fragrances.
Everyone from David Beckham to Avril Lavigne has a line named after them.
Although celebrity scents don’t necessarily have the longevity of classics like Chanel No. 5, celebrity scents sell very well. Britney Spears, Paris Hilton, Hilary Duff, and Sarah Jessica Parker have experienced enormous success with their lines.
One of my personal favorites has probably caught your eye at the department store too. It has unique packaging you can’t pass up.
Harajuku Lovers by Gwen Stefani, which carries five different scents in five doll-decanters. The cute bottles appeals to a young adult age group. Stefani also personalized it to appeal to her fans. (Her backup dancers are called Harajuku Girls.) She made it more personal for each buyer by giving them the option of choosing the doll that reflects who they are. Stefani also launched the perfume in limited edition packaging called “Sunshine Cuties” and “Snow Bunnies.” Sunshine Cuties is set to release Spring 2010.
(Click to view larger images.)
Harajuku Lovers has only been on the shelves for two years but it appears it has found a permanent place in buyers’ hearts.
Here are more perfume bottles for you to check out – maybe you’ll find your new signature scent. (Click to view larger images)