Skincare Packaging

Health and beauty packaging evolves with the times, and that goes for skincare packaging as well. While the products may not change drastically, the trends around packaging tend to inform design. You might have noticed that gender is figuring less and less into marketing campaigns as gender becomes viewed as more fluid. Influencers are becoming more prominent as they highlight brands and fads simultaneously. 

These marketing initiatives are reflected in the packaging. And with the upsurge in the make up box industry coming through 2026, it's the perfect time to revisit some of the key features.

Upsurge in the Skincare Packaging Market

The skincare market is growing. The desire for clean, smooth, and balanced skin is as high as ever, and the market is responding. 

According to the Monroe Scoop, the skincare packaging global market is due for an upsurge through 2026. Skincare is a broad term that includes not just cosmetics, but lotion, sunscreen, and more. The potential is virtually limitless, and with it, so is the packaging. While Sunrise doesn't deal in things like squeeze or pump bottles, we create the box for the these products. 

Check out the product we just created for L'Oreal. From a functional perspective, they feature foam inserts to hold the product in place. The magnetic seal keeps them shut with intention. And the design speaks for itself. It's bold with bright colors, tapping into the zeitgeist.

Custom Boxes for a Custom Beauty Regimen

A custom beauty regimen should be individualized to the customer. Whether it truly is or isn't, the goal of the packaging is to sell that idea. It might reflect a unique proposition to the customer via the content, the advertising, or some other element. But that's the goal of all advertising. That aspect, at least, isn't driven by trends.

Take the best of the trends that are circulating and leverage the growing market. Sunrise can help with the rest. Contact our sales team today!

Beauty Boxes Make Beautiful Packaging

As packaging professionals, we tend to see the beauty in all types of packaging. Others...maybe not so much. However, there's one variety which nearly everyone can agree upon creates appealing packaging: beauty boxes.

When it comes to the retail space, health and beauty packing needs to be ultra-competitive. Health and beauty products have to appeal from the first glance.  Customers have to be drawn to a product. Sometimes that might happen via word of mouth. A friend, or an Insta-influencer, recommends a product. It starts a chain reaction of the prospect looking for a specific product.  In this scenario, packaging is still important in that it has to hook the buyer for that final step of purchasing.

In another scenario, a customer wants a certain result. Longer eyelashes, smaller waistline, smoother skin. They might have a product in mind, or they might not. This is where packaging needs to make the sale. 

Beauty Boxes vs. the Retail Beast

How a brand chooses to project themself is apparent when it comes to beauty packaging. Some take the hard, gritty approach, like an Urban Decay or Kat Von D design. There's an aesthetic at work here, and a projection for customers.

Others, like the example to the side, take a softer stance. 

These custom cigar boxes feature a digitally-printed wrap with soft touch lamination.  The watercolor design is bright and inviting, while the soft wrap allows users to feel calm from the first touch. The logo is done with a silver foil stamp. It pops more than the printed design, but by enhancing and not overpowering. All of these elements contribute towards a singular perception for the product and company as a whole, echoing that delicate personalization.

Features like these help set products apart in the retail space. Knowing what appeals to your customers is a key part of making the final sale. And it's even more effective when the customers might not be able to describe the effect they want, but know what it is. 

Drive Beauty Box Sales

What we love about creating products like these is how it's never just one single feature that makes the packaging. It's the summation of its parts, like how the cigar opening paired with the soft touch creates a mental invitation. The digital printing paired with silver stamping create a delicate kind of branding on the brain, one that entices the prospective customer to learn more.

What features do you employ to drive health and beauty packaging sales? Contact us today to create your next project!