Beverage Sample Kits

Sampling isn't a new concept, especially in the food and beverage world. Supermarket samples are a regular, if not expected, part of the grocery shopping experience. But while these impromptu sampling opportunities feel commonplace, not every sampling experience has to be. Beverage sample kits from Sunrise Packaging are designed for new age marketing, targeting influencers and trendsetters. 

 When designing an influencer marketing campaign for a beverage, the general guidelines are the same. Inc.com lays out the basics: 

  • Define the *why* of your campaign
  • Pick the product that fits the campaign
  • Drill down on a target audience
  • Strategize how these samples translate to the bottom line

Growing a customer base is hardly a simple task. Putting in the effort to reach--and find--your base is well worth it in the long run!

Designing Beverage Sample Kits

When it comes to beverages, it comes down to taste, right? We develop or an affinity a craving for a particular flavor. Whether it's soda, an energy drink, wine, or something else, consumers desire the flavor. 

Tapping into that sense should play a part in the design of your beverage sample kits. Something that is classic and enduring will have a different target audience than a tart energy drink. And a different design to match. In the examples to the side, you can see how the product influences design. 

There is no one size fits all at Sunrise Packaging. We work individually with each organization to determine their needs and how we can meet them. The needs of each project are as unique as the product on which they focus, after all!

Creating the Marketing Mix

Beverage sample kits are a way to hook your market through influencer marketing. Targeting your ideal users--and finding who they follow--should be the foundation of your strategy. Let your analysts drill down on the data, and let Sunrise focus on the design of your promotional kits!

Reach out to our sales team today to learn more about partnering with Sunrise.

B2B Marketers Still Uncertain About Social Media

According to research from Accenture, almost two-thirds of B2B marketing executives view social media as an important marketing channel. However, only 7% felt that they were leveraging social media very heavily while 9% were not using social media at all. Business-to-business marketers have been acknowledging the value of social media yet have been slower to adopt social media strategies compared to business-to-consumer marketers.

Another study that compares B2B and B2C social media involvement showed that 12% of B2B companies are not using social media compared to 2% of B2C companies. B2B marketers say that technology, tools, metrics, and collaboration could be useful to strengthen their social media programs. Uncertainty of social media is definitely a factor in holding back B2B marketers in getting serious with social media. The fact that it is still a relatively young marketing channel has B2B marketers taking the wait-and-see approach.

It boils down to the age old sales and marketing question, “How much has it contributed to our bottom line?” Like many other marketing efforts, the number is tricky to quantify with social media. Thus, marketers are apprehensive in putting too much time and effort into social media at this time.

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B2B Social Media: Four Essential Ingredients

Using social media to promote a brand or company has become something businesses incorporate in their every day operations. The use of Facebook and Twitter is nothing new involving businesses to consumers but what about in the business to business (B2B) environment? This is a different concept. B2B companies are not trying to convert potential consumers into customers, instead they are trying to convince other companies to buy their products or use their services.

So how does social media for B2B companies actually work? Here are four ingredients that should be in a company’s B2B social media strategy:

# 1: Build a reputation of expertise
Why would a business buy from you if you don’t know what you are talking about? The implementation of a blog has a big impact on how knowledgeable you are. While a B2B blog may not have many followers, it still will impact decisions of your customers. For example, if a potential customer comes to your company’s website and sees an active blog with insightful posts on your product or service benefits or industry knowledge, they may be interested in coming to your business for their needs. Having knowledge and expertise shows credibility.

# 2: Research your customers
Social media is no longer just a communication tool, but a research tool as well. A vast amount of data is produced every day on social networks and blogs which can be used to learn a variety of things such as current trends, customer profiles, and even competitor information. The ability to know what your customers are saying and what your customers’ customers are saying can help you be one step ahead and give you a competitive advantage.

# 3: Increase networking
A business should always be working to gain connections and build relationships with other businesses and potential customers. The use of social media is a great way to increase networking for your business, because you never know when a contact can turn into a customer or an advocate for your business. There are many tools that can be used to network using social media. A new social media site seems to surface every day. The options are endless.

# 4: Learn from others
Social media is also a learning tool. Every business should want to learn more about their industry, competitors, trends, and anything else that pertains to business. Social networks are filled with useful information, the only effort needed is to actually look for it. Blogs and publications that relate to your industry are filled with information. Or you can even connect with people who comment on your own blog. Twitter is a great place to follow business leaders and learn from them. There is so much useful information on the web. The only effort needed is to take the time to find it.

B2B social media is all about networking and listening. Although we are more used to seeing B2C social media, businesses should not underestimate the power it has. Social media is evolving every day and business should take advantage of its benefits.

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