Happy Earth Day 2011

Today is the day we honor our home planet and bring awareness to environmental causes, hoping to inspire and educate people to act eco-friendly. The first Earth day was in 1970 and since then over 175 countries celebrate our planet and promote environmentalism. This year Earth Day has been centered around a campaign called A Billion Acts Of Green. This is personal, organizational, and corporate pledges to live and act in an eco-friendly and sustainable manner. This campaign is the largest environmental service campaign in the world and is constantly gaining individuals, companies, and governments committed to taking their part in helping the environment. Whether an individual decides to take an initiative and create a change or a corporation decides to create sustainability in their company, A Billion Acts of Green welcomes an sort of help in reducing carbon emissions and helping the Earth.

This campaign shows how people can take their part in protecting our planet. Every bit of help counts. When individuals and organizations make commitments to better our environment, possibilities for success are endless. Cooperation and dedication are portrayed when millions come together to support a cause.

Other elements of Earth Day 2011 include:

-Athletes for the Earth: Voices of Olympic and professional athletes speak out to help the environment
-The Canopy Project: Deals with the restocking of existing forests and woodlands which have been depleted from the effect of deforestation
-Green Schools: Helping schools become eco-friendly
-Women and Green Economy (WAGE): Encouraging women leaders to develop ways to green our economy
-Creating Climate Wealth: Finding ways to solve the concern about climate change
-Arts for the Earth: Honor environmental artists who have made art that has brought sustainability to our world

Happy Earth Day!

Optimization is Going Social

So I’m sure somewhere you have heard the words: search engine optimization or SEO. If you haven’t, SEO is the process of improving ranking in search engine results. As social media is becoming a popular means of marketing, the need for optimization is present, which is where SMO comes into play. SMO stands for social media optimization and is the process of building a company’s social role on the web with the intent of attracting unique visitors to website content.

Social media optimization helps to build brand image and spread the word around. By doing so, it helps to identify those who are genuinely interested in a business. SMO, when combined with SEO, can help achieve higher benefits and build a reputable presence online. SMO allows to produce an interaction and an understanding of the market and audience.

Social media optimization provides many benefits for a business. It can be a very helpful and an easy to use tool for anyone trying to create awareness and interact with an audience.
Here are some of the benefits SMO provides:

* Increases linkability
* Helps content travel
* Encourages participation
* Potential to reach vast amounts of people
* A variety of social media tools are available to try
* Increases visibility and awareness
* The ability to give social media a soul allows for personalization

SMO is a great tool for any business in any industry. The best part is that since there is so many outlets to use, if one doesn’t work, you can move on to the next until you find some thing that works.

Breast Cancer Awareness: Branding through Products

The pink ribbon is becoming one of our newest most recognized symbols.  Breast cancer awareness campaigns are spreading through the country, and products from soups to cement trucks are taking up the message.


Cement trucks?


Nonprofits, like the ones that support Breast Cancer Awareness, are increasingly using the powerful impact of images to keep the message in front of potential donors minds.  And it appears to be working.  For a symbol that less than 10 years ago few would have associated with anything except for a little girl’s hair, breast cancer awareness nonprofits have been using branding, including packaging, to get their message out in an extremely positive way.

As more nonprofits realize the power of branding and packaging, maybe our society will use branding to bring the most important message of all.

That of compassion.

(Pictures from http://whipitoutcomedy.com)