British artist Greg Burney has exploded on Twitter thanks to a very creative social media marketing strategy. Burney began with around 70 followers before he came up with his Twitter project called #drawmyfollowers. With the project, Greg Burney set out to do a sketch of every single new follower that followed him before November 14. He would then send the sketch to that follower. The message tweeted on October 31 read as such:
Not realizing the impact this was going to have on his Twitter profile, let alone his time, Burney had to ultimately had to tweak his promise. Within two days, he had 700 followers. Some media outlets picked up on it and the followers kept on coming. He then changed his November 14 deadline to promising to sketch his first 3,000 followers. If you’d like to get in on the action, it’s too late. I went to his page this morning and he now has over 5,000 followers. Brilliant!
By thinking outside of the box to use his craft and tie it into the social media platform he wanted to promote, it’s safe to say that it’s mission accomplished for this artist. We sure hope he enjoys sketching- he has his work cutout for him.
Many look at cardboard and see it as a simple packaging material. To often it finds its way to the trash instead of being recycled. But as the cliche goes, “one man’s trash is another man’s treasure.” This is the case for Mark Langan, who is an artist based out of Ohio that has made his life’s work out of corrugated boxes.
As his website states;
…I see it as an endless supply source that I purge from my trash and neighborhoods, reusing it towards my creations. Artwork that is intriguing to the viewer whereas one might ponder quite some time over. A form of green art, that makes a definitive statement with its contribution to the recycling movement.
With a touch of brilliance Mark takes “reuse” to a new level. Revamping simple cardboard into breath taking works of art. Here are a few samples of his work.
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Encyclopedia.com quotes Richard Hamilton as defining Pop art as “popular, transient, expendable, low-cost, mass-produced, young, witty, sexy, gimmicky, glamorous, and Big Business,” then follows the quote by saying that Pop Art was certainly a success on a material level, getting through to the public in a way that few modern movements do and attracting big-money collectors.
And it is still as popular and marketable today as it was in the years that it first came out.
Pop Art is art that gently pokes fun at mainstream culture, even while being at the heart of it. A playful example is DKNY’s new perfume packaging.
Even today, Pop Art is still fun, bold, and cool. All kinds of companies are using it to advertise themselves in a new way. Check out these pop art inspired Mountain Dew designs!
Finally, Pop Art in packaging design is still an art form that makes sense. Financially and artistically, Pop Art design pleases the eye and yet, still gives out that elusive ‘cool’ factor.