Wedding Planning Binders

Ah, wedding planning binders. They’ve been a standby in an industry that’s incredibly trendy. Where brides (and grooms) spend an ungodly amount of time trying to be more creative, more innovative, more stylish, and so on. All for a ceremony that’s about as traditional as tradition can get. 

However, while brides go Bride Wars and work to out-do each other, wedding planning binders is the source for all the initiatives. It might seem that technology would have replaced the hard custom binder, and in some ways, it has. Websites like Pinterest are must-haves (spawning the term ‘pinspo’ for pin + inspiration) for getting ideas and learning how to DIY. Instagram is another source, as can be evidenced by the uptick in giant walls made of flowers after Kimye’s union. Instagram also allows instant photo sharing via hashtags, so wedding guests can upload and share their favorite informal pics at the event. 

But weddings are more than just pictures and ideas saved to a Pinterest board. There are more elements and sources of inspiration, beyond what can be pinned and posted.  As someone who works in the wedding planning world, custom binders can be a great giveaway to new clients. 

Uses for Wedding Planning Binderswedding planning binders

Getting Organized

The most obvious use is, of course, getting organized.  Include your own templates for the wedding planning, or allow the recipient to customize with their own. Many couples use color coding, custom fonts, and more to stay organized. For added adabtability, include envelopes for loose articles and receipts. 

Saving Samples

A big part of any wedding is the tactile piece. From invitations to centerpieces to colors, it’s important to both feel and see the materials prior to committing. Wedding parties want to see the colors, feel the materials, the embossing on invitations, everything.  Keeping it all one place makes it easier to compare, and also to do the following…

Showing & Telling

It’s ten times easier to show people something than it is to simply tell them about it. Hence the popularity of visual mediums.  Using wedding planning binders gives your clients the ability to show people the exact color swatches, the exact style of program, maybe even photos of arrangements and other tips. Be sure to include something eye-catching from your own business and industry to draw attention as well – this is a marketing tool, after all!

Standing Out In the Wedding Business

Working with weddings is a time consuming, emotionally-taxing role. You’re dealing with many people making big-budget decisions about what may be the most important day of their lives.  Bringing them on board means showing that you care. Whether you are a wedding planner, a caterer, photographer, or some other role, gifting wedding planning binders is literally the gift that keeps giving.  Plus, by incorporating your own subtle branding, website and more, you’re sure to add to your own business as well. 

Contact Sunrise today to start designing your custom binders for weddings! 

Brokerage Welcome Kits

Becoming a successful broker has a relatively simple foundation: clients. Not only attracting new clients, but retaining old ones at the same time. Providing customized customer service can be a lot to balance in addition to staying on top of new rules, regulations, trends and other business facets.  Brokers need all the help they can. By investing in well-thought out brokerage welcome kits, you can start to pare down on some of the work. 

Brokerage welcome kits help clients feel special while giving them the information they need to take ownership and feel invested (to a larger extent). Welcome kits can also function like a pre-determined follow up plan…the most important part of maintaining those positive first impressions that won their business in the first place. Empower Brokerage has some great tips for putting together a custom welcome kit that’s sure to help retain clients. 

Building Brokerage Welcome Kits: A Checklist

Create a checklist

It might seem a little meta that the first item on our checklist is for you to make a checklist. Making a checklist of the items you need to go over with a client is a great way to get your ducks in a row. It ensures that nothing is missed. Plus, it helps you see your collateral and business in a new way. You might realize that there are redundancies or more efficient ways to share information when it’s all laid out in front of you. 

Policy documents

Whether this means ID cards, literal documents, their application, etc, include copies in your welcome kit. Advise them to keep their copies in a safe place. Don’t forget to include information on what their policy includes…and any upgrades, updates, and possible changes they need to be aware of with a timeline.  Consider investing in some document holding, custom inserts to keep everything in place and in a presentable manner. More on that later!

Contact information

welcome brokerage kits

Hopefully, your customers already have your business card. Adding them to your brokerage welcome kits is a nice touch, as well as adding other people in the office. Front desk, if available, plus any other customer service numbers or websites that they might need to access.  It’s an increasingly personalized touch to include bios of the others in the agency. 

Access tips

On that last note, do you have an online portal or some other type of self-service set up? Include information and instructions on how to set up new accounts and where they can access FAQs.  You can also include information for how they can post online reviews, an increasingly important (and sometimes overlooked) strategy for bettering your search engine optimization (SEO) rankings. 

Agency swag

Everyone likes freebies, and they like them even more when they’re useful and/or aesthetically pleasing. Invest in some calendars, pens, Frisbees, whatever you can work into a plug for your agency.  The custom box for your brokerage welcome kit will also help you in this area. 

Custom Boxes for Your Welcome Kits

Work with Sunrise Packaging to scope out specifications for a truly one-of-a-kind welcome kit design. There are multiple options, from a cigar box, presentation-style of packaging to crafting custom inserts for all your materials to utilizing gorgeous finishing options.

Influencer Marketing Kits for Retail

Influencer marketing kits can be used a few different ways. The traditional–well, as traditional as it gets in this age of flash-in-the-pan marketing strategies–mode is to send kits to targeted individuals. Research goes into identifying influencers in your market. Time goes into building a relationship with them. And finally, the money and effort put toward creating a custom, individualized influencer kit all adds up to quite the process. The return on investment for influencer marketing can be tremendous. It’s a worthwhile investment for your company.

But there’s another mode for influencer marketing that taps the market a little differently, and that’s to take a more mass marketing approach. Research and develop an influencer kit that can be sold as a retail piece.  It can include many of the same elements, like premium packaging and accompanying collateral, but without the exclusivity. Mass marketing runs the risk of being less targeted, but it can reap huge rewards as well. 

Scaling Influencer Marketing Kits to the Masses

influencer marketing kits

From Structural Graphics

The first question that might pop into your head is Who else is doing this? As you can see from the image to the side, liquor is one industry that has employed this kind of brand-building for ages.  These kinds of launch kits can double as influencer kits–if you start to tie your messaging to your brand in a way that positions customers as brand ambassadors.  

Liquor has long employed a kind of pyramid-shaped flow for their customers. Companies have products in the same category ranging from the low end to the high end. The customer journey usually brings them using the low end products, and once the customer builds an appreciation for the product, they’re willing to champion it and ramp up to the next level. Ultimately, they’re invested in the product to the point of purchasing the special kits.

Influencer marketing kit features include:  

  • Flasks or glasses imprinted with the product’s brand or some other catchy slogan. One example I saw was a liqueur that came with one lowball glass and a line in the middle. On top of the line, it said Optimist. Below it? Pessimist. It appealed to a wide range of people. And the best part? To have a matching set, people were willing to buy 2. Use this tool to increase sales as well as influence customers to showcase your product. 
  • Printed collateral, like recipe books, histories of the product, or other kinds of supporting information. These work well to upsell other products or to share out interesting facts that customers can then share out as well.
  • Premium packaging to hold all of these things together, as well as create a stage for the product itself. Customers love keepsake items for the brands they champion. Invest in feature like embossed typograhy and high quality graphics. Use tactile and and visual elements to appeal to their senses, and enhance the product itself. Turned edge boxes are ideal for influencer marketing kits, and adding premium elements like magnets, custom trays and other features for enhancement. 

Building Brand Loyalty with Retail Influencer Marketing Kits

Your company might call them product launch kits. Sales kits. Welcome kits. Whatever they might be, but their aim is the same: to develop brand loyalty and influence sales positively. That’s the heart of influencer marketing. It’s about reaching the people with whom your product resonates, and giving them a reason to champion it further. 

Sales Kits To Attract & Retain Business

Swiping and scrolling on our mobile phones are the major methods in which we consume content these days. Whether your on Reddit or Tinder, it takes something pretty interesting to make you stop and look at it further. This is exactly what your sales kits needs to do. 

Ask yourself: Would my sales kit give a customer pause in the middle of all the other things demanding their attention?

If the answer is no, read on. Well, read on even if the answer is yes, because there's always room to level up, right?

Sales kits, or marketing kits, showcase your organization's products in a manner that makes them irresistible...or at least worth a more in-depth glance.  It needs to tell the customer that you are an ideal fit for whatever initiative they're targeting. It should attract new customers, educate existing ones, form new partnerships, and share information with media prospects. It's a tall order, we know, but it's very doable. 

Brainstorming Ideas for Upgrading Sales Kits

SmallBizTrends has some ideas for how to re imagine your sales kits in lean, mean, lead-generating-and-retaining machines. When you're ready to start designing custom packaging, Minnesota-based Sunrise Packaging is here to help. We know that even the most beautiful, most user-friendly packaging can't fix a sales kit that doesn't tell the recipient what they need to know or do, so take some time to answer the following questions to frame your sales kit revamp:

 

Sales kits

Who is your target audience?

Creating audience profiles is a great way to drill down on the "who" of who your customers are. Veer away from lumping them together by industry; it's usually way too broad. Think of them in terms of people, and by their roles. A CFO will probably respond to different messaging than an engineer. How can you address both, or what levels of differentiation can you include?

What issue or problem is your product or service addressing?

Start by recording the top frustrations of customers in the industry. Then figure out how your product solves those frustrations. Not sure what frustrates customers? Ask them!

What kinds of messages or statements speak to your audience?

Keep content focused on your customer by speaking to them. Write using 'you' in positive phrases building on the prior task of answering problems. Try to keep the message simple and action-based, but still focused on the benefits of what you offer. 

Go Beyond the Sales Kits Basics

This should give you a good frame of reference to start revising the standard sales kit materials (flyers, brochures, samples, etc). But what will really take your marketing kits to the next level? Consider leveling up to some interesting box features, like magnetic closure or a hinged lid, that guarantee your sales kit will make an impact. Create a unique first impression with custom finishing options debossing or embossing.  Take the step that will make your clients stop swiping or scrolling, sit up and pay attention. 

Sales kits

FlashPad Wallet: A Most Versatile Solution

Happy first day of September, packaging world, and that means a new special is on the table. The FlashPad Wallet is one of our favorite products, and it's one of our client's favorite packages, too.  Here are some of the ways in which we've optimized this *multum in parvo* product (that's "much in little" if you need to brush up on your Latin)!

FlashPad Wallet in Higher Ed

Engaging students is the number one job of any higher education institution. No matter the department--academics, student life, the library, and so on--they want to make sure that every student has information they need to be successful. The University of Nebraska used a FlashPad Wallet to engage incoming freshman on several levels. The custom design is eye-catching and clearly branded; the recipient is affiliated with the college. 

Flashpad wallet

The space on the outside contains targeted messaging as well as social channels for the user to check out. Open it up, and there's more information as well as a key. Not just any key, but a USB key. And, not to drive the metaphor into the ground, but it's a key to knowledge, a new life on campus, and to the next phase of their lives.

Mortgage Lenders & the FlashPad Wallet

FlashPad Wallets are ideal for replacing stacks paper marketing materials or other types of information. As a thank you, a mortgage lender might provide a new homeowner with maps of the area, coupons, home maintenance services, and more. By condensing all that information onto a flashdrive, they've cut down on paper as well as managed to keep their brand at the forefront with full color printing that's vibrant and inviting. Using a flashdrive also makes it easier for them to keep the information current by using hyperlinks instead of printed material.

Flashpad wallet

FlashPad Wallet = Versatility

These examples come from several organizations, but the versatility and level of customization is the same across the board. The FlashPad Wallet die-cut cavity can be customized to hold anything you need--the above examples both hold flashdrives, but also gift cards, commemorative coins or tokens, beer bottle openers, the list goes on. The only criteria? It has to fit the dimensions. The design be a bifold or trifold, depending on the amount of content that should accompany the item.

Flashpad wallet

The FlashPad Wallet can change they way customers perceive your business, and Sunrise Packaging is currently the only producer of these items. And, for this month only, there is no artwork fee. Contact Sunrise today!

Design a Conference Badge that Doesn’t Suck

Conference organizers always try to find ways to make their events unique and memorable, but there are some things which should be standard. Attendees, particularly those who might have had to deal with unpredictable flights or transportation/hotel issues, will always appreciate a streamlined check in process. It's a process where Occam's Razor is well-applied: the simpler, the better. This definitely goes for conference materials, like the conference badge. 

Some conference materials are necessary evils: the plethora of paper collateral from sponsors, the (usually) hideous conference bag, and sometimes a conference tee designated to become bottom-drawer filler. Or, if you attend a lot of technology conferences like I do, it's worn daily by some of the less hygienic attendees for the conference duration. All things considered, most of these materials are expendable. It makes sense to refocus on the one thing that attendees will use and reuse: the conference badge, or name badge. Here are some tips to create a badge worth its salt. Or at least worth the irritation of remembering it daily. And, when the conference is over and the badge has served its purpose, Sunrise Packaging conference name badges are eco-friendly and completely biodegradable!

What Do Attendees Want in a Conference Badge

Choosing the style of a conference name badge can depend by industry. Tech conferences, which tend to be slightly more informal, typically use lanyards with the badge hanging around the midsection. If this is the route you want to go, be considerate of the variety of shapes your attendees come in (male, female, proportions, etc). Choose a lanyard with adjustable sizes so they can choose where it should sit. 

conference badge with name, social identity

If the conference is an industry which tends to be more formal, consider a simpler conference badge that's more of  a traditional name tag with magnetic backing. There's little more annoying than putting holes in an expensive blouse or suit. Not to mention that it might hurt the fabric. Name tags also tend to be a little more discreet and elegant. 

Design Around Attendee's First Names

What's the purpose of a conference badge? To identify the attendee as an attendee and to share their name/affiliation with folks. If space is at a premium, consider cutting last names. Some attendees also might not feel comfortable sharing their full name with rooms of strangers (networking aside). Access Event Solutions recommends the following hierarchy: 

First Name (largest font)
Last Name (slightly smaller font than first name)
Company name/title (slightly smaller font than last name)
Other information (you get the drift)

What Else Might Attendees Want in a Conference Badge

If you go the magnetic, name tag route, you're probably maxed out on space after the above. However, if you go the lanyard route, the back of the conference badge is a great spot for additional information, like: 

  • Conference schedule.
  • Wifi access information.
  • Conference hashtags/notable social channels.
  • Sponsor information (understandable to *want* to put it on the front, but lets be real: no one wants it there)
  • Embedding RFID or NFC technology within the layers of a conference badge substrate. Attendees can scan their badge to win prizes, session room counts, supply contact information to enabled vendors...the possibilities are endless.

For maximum readability, print information on the back of a lanyard upside down!  

Make a Conference Badge Attendees Want to Keep

Name tags might not serve many purposes after the conference, unless they're well-designed and not obtrusively tied to the event. Keep your conference badge design simple, and attendees will appreciate the streamlined effort. Particularly if they're already a little jet-lagged. 

Out-Of-The-Box Custom Boxes

Custom boxes or packaging are the best way to catch the eye of a customers. If your product is new to the market, unique packaging is practically a necessity. We offer a variety of cool packaging concepts, but some places take it to another level. Sometimes eco-friendly, always creative, these packages are the serendipitous results of marketing and manufacturing.

Full disclosure: we can’t personally make any of these boxes (and trust us, you don’t want to suffer through our baking skills). Sunrise Packaging focuses on custom rigid boxes, designed to high standards with luxurious finishing touches. While the products below definitely bring a unique vibe to presentation packaging, Sunrise products always convey luxury.

Our favorite out-of-the-box custom boxes are…

  1. The Pizza Box Pizza
    Vinnie’s Pizzeria in New York is reinterpreting sustainability. Their pizza box pizza is, literally, a pizza within a box made of pizza. You can eat your box, then eat the pizza. Our only question: do you get to choose the flavor of the box? (UPDATE: the flavor is non-negotiably their personal Sicilian style).

    Custom boxes made of pizza

    Courtesy of Vinnie’s Pizzeria

  2. Come Home Gazpacho Andaluz
    The quandary of how to carry multiple bottles easily and without occupying both hands has been tackled in the liquor world, but not so much in other food and beverage arenas.  Gazpacho Andaluz answers that question with this box. It’s a one-handed operation with proper weight distribution. We’re loving the minimal, yet iconic, design. Sunrise doesn’t use these types of materials.  Our focus is on higher-quality and resistant types of packaging, but this is definitely a custom design.

    Custom boxes holding gazpacho

    Courtesy of Come Home

  3. Nude Jr. Strawberry Milk
    Milk comes from cows. Strawberries come out of the ground. Put them together, and the packaging is what you get. If drinking out of a strawberry-inspired udder is weird, don’t worry. The opening is at the top.  While Sunrise does do custom plastic packaging, this isn’t one of them.

    Custom boxes and packaging for strawberry milk

    Courtesy of Nude Jr Strawberry Milk

  4. Sapore di Nonna Pasta
    Pasta. One of the few foods that’s completely scalable in how it’s prepared, and enjoyed equally by poor college students and those in higher tax brackets. It’s delicious.  Not in our wheelhouse, but fun. This product includes pasta and the spices to enhance it, but here’s the catch: it’s actually an invitation to Sapore di Nonna’s launch party.

    Custom boxes and packaging for pasta and invitation

    Courtesy of Breno Cardoso

While all of these custom boxes are unique, there are several other aspects that went into their creation and design. Each one houses not only a product, but embodies the brand as well. The best custom boxes are the result of collaborations, both internally and with vendor selected to create it. As one of the premiere creators of custom boxes and packaging in Minnesota, Sunrise Packaging works closely with clients to develop quality products that reflect the organization.

Sunrise Packaging works closely with clients to create memorable experiences.  Rather than the above, though, we use other methods. Like foil stamp packaging, thermoforming, and turned edges, to name a few. What do you want to convey with your packaging?

How a Custom Wrap Affects Customers

SoftTouch


The heart (or maybe the skin) of luxury packaging is the custom wrap material. From plain paper adorned with digital print to exotic textures and patterns meant to replicate snakeskin or cheetah spots, the appearance of a box is first and foremost the eye-catcher. I like to think of the custom box material as the first line of advertising. If you can’t stand out on the shelf, how are you going to compete at the brick and mortars?

Tactile and Tactical

If the look is the first line, the feel of custom packaging is the second. But this tactile phase in the retail battle is arguably the most important. There’s something about actually holding a product that really turns things up to 11.

I used to work at a big-chain retail store. We’d often had “contests” which were more like daily sales goals for a specific product. If it was some sort of plush or pillow, I knew it was game over. All I had to do was hand the product to somebody, let them walk around the store with it, and by checkout time, they just had to buy it. Why? Because you just can’t help grow attached to something you’re holding onto. But if you don’t have a sales floor extraordinaire like myself hoisting your product into the empty arms of consumers, then you have to go for the next best thing: the two-punch combo of attractive and tactilely-pleasing packaging. The custom box that you just have to pick up, and that you just can’t put down.

Sure, it all boils down to the product within, but you can’t deny the power of a first impression. It’s just as true for luxury packaging, if not moreso.

Packaging manufacturers are always looking for the next big trend in materials, textures, wraps, and designs. And we love a good challenge. The old “form follows function” has given us some very distinct/cool/practical/innovative box designs. But inventing a texture is even trickier. A recent story from Packaging Europe tells the tale of a how a company’s request for a very specific paper lead one of the oldest paper mills to create one of the newest trends in packaging.

Are You Swayed by Suede?

James Cropper, a “luxury paper” company, was asked by Spain-based LOEWE to create a paper with a feel of suede for their new product packaging. Carvetian Suede–so named for James Cropper’s historical stomping ground–is a textured paper that mimics the feel of suede. Not only does it feel like the classy material, but it improves upon it by being biodegradable. James Cropper uses at least 40% recycled materials to create this exotic custom wrap.

Carvetian Suede custom wrap material by James Cropper

Maybe you don’t have to wrap your box in suede, but the lesson here is to always be mindful of your product packaging. The luxury in “luxury packaging” shouldn’t be mistaken for frivolous or exorbitant. What it’s really about is showing your customers you believe in your product, that you value it. And, perhaps more importantly, that they will too.

Image: jamescropper.com

Video Game Packaging Steps Up with Collector Editions

 

fallout_4_collectors_edition_an_example_of_video_game_packaging

Image: Bethesda

Video game packaging appears to be on the rise. And not just the conventional plastic-case-that-holds-the-disc-and-manual. I’m talking upscale, high-end presentation packaging. The same kind we know (and love) around here at SunPack.

Perhaps it’s the fairly limited rollout of games for the latest generation of gaming consoles that is causing video games to up their packaging ante. It’s no secret that the amount of games for PS4, Xbox One, and Wii U is low. Or maybe it’s just that video game packaging is taking a page from the book of presentation packaging. High-end presentation kits add value to any product, even video games. And that added value means a higher price tag. Which is why we’re about to see a lot more “Collector Editions.”

It all comes down to how to sell something for more. Items like video games can be difficult to upsell. What can you add to a video game to increase sales? In the past companies have tried to use downloadable content (DLC), such as a cool in-game weapon or costume. But digital content can be a tough sell. After all, there’s nothing to physically hold in your hand. Video game buyers still go back to the inclusives, the SWAG. They want stuff.

Hence the popularity of Collector’s Editions. Let’s cut to the chase: they are a product launch kit at their core. It starts with a custom box that can look like almost anything: a treasure chest, an ammunition locker–something iconic to a specific game. Inside is the game, of course, but with a die cut foam insert you can include almost anything. A figurine of a favorite character. Dog tags or keychains. A bonus disc or a flash drive. This organized, creative presentation kit can be the difference between someone paying MSRP for a game…and someone shelling out the big bucks.

 

Don’t believe me? Take a look at some of these upcoming video game launch kits.

 

Elite: Dangerous

elite dangerous launch kit

Packaging News reports that this crowdfunded game will come in a launch kit that includes a paperback book, a badge, and a t-shirt!

Xenoblade Chronicles

Geek.com reports that Wii U’s Xenoblade Chronicles is getting a presentation packaging boost including on of our favorites: a custom USB drive! That includes the soundtrack! Genius!

Street Fighter V

According to Crunchyroll, Street Fighter is getting what looks like an e-flute box housing the game and a custom statue for its Collector’s Edition.

Deus Ex: Mankind Divided

Gamespot recently posted that the highly-anticipated installment of the Deus Ex line is getting a custom launch kit with a combination of digital and physical SWAG with its “Augment Your Preorder” campaign.

Augment. That’s an interesting word. But it’s a word that presentation packaging knows well. With something as elegantly simple as a box, you can make a product go from utilitarian to heirloom. Shelf fodder to keepsake. And gamers are paying for these augments, these upgrades. Go ahead. Check those preorder prices and tell me that high end custom packaging doesn’t add value to a product.

The Unboxing Phenomenon

We live in a world where being a “YouTube Celebrity” is a thing. Actual people, making a living from ad revenue generated by viral video views. According to Vogue, 24-year-old PewDiePie–the biggest YT celeb of them all–cleared $4 million from attracting viewers. Yeah.

 

So what are these personalities doing in these videos? Humorous lists, makeup tips, and reviews seem to round out the rundown, but there’s also this thing called an unboxing.

 

What is an Unboxing Exactly?

Oh, it’s exactly what you think it is.

 

It’s opening a boxed product (or products) for the first time and sharing its contents with viewers. Why? Well, it ends up being kind of a mash-up of a product review and that Christmas morning thrill of opening something new. That firsthand reaction giving a sense of honesty and transparency.

unboxing a product, presentation packaging

Image: PCMag.com

While YouTube celebrities are gaining from this trend, many “minor league” YouTubers are jumping on the bandwagon. Click the magnifying glass and search “unboxing” and you’ll see what I mean. Whether it’s a push for viral video stardom or an honest passion for sharing, the results are the same. If custom packaging is the first draw at retail, unboxing is undoubtedly the second. Buyers who feel a sense of regret from passing up a product might end up searching for the product online. If there’s a video of someone opening it available, this will get them even closer to the product before having to make the purchase.

 

In the realm of custom packaging design, you can take this one of two ways. One, model your custom box in such a way that the product is more visible, or adjust the graphics so what’s inside is more obvious. This could include using digital offset printing to include an image of the product along with a description, or utilizing clear thermoformed packaging–clamshells, blister packs, etc. A stronger retail-ready box might make it so your buyer doesn’t have to go to YouTube.

 

On the other hand, you might want to play up this angle. Maybe you want your custom box unboxed! If there’s one element that’s clearly the star of these unboxing events, it’s the packaging. That first moment of the video when you see the custom box with its turned edges intact, its tuck tabs still tucked, that’s when it’s the most appealing, isn’t it? There’s really something about a box that hasn’t been opened yet. All the potential it holds. The mystery! The suspense! Isn’t that what really drives people to these unboxing videos? That curiosity of what happens when the box opens?

 

So if your product starts with a rigid two-piece setup box, or a full wraparound box made of chipboard, maybe you want to court a YouTube unboxing.

Fulfillment

And if it doesn’t? Maybe it should. CNN reports that unboxing videos on YouTube have increased by a whopping 871% since 2010. And if the views are any indication of popularity, that’s some potential free advertising.

 

Start with Presentation Packaging that Accents the Product Inside.

 

Custom box design is an important part of the retail step, and with the evolution of YouTube, it’s become an even more prominent step than ever before. Even if an unboxing isn’t what you’re going for, it’s probably a good idea to keep in mind what draws people to the videos. That passion for what’s inside starts with what’s on the outside. As you might’ve guessed; even with how new the unboxing trend is, it’s still based in Marketing 101. Impressive packaging draws crowds.