If you recall our blog post from October and the many stories that surfaced about SunChips new compostable chip bag, you will remember all criticism they received. Consumers were annoyed and confused by the loud noise the packaging made. Well that didn’t stop SunChips from moving forward and improving what they started. They are trying to get it right this time by introducing a new version of their previous attempt, that is less noisy.
The problem with the first round of biodegradable packaging was the adhesive. Their was a razor thin layer of adhesive that was used to separate the inside of the bag from the outside logos and additional information. This adhesive created a noise barrier. The barrier led to uncovering decibel levels of the chip packaging. The noisy bag had levels of 80-85 decibels and has now dropped to 70 decibels for the new packaging. You can find the new packaging in stores now and it will be available in the original flavors. They are waiting to hear feedback before they issue the new packaging for the rest of its product line. They hope this new packaging will produce a better outcome, without the outrage that happened before.