Kigali, Rwanda hosted an international conference called “Sustainable Packaging for Competitiveness and Development on SMEs (Small and Medium Enterprises) in EAC (East African Community) Region”. Located in Central-East Africa, Rwanda has a population of about 9 million people and has one of the highest economic growth rates in the Sub-Saharan region (7-8% yearly). The event had a B2B focus on processing, packaging, material handling and converting, and took place June 3-4. The organizers and partners had two main objectives for the show that raised the interest of a large and attentive public. First, to emphasize the importance of packaging as a strategic leverage for technological upgrade and increased competitiveness of local SMEs. The second objective was to promote East Afripack 2014, which will be the first exhibition showcasing the global state of the art of processing, packaging, and converting technology- the event is set to take place in Nairobi September 9-12 of 2014. In order to better understand that decision makers of the local industry, the conference included a bit of market research. The study showed that 63% of interviewees intend to plan on technology investment to expand their manufacturing capabilities. Also, 70% believe that improved technology in packaging will improve their products’ image and branding.
Blog source: PackWorld