As the new year approaches, we reflect on 2015. Accomplishments and changes, the growth of the family. Learning from these things, all the while looking forward to the future.
For Sunrise Packaging, 2015 was a big year.
For starters, we launched a variety of new products. Innovation was definitely the name of the game, this year. Custom projects such as the Front Open Box and Gate Fold Box transformed the definition of “box” in a big way. From the SwiftPack gift card holder, to the flat-shipping InstaBox, we looked for ways to reduce the time between initial design to shipping. The InstaBox (short for Instant Rigid Box) made an extraordinary stride in bridging the gap between luxury packaging and corrugated cardboard. A product that ships flat like corrugated, but assembles into upscale packaging when you need it. A major victory in the war on wasted space.
You could say the InstaBox was a foray into hybrid packaging. That also became a theme of 2015. Our custom pads were already hybrid packaging–the combining of box and book–but products like the InstaBox and Sleeve Box followed suit, utilizing the best traits of our more popular custom boxes.
We also introduced our new PowerPad; custom power bank packaging to go with another new product. Power banks, like USB drives before them, are the latest promotional item rife with space for personalizing, and making the rounds at trade shows and conventions.
Power banks are another step towards practical presentations. Products that not only look good, but serve a function too. Power banks make a great promotional giveaway because they have a reusable purpose, unlike a business card or novelty whistle. Presentation packaging can serve this same purpose. A box that retains its use as a presentable storage solution. Packaging that is worth more on your mantle than it is in the recycling bin. Creating reusable, post-consumer packaging around that theme was a big goal for us this year.
On the technical side, we started improving the user experience on our websites. SunPack.com, SunriseBoxes.com, and USBpackaging.net all got a much needed responsive makeover, with more improvements are planned for 2016. While it’s difficult to provide specifics on products which we make uniquely custom, we hope to create sites that inform as well as flow seamlessly, feeding into one another for the ultimate, easy-to-use interface.
In the same vein, our biggest change was moving into a new facility earlier this month. That’s right, Sunrise Packaging now resides at:
1214 98th Ave NE
Blaine, MN 55434
Though it’s just down the road from our previous location, this new location offers more streamlined interaction between our sales team and manufacturing department. 2016 will be about running leaner to reduce overhead. More specialized equipment and less waste materials will mean faster turnaround time.
And while New Year’s is a time to reflect on changes and growth, it’s also a time to remember the staples. The gold standards, if you will. As our technology changes and our team grows, we will always provide the same exceptional customer service with a personal touch. After all, personalization is what we do, isn’t it? Our standards of quality will not get leaner. We will always deliver an exceptional product, customized to exactly the right fit.
Call it a resolution, but don’t call it new.
From our family to yours, Sunrise Packaging wishes you best for this new year.
And be sure to stick around. You’ll want to see what comes next.