We found this packaging example on the online gallery, Packaging of the World. Housing sports electronics products, these plastic thermoformed cases offer security and display qualities that are perfect for a retail environment. The challenge that the packaging designer was faced with was the need to refresh the brand to appeal to a younger audience. The designer used accent colors on the packaging in order to categorize products without confusing their targeted consumers. We love this creative use of plastic formed packaging- it does not stay constrained to a classic clamshell or blister pack. These are truly unique packaging solutions that will add value to the product and intrigue more consumers. sportline-potw-01

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