Sometimes a significant anniversary of other event of milestone for a company is a great reason to issue its product in special edition packaging.
One news organization for the travel industry recently profiled new packaging by distillery Glenfiddich who issued commemorative packaging for their whiskey. This company decided to add the allure of exclusivity by only offering the Whiskey in this special edition box at airport duty-free shops.
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So the next significant event that happens in your company might just be an opportunity for you to package your product in special limited edition packaging as a value-added way for consumers to celebrate with you.