Software company marketing efforts should be in alignment with a few things, and packaging or boxing of the physical components should be high on the list. Getting it right takes an understanding of your target market. Customer expectations, needs, and desires can help you decide how to design a software box. Alongside your branding and historic trends, obviously.
Sunrise Packaging has worked with many software organizations to design packaging for their products. While it might feel like most software is sold as downloads vs physical boxes, there are still some people who prefer the actual box style. These design decisions can also inform your online aesthetic (and vice versa).
Getting It Right: Packaging for Software Company Marketing
Understanding your customer base is the top way to ensure that you're delivering the right box or packaging style. As we noted above, many people are comfortable downloading software packages online. Others are not. Even if it means that the box they're buying off the shelf is empty and only holds a download key inside. The buyer might even have their machines offline for security reasons, meaning that they couldn't download something off the internet anyways. Slow speeds in remote regions or access limits are other reasons someone might purchase the physical software as well.
For those who are looking for that physical piece of software company marketing, the box is an important landmark for them. They are looking for familiar name and branding, as well as other standardized types of content. Engage with these people to be able to market to them effectively. In the example to the side, you can see how we assist software companies in designing USB drive packaging that keeps their software secure.
Engage With Your Audience
Audience engagement is the key to a lot of business. Knowing who they are, what they want and what problem your product solves for them will give you the empathy necessary to meet to their needs. This also means that you won't overwhelm them with options by providing them with the *right size* the first time.
When you're ready to talk more about packaging design and options, talk to Sunrise!