If you haven’t heard of Angry Birds or Farmville, you have been living under a rock. These are just two of the many games that have transformed the trend of social gaming. Social gaming is playing games as a way of social interaction, via social networks like Facebook. Gaming is not only for the stereotyped teens, now moms, business execs, and retirees are reshaping the demographics of who a gamer is. The two top activities people do online is social networking and gaming, so its no wonder social gaming has become so popular.
Social gaming is not only keeping users entertained, it is also helping companies market and advertise their brands. Marketers use social gaming to reach a wide variety of people. It also gives them the opportunity to target specific groups of people by uncovering their preferences, habits, and acquaintances via social networks. This is where targeted advertising comes into play. Companies are leveraging their brands to create experiences that exist within the games to encourage engagement and interaction. For example, you can get a pair of Nike tennis shoes for your Avatar. The idea is to incorporate businesses and brands into the gaming network instead of overloading users with ads. By integrating brands into games, users will have the chance to interact with the brand instead of being attacked by numerous ad campaigns.
Social gaming enables an interaction to take place. This is the first step in attracting users to a brand, product, or service. By integrating brands into a game, it allows users to have fun with the brand and get to know it. If a user’s avatar wears Nike shoes, the user may be more inclined to buy a pair of Nike shoes for themselves.