When deciding whether Facebook or Twitter is a better option for your small business do not go looking for answers from other companies, look at your company. The first thing you should take into consideration is who is your target audience. Comparing the environments of Facebook and Twitter and where your target audience is spending its time is how you will decide how much time to engage in what social media outlet.
When you look at the environment of Facebook and Twitter they are very different, yet allowing people to do basically the same thing, communicate. Both enabling people to share information, build relationships, and engage in discussions. By doing your research, you are able to find out where your audience spends time online. Are your customers on Facebook or Twitter? What social media sites are your competitors on? Facebook is like a newspaper. Twitter is more like the highlights of the stories so you do not have to read the whole thing.
Understanding the needs, wants, and expectations of your target audience is the next step. Facebook is a place to build relationships with customers and Twitter allows you to share quick tidbits with them.
So when deciding what social media outlet best fits your small business needs, it is a tough decision. Look within your company and what your target audience wants. Then go from there.