If you’re like most people, you keep hearing about companies going green to both please customers and help the environment.  It can be overwhelming to try to manage your company’s green efforts if you don’t have much experience, but even small steps towards becoming more environmentally-friendly can help.  That is why it is important to set goals for yourself and your company that you can achieve.

I found some tips and goals to benchmark your environmental progress from the marketing magazine, Deliver, that can help your company in its start to become more eco-friendly:

Paper Procurement & Use

think-green-environmental-progress-goals

  • Increase wood/paper purchases from recognized forest certification programs (by X percent by X year).
  • Indicate use of suppliers affiliated with sustainable forestry practices that protect forest ecosystems and biodiversity as well as provide the wood and paper products our company needs.
  • Increase purchase of environmentally preferable paper used for marketing pieces, product packaging, and/or internal consumption (by X percent by X year).
List Hygiene & Data Management
  • Reduce unwanted and duplicate mailings and provide greater choice regarding opt out and/or subject matter of mailings to customers (by X year).
Mail Design & Production
  • Reduce waste allowances and in-process waste when designing and printing (by X percent by X year).
  • Calculate total waste reduction occurred through a lowering of waste allowances.
Packaging
  • Increase purchases of environmentally preferable packaging (by X percent by X year).
  • Use recyclable packaging in (X percent/the majority of/all) shipments, imprinted with recycling information for customers (by X year).
Recycling & Pollution Reduction

recycle-environmental-progress-goals

  • Increase purchases of office papers, packing and packaging materials made from recycled materials with post-consumer content wherever feasible (by X percent by X year).
  • Use (X percent) post-consumer content recycled materials in all production (by X year).
  • Collect and recycle (X percent) of all discarded office paper (by X year).
  • Calculate your organization’s total carbon footprint (incorporating suppliers and customer as well as internal operations).
  • Reduce unnecessary/excess paper use for external and internal communications (by X percent by X year).