Swiping and scrolling on our mobile phones are the major methods in which we consume content these days. Whether your on Reddit or Tinder, it takes something pretty interesting to make you stop and look at it further. This is exactly what your sales kits needs to do.
Ask yourself: Would my sales kit give a customer pause in the middle of all the other things demanding their attention?
If the answer is no, read on. Well, read on even if the answer is yes, because there's always room to level up, right?
Sales kits, or marketing kits, showcase your organization's products in a manner that makes them irresistible...or at least worth a more in-depth glance. It needs to tell the customer that you are an ideal fit for whatever initiative they're targeting. It should attract new customers, educate existing ones, form new partnerships, and share information with media prospects. It's a tall order, we know, but it's very doable.
Brainstorming Ideas for Upgrading Sales Kits
SmallBizTrends has some ideas for how to re imagine your sales kits in lean, mean, lead-generating-and-retaining machines. When you're ready to start designing custom packaging, Minnesota-based Sunrise Packaging is here to help. We know that even the most beautiful, most user-friendly packaging can't fix a sales kit that doesn't tell the recipient what they need to know or do, so take some time to answer the following questions to frame your sales kit revamp:
Who is your target audience?
Creating audience profiles is a great way to drill down on the "who" of who your customers are. Veer away from lumping them together by industry; it's usually way too broad. Think of them in terms of people, and by their roles. A CFO will probably respond to different messaging than an engineer. How can you address both, or what levels of differentiation can you include?
What issue or problem is your product or service addressing?
Start by recording the top frustrations of customers in the industry. Then figure out how your product solves those frustrations. Not sure what frustrates customers? Ask them!
What kinds of messages or statements speak to your audience?
Keep content focused on your customer by speaking to them. Write using 'you' in positive phrases building on the prior task of answering problems. Try to keep the message simple and action-based, but still focused on the benefits of what you offer.
Go Beyond the Sales Kits Basics
This should give you a good frame of reference to start revising the standard sales kit materials (flyers, brochures, samples, etc). But what will really take your marketing kits to the next level? Consider leveling up to some interesting box features, like magnetic closure or a hinged lid, that guarantee your sales kit will make an impact. Create a unique first impression with custom finishing options debossing or embossing. Take the step that will make your clients stop swiping or scrolling, sit up and pay attention.