This rigid, two piece box is a great example of how a simple two piece setup box can become a work of art with custom graphic design. Made to hold a set of honey cakes from the Taiwanese bakery, MURA. We found this packaging example on thedieline.com and had to share the beautiful and intricate nature of the top tray of the box. The simple, natural color palette with artistic airy design that are meant to represent the light of day and warmth of sunshine. By electing turned edge construction of the box, the designers were able to be more creative with how they chose to express the artwork. On the exterior of the larger box, they applied gold foil to add a little extra sunshine. The bakery has recently developed and re-branded itself after a long history dating back to 1975.
- Branding and Product Packaging with a Rigid “Pad”
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