Real Estate Marketing for Your Brokerage
For many marketing strategies, it starts at one point: to whom are you marketing? Unfortunately, when it comes to real estate marketing for brokers, the answer isn't quite that easy.
As a business that has to appeal to both buyers and sellers, brokerages have create either separate strategies or find ways that can appeal to both markets. One tactic is content marketing. With the vast majority of both buyers and sellers starting their search on the web, it's important that your business appears near the top of their search. While pay-per-click is a good option (if you have deep pockets), content marketing takes a more creative approach.
Essentially, content marketing involves producing content that your users want to consume and that search engines can crawl. Writing articles or blogs focusing on the real estate market, neighborhood trends, and other keywords for which you want to rank is a great way to start. Leverage your content by posting on social channels or emailing newsletters to interested parties. There are a ton of different possibilities - check out some options at Forbes.
But there's still a tangible piece missing from this equation. While you can easily attract attention online, or through a yard sign, or whatever methods you choose to employ, customers are making a big investment in you. Whether they're buying or selling, use this old-school real estate marketing tactic to let them know that you appreciate their business.
Boxes for Real Estate Marketing
Coming up clever closing gifts is almost like a game now for real estate marketing. Whether you're gifting game consoles, subscription boxes, smart home devices, etc., make sure that it's branded. Closing gifts are an opportunity, not a goodbye. Clients can refer you to family and acquaintances as well as leave positive reviews online.
Using a branded option, like the magnetic box to the side Sunrise Packaging created for a client, ensures that the client will remember your services and your company. Using high quality materials, it becomes a keepsake. Something they're sure to hold onto, that won't just get tossed in the trash like wrapping paper or a card.
Closing Gifts are Forever
(Okay, maybe they're just until the next move).
But when it comes to real estate marketing for brokers, finding a way to say 'thanks' for business could lead to a lot of referrals. It might not pop up as a marketing strategy at first blush, but creating a nice quality customized box that is branded is a sure way to ensure that your company's name stays in their thoughts after the final goodbye.
Talk to Sunrise today about how to craft a custom package for your real estate marketing needs. We can create pockets for business cards, thermoformed liners for fragile items, and more!