Packaging is an essential ingredient in determining how well a product sells. With this ingredient in mind, De Hortus Bontanicus Amsterdam recently unveiled a new package design for their rare De Hortus Honey; only 200 pots of this honey are made a year! The honey is made in their own botanical gardens, which is one of the oldest botanical gardens in the world today. Made by the bees in their garden, the honey has a unique taste, which is exemplified in the distinctive design of the custom packaging.

Designers of the packaging, PHontwerp, explain,

“Every drop of this rare honey captures the taste of an amazing amount of different flowers from all over the world. For 1 pot of this honey, the bees need to make 2.000.000 visits to various flowers. Every drop is valuable! We wanted to capture this essence into a graphic representation of a honey drop. The cut out shape in the outer box leads to an inner shape that actually holds the ball shaped honey pot. Every year the colour and transparency of the honey is different. We want to show it to the buyers of the honey. Who definitely want to see and enjoy it. That is why we made a design that enables the light to go through the packaging from two sides. A true gift.”


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