It only takes a second to form an impression, and when it comes to promo packaging, you want it to be a good one. 

But what goes into that split-second judgement formed by potential customers and clients? We know that it's implicitly unfair. There's no way that an organization can conceive of the myriad of biases every individual brings to a situation. They don't like a font. They don't like a color. Is it based on something internal? Or did they just stub their toe and nothing is appealing at the moment?

It's reasons like these that 1) no single design is perfect, and 2) come to Sunrise Packaging to utilize the best practices we've learned over our years in the business. 

Part of what we can share is grounded in psychology. Subtle elements inform customer's perceptions around taste, quality, perceived value, all the way to brand personality. These elements--such as color, shape, texture and more--influence what's called implicit associations

Implicit Associations & Promo Packaging

Here are some great, simple tips to glean insights on customer's impressions of promo packaging.

Color

You probably aren't surprised to learn that color has a lot of meanings. From cultural influences to personal preferences to color blindness, we're constantly using color as an indicator for different things. For example, in western societies, blue is associated with cleanliness. Which is why when you stroll down the home cleaning goods aisles, there's usually a plethora of blue promo packaging.

Using color theory is one way your product packaging can appeal to different genders, cultures and ages. 

 

Texture

Watch a young child move through a park or public space. Chances are they're constantly reaching out and touching things, from a wall to the handrail to plants and trees. From a young age we're prompted unconsciously that one of the best ways to learn about our surroundings is by touch. And promo packaging is no different. 

Sunrise Packaging offers a variety of customized wraps for boxes that can make your product feel silky smooth, or give it a more rugged texture. Even the finishing on a wrap can convey a message. A classic example: as natural chips started making their way onto the market, they faced the challenge of how to stand out in an established chip aisle full of bright, shiny packages. Their answer? Making the packaging matte to convey the difference. 

The Psychology of Promo Packaging

Even just these two tips can heavily influence your packaging design. Researching more about implicit association, and tying it to your target market, can reveal even more insights. When you're ready to get started on your promo packaging, contact Sunrise sales team to tap into your customer psychology!