The appearance of a product is very important regarding its marketing efforts. Packaging has the potential to break or make the success of a product. Protection, attraction, promotion, and differentiation are all categories that packaging helps enhance a product.

The function of packaging is to protect it and keep it in ideal form for sales. Attraction is very important for packaging because it is what catches the consumers eye. What colors, designs, and material used is well thought out by marketers. Product packaging has the ability to catch a consumers eye and based simply on what they see of the packaging make a decision to choose your product  over one they normally buy. Promotion on a product packaging influences consumer decisions as well. Packaging is what differentiates your product from the rest. It has the ability to sell your product, thus resulting in great marketing efforts.

 

Source: smallbusiness.com

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