Product launch kits are like battering rams for new business owners. These customized kits don’t just put a foot in the door–they kick it in and take a stand! For a variety of reasons, launch kits can put your product at the top of the charts when it comes to retail.
What are Product Launch Kits Exactly?
Fair question. For packing such a powerful punch, one might think a product launch kit is some sort of secret weapon. A specific tool, like a wrench. In actuality, a launch kit’s real power relies on its ability to be customized. Adaptable. A launch kit can be tailor fit to any consumer or company.
Physically, product launch kits are customized corrugated boxes, typically with an E-Flute wall structure for emphasizing graphics and logos. An appealing, attractive box that can store and support a new product, as well as any informational materials that come along with it. Keeping those elements in mind, the options for a final launch Kit are nearly limitless.
Where to Start
When trying to decide on the right product launch kit, it’s important to consider where your product is at in the marketing/retail process. Is your product fresh and new, barely out of the prototype stages? Is your product an established tool or concept that has seen plenty of shelf time? Is your product practical, or is it for pleasure? Or entertainment? Is your product trying to reach a typical shopper? Or is it specialized to a particular industry, like medical equipment?
For products fresh out of the gate, product launch kits are invaluable. There’s no substitute for getting your product into the right hands. Tactile contact is still one of the biggest advertising tenets. When you get your hands on a wrench, you know what it does, right? This isn’t always true with a brand new invention or product, which is where a launch kit comes in. It can answer questions, show diagrams, all while keeping your product in a potential buyer’s hands. Product launch kits can even be made to look like actual retail packaging to give a store a peek at what your product might look like on their shelves.
But maybe your product has been around the block. Maybe your product isn’t even a product. Perhaps it’s a new idea for a non-profit organization, or a new promotion from a timeless sports team. In which case, your product launch kit might be more of a relaunch kit. This is also an effective tool, breathing a second wind into a classic model. Maybe your custom launch kit could be more subtle in its design, opting for a glossy laminate with a stark logo instead of informative blurbs and splashes of color.
Customization is King
No matter which stage in the spectrum your product–or property–is at, the best part of a product launch kit is its ability to be loaded with SWAG. When fit with a die-cut foam insert, or thermoformed tray, a launch kit can store not only the actual product, but related materials, flash drives, and any other relevant promotional materials. If you’re a gym, maybe you want to include a water bottle with your logo, or a personalized sweatband. With a custom foam insert, a launch kit can house just about any giveaway goodie. These promotional items will add value and also increase notoriety.
Bottom Line? In today’s market, it will be difficult to make a splash without some sort of custom product launch kit. The days of pamphlets and firm handshakes are over. With so many products and innovations, don’t you think your business card should be a little more three-dimensional?