Believe it or not, product catalogs are making a comeback.
It isn't that much of a surprise, though, at least to us. Our binders are often customized to create unique catalogs for a variety of industries. And in your own mail, we bet you've received more than a few catalogs in the last month. Retailers like Patagonia, prAna, and others are re-engaging audiences across the globe with their printed viewbook. But why?
Product Catalogs: Visuals are Worth 1000 Words
In the digital age, printing a paper product seems unnecessary and, in some cases, downright wasteful. But there are real effects to creating a product catalog for your customers.
Earlier this years, a Forbes study showed that sending a catalog alongside digital marketing increased sales across the board by 15%. That's nothing to scoff at. When we look at that increase, and pair it with consumer psychology, we begin to see the cause of the effect. In addition to having something physical to keep products and brands top of mind, a catalog gives users a context and a vivid picture of how the product looks, how it might feel. And this sense is particularly heightened in a time when going outdoors is discouraged in many parts of the world.
Product Catalogs Are a Worthwhile Experiment
Depending on your industry, creating a product catalog might be harder than it sounds. Considerations, like will it be mailed, and how will consumers *want* to consume it, should be top of mind for organizations. Our custom binders might not fit the bill for every project, but we're more than happy to share our experience in creating durable, trendy products.