Halloween might seem like a strange holiday from which to take lessons on presentation packaging, but hear me out.
Most holidays rest on tradition. We eat turkey on Thanksgiving, shoot fireworks on Fourth of July, and exchange gifts on birthdays. It's that tradition that makes memories emotional; we remember how our parents or grandparents did something, and we replicate it. However, the exception is definitely Halloween.
While other holidays tend to be more sedate and focused on looking back, Halloween is constantly innovating. Rather than replicate a sense of comfort, it wants to usurp expectations and catch people off-guard. Sure, some elements are constant: trick or treating, jack o'lanterns, orange and black color schemes. But more often than not, these tropes are used to challenge and disprove conceptions.
How can Halloween Inform Presentation Packaging
The Element of Surprise
Whether you appreciate Halloween for the tricks or treats, one thing is for sure: the goal is always to surprise people. Presentation packaging should have the same goal. Users of your product, like the ones who are opening the Bose box to the side, know what they purchased. While we're not advocating for a jack-in- the-box kind of experience for packaging, there are other ways to draw people in before the final reveal. The Bose packaging features a design on the outer sleeve that continues through to the inner cigar style box. This color palette breaks up the packaging, and leads the user to a visual connection between the two.
Don't Repeat Yourself
Hollywood feels like a land of repetition lately, with remakes and franchises announced all the time. Horror is a genre especially prone to this, as one can guess from the number of Halloween and Friday the 13th sequels, remakes and reboots. The kiss of death for any franchise is redoing the same concept and boring their audience.
When it comes to presentation packaging, the same theory applies: don't bore your audience. Check out some interesting custom screen printing options, research interesting opening features, take your packaging to the next level if you want to engage and delight customers.
Presentation Packaging: Treats Over Tricks
While Halloween typically inspires some original packaging (who didn't want the box of Boo Berry cereal or some other themed packaging growing up?) there are wider implications that just the seasonal approach. When designing product packaging, consider the user and how you can engage their senses.
Contact Sunrise today to start your project. Happy Halloween!