POP displays, or point of purchase displays, are one of the omnipresent parts of in-person shopping. Whether you're shopping at the grocery store or the hardware store. For electronics, cosmetics, or food. Chances are you're going to (hopefully not literally) run into one of these stands.
Creating custom point of purchase displays is a great way to encourage the 'impulse' purchase amongst customers. POP displays incorporate banners, posters, or in our case, turned edge technology, to create engaging displays that drive sales.
Advantages of POP Displays
One of the golden rules of marketing is to stand out. So why do so many retailers still use point of purchase displays for products? Isn't floor space already saturated?
- They demand attention from shoppers.
It's hard not to see a giant display in front of you. Add in color theory and other unconscious cues, and customers are practically drawn to displays.
- POP displays are cost effective.
As far as different marketing strategies go, these kinds of displays are less expensive than other outlets. They're also in the direct path of customers.
- Companies can highlight features.
Depending on the product, there's limited room on packaging to highlight features or comparative information. These personalized displays give more real estate to building a case for WHY this product vs. that product.
- They increase brand awareness.
Some brands are recognizable on sight. The red of Coca Cola, the yellow of Cheerios. Creating a sense of brand awareness means saturating the customer experience.
- They work.
And that's the most compelling argument, isn't it?
The impact of POP displays on consumer buying is massive. Transparency Market Research reports that these types of displays have a high level of impact. Particularly in smaller retail shops and in food service. Places where foot traffic is heavy, and impulse buying is almost second nature for customers.
Ready to Design Your Next POP Display?
Minnesota-based Sunrise Packaging specializes in packaging materials, as well as crafting the unique design and style of POP displays. Our knowledge of presentation design combined with years of experience in advertising will make the construction process smooth and easy.
Ready to create your next custom POP display? Contact Sunrise today!