Encyclopedia.com quotes Richard Hamilton as defining Pop art as “popular, transient, expendable, low-cost, mass-produced, young, witty, sexy, gimmicky, glamorous, and Big Business,” then follows the quote by saying that Pop Art was certainly a success on a material level, getting through to the public in a way that few modern movements do and attracting big-money collectors.

And it is still as popular and marketable today as it was in the years that it first came out.

Pop Art is art that gently pokes fun at mainstream culture, even while being at the heart of it.  A playful example is DKNY’s new perfume packaging.

Even today, Pop Art is still fun, bold, and cool.  All kinds of companies are using it to advertise themselves in a new way.  Check out these pop art inspired Mountain Dew designs!

Finally, Pop Art in packaging design is still an art form that makes sense.  Financially and artistically, Pop Art design pleases the eye and yet, still gives out that elusive ‘cool’ factor.

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