Disney has cut packaging waste by 80% for its 12 inch Winnie the Pooh Plush. In designing this new package, Disney’s goal was to create less waste, cut costs, and reduce carbon emissions. The packaging is designed to use less material by taking Pooh out of the open box and sit him in a saddle instead. The saddle allows for Pooh to maintain the sitting position on shelves. The branding information is moved from the original packaging design and is placed on a small paper label that attaches to Pooh’s hand. This new label reduces the amount of ink used in this new package. The use of the new packaging has saved 8 metric tons of cardboard and translates into nearly 10 metric tons of greenhouse gas emissions avoided.
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