Pantene Pro-V, a Proctor and Gamble product, is getting fused with natural components. Its new shampoo and conditioner bottles are being produced primarily from plant-based plastic to form packaging that is more eco-friendly. This new material is made from sugarcane and will launch in Europe. It will expand to the rest of the world over the next 2 years. Sugarcane is becoming a very popular material for packaging because it is a natural and renewable resource. 70% less fossil fuels are being used and it releases significantly less green house gases than traditional petroleum based plastics.

Sugarcane is better for the planet and it doesn’t alter the feel and look of the original packaging. The new eco-friendly bottle has the same physical characteristics of the old bottle. This is the first hair care brand to use sugarcane for their packaging. This innovation for Pantene Pro-V is just one of the many steps Proctor and Gamble is taking to achieve their goals of becoming a more sustainable company and providing environmentally friendly products.