When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience?
Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Minnesota, we might never live down jokes about the noise level of the Metrodome and terrible sightlines. However, take a look at US Bank Stadium or Target Field, considered one of the ballparks in the nation. We've upped our game, and the team staff have worked to create unique experiences for every attendee. And it's possible to to convey that same kind of experience even off the field.
Boxing Up a Fan Experience
Designing a package to share the experience of live sports is a tall order, but it's one we enjoy. We recently worked with Diamond Arctic Ice on the project to the side. This was no ordinary off-the-field experience.
This company created a Game Day Experience Kit for Iowa Hawkeye fans. It's a cocktail kit, tailored to the nth degree. It holds glasses, hats, and their flagship product: ice. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It's a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.
Interim Fan Fun
While we're home and waiting out coronavirus, fans have been hard pressed to find the right fit when it comes to sports. Whether the winter brings another bubble or otherwise, you can still package up the fan fun and send them something to brighten the season. Reach out to us today to talk sports!