We found the packaging set shown here from the Packaging of the World gallery. The entire set is a collection of fifteen chocolates that each represent an element of being the black sheep of a family or group. A clever way to brand themselves and create a collection, this set uses cohesive branding and design in order to be consistent with their message and product line. The use of color and design in this set it strategic in bringing the attention to the only dark chocolate in the box, creating the black sheep (Sheep Noir) of the group of sweets. We specifically like the use of a custom rigid box to house the diverse set on the inside. By creating a collection with cohesive branding and a variety of colors, makes this luxury packaging set a nice novelty gift that just about any consumer can identify with.

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